¶ Take Action and Achieve Success
You know what to do , so why aren't you doing it In today's episode ? I'm going to have a little chat with you and be honest with a lot of people out there Now . Some people pick up on the information that is out there and some people just do not . They like absorbing the information is out there and some people just do not .
They like absorbing the information . They feel safe in the environment , but they're not taking the steps to move themselves forward in a consistent basis , and that's what you need Consistency and persistency .
I'm very fortunate to be in a position where I help a lot of people now start and grow property businesses , where I help a lot of people now start and grow property businesses , whether that's in HMOs , serviced accommodation , rent to rent or other industries as well .
And the one thing that I keep seeing time and time again is people who have the knowledge but do not do anything with it . It's almost as bad , as they say , as being able to read but not reading . What's the point ? Now ? You get your course junkies , as people say , people that like to go around .
They like to do all these courses safe in the environments that they haven't actually got to do anything , but when push comes to shove , they start looking for the next course rather than actually just doing the hard work that you need to put in . But what is hard work ?
Is it really hard to go out there and build something to create a better future for yourself ? It might not be hard , but it will be work . You have to put the effort into these , and some people don't like to put the effort in .
Do you know if you were digging holes in the streets or you were in the army and you were training and you were going to war or things like that ? That's hard , that is hard graft , doing those things . But really building a property business is it hard ? I don't think so . It's about learning the right techniques , the right things to say .
You need to be a salesperson . You need to be a salesperson for yourself . If nothing else , why ? Because you're going to be selling your services , you're going to be talking to people , you're going to be building rapport .
So you need to be good at marketing as well , and those are two things that a lot of people outside of our industry look at and frown upon . Oh , marketing . Don't like to be in front of everybody . Don't like to be telling everybody what I do , it looks like I'm bragging or sales . Oh , I don't want to be salesy . Oh , nobody likes anybody that's salesy .
And those are two things that if you want to be a successful property investor or business owner in anything that you have to become very , very good at , you need to be able to communicate people and you don't have to be salesy . I'm not salesy in one bit .
If you ever speak to me , or you talk to me or you want to ask me questions about any of my training , coaching or support , I will never sell to you . I'll tell you exactly what's on offer and then it's up to you to go away and choose whether or not we are a compatible fit .
I would also like to say , on top of that , I'm looking to see if you're a compatible fit for what I've already built as well , because I have some fantastic communities with support that help people to achieve their goals . So not only do they get the education from me , they get the training and support from me .
They also have a safe community to be able to ask questions in , which is absolutely priceless , and one of the best things that I've ever done is I've made sure that nobody pays for those communities . Those communities are built up by people that want to be there . They're not paying to be there and for me , it's a great position to be in A lot of places .
A lot of companies , a lot of things want to charge you to stay in communities . I believe that you should pay some sort of fee to do training that can completely change your life , because if you pay for something , then you normally pay better attention to what you're doing .
If it's free , I've seen people use my free resources on the Property Unleashed website . If you want those , go and help yourself . But I've seen people getting the information off of the free resources listening to the podcast . I have a podcast now with over 300 episodes .
There's a lot of people now because I can see the stats that have listened to those episodes . On those episodes I talk about how to negotiate , how to market , how to do deals , how to set them up , how to find them . Everything is in there and still people don't do anything with what's free .
But I'll tell you now , the people that actually come and join the training or the coaching , they are people that really want to achieve and they will not give up . They will push themselves out there . So it's absolutely amazing that you know , with the internet the way it is now .
You can go on your YouTubes , your podcasts , you can read the books , you can get the information that you need , but it's what you're going to do with that . Information is really what matters , and so many people have the skills , have the information , but don't do anything . You need to really take a long , hard look .
If you think this could be you , if you're at the beginning of any journey and you've stumbled across this video or podcast episode and you've thought to yourself do you know what ? That's not going to be me , I'm fine , I'm going to get out there .
Then make sure you ask yourself this one vital question and be completely honest with yourself If I get a deal that I'm 100% sure myself that is a deal , but nobody else has checked it or anything because obviously your first deals you want other people to be there to support you to check those deals .
So , like I say , do make sure you are in some sort of community where they will look at your deals and they'll tell you if it's a good deal or not , which is something that I've always done and my community do to help and support each other as well , because that is vital . We don't want to be doing bad deals .
But ask yourself if I get a deal , it's been checked , it's 100% a go . What's stopping me ? Would I be scared to do that deal ? Now , in a lot of cases , people will say , no , I wouldn't be scared , I'd just get that deal done .
Mark my words when push comes to shove , when you sign on a dotted line , there is always a little voice in your head that says , whoa , this could be risky . What if it all goes wrong ? It's going off .
Now , if you think to yourself now , I don't have a little voice like that , that is a little voice telling you that , okay , so we all have that little voice . You have to make sure that you are doing good deals , but you also have to make sure that you take action . Do the right deals , do professional deals , business to business deals .
Never get yourself locked into any agreements that you cannot get out of , because that is bad business . Now , if you're buying properties yes , you are going to commit to it , you are going to draw a line in the sand , step over that and you're going to purchase that property .
If you're doing rent-to-rent deals , you want to have break clauses in your contracts because you never know what might happen . But equally to that , it's a safe option , it's a good option and it means , then , that you are professional , you know what you're doing and you're getting out there .
But mark my words , when push comes to shove , a lot of the times when we come to do a deal , we talk ourselves out of it . We put an offer in . We know it's going to be a low offer . We , in the back of our mind , pretty much know it's going to be rejected . They say no . We say , oh wow , that was close .
I nearly did a deal then and you never follow up and you never actually chase up to find out why that deal didn't happen . And if that's ever been you and I'm talking from experience here that I've done it before , I've put an offer in before I didn't really want the property . I'll be quite honest with you .
Even though early on I needed to get deals , I didn't have a choice . I took voluntary redundancy , so I needed good deals to start financing my life so that I could keep the lights turned on and stay in business . So for me , I was going out there that I could keep the lights turned on and stay in business .
So for me , I was going out there , but there was a few properties that were a bit more run down and weren't quite right for me . I did still make offers on those because I thought if I can get it at this low offer , I can potentially then afford to be able to put a bit of money into the properties . But I didn't get those deals .
But I saw quite early on then that it was almost a relief . Oh , I don't have to do that now . Rather than actually chasing up now , I chase up . If it's a deal I want , I'll put it in there , I'll make them an offer and then I will if they say no and they should say no initially anyway . So I'm expecting that To say yes straight away .
I've offered too much , haven't I ? But I normally then follow up and say what don't you like about the deal ? Now , most of the time it's going to be the numbers . It's not enough money , it's not enough , okay . So what would be enough money ? Do you know If I could build a magic wand and give you a great result that would help you right here and now ?
What would that be ? Let's get some guidelines there , because people can be very cagey when it comes to money and finances and things , but I'm talking more to the guys and gals , the boys and gals , everybody out there who realistically knows what to do in the back of their minds .
Now , we might have gaps , maybe you haven't done training and things , and that's what's scaring you and that's what's putting you off , because you've got gaps or you potentially got gaps . As the old saying goes , you don't know what we don't know . In whatever it is that you're trying to do , the first thing I would say , then , is invest in yourself .
Invest in some training , some knowledge , so that you can , you know , paste over those cracks , so to speak , so that you can move yourself forward . I'm the type of person you give me a bit of a roadmap . I don't need to reinvent the wheel . I've learned this very early on .
All I have to do now is follow in other people's footsteps , people that have achieved what I want to achieve , and if they put together something whether it's a book , whether it's a training , whether they've got it in a podcast or the videos or whatever out there I will basically follow it step by step .
I won't skip the gears , which is what I was going to say there , a lot of people like to do step one and two . That's nice , and then they want to jump straight to step six , and then they say it doesn't work .
¶ Consistent and Persistent Marketing Strategies
It's a bit like your marketing . You can send a handful of letters to landlords and say never got a response , doesn't really work . You can send hundreds and hundreds of letters and then say it doesn't really work . Trust me , it does work . You just got to be consistent and persistent . You can't be scattergun . You've got to do campaigns to certain areas .
If you do that , you will start to see leads , you will start to get results , unless your marketing that you're putting out there is pretty poor , in which case , then it's a case of going back and testing things . In businesses , they test things when they put marketing out there . Not all campaigns are absolutely gold . Not everything works .
We test things , split test things . But you've got to be out there , you've got to be seen , you've got to be talking to people and you've got to embrace it . And if that's you now and you're thinking to yourself , I can embrace what I want to achieve .
I'm quite happy , even though I'll be a little bit nervous in the beginning , to tell everybody what I'm doing and I want to put offers in and I'm going to put money where my mouth is OK and it might cost me a few quid to do this , but in the long run I'll be able to make that money back .
If that's you and you're 100% ready to rock and roll , then go out there and get stuck in , but do not be afraid to invest in yourself . There aren't people out here that are trying to take all of your money and stuff .
If you invest in yourself and you get good training whether that's with us , whether that's with any other companies do your due diligence on those things . Speak to those companies . Speak to those people . Are they going to be a faceless one where you'll see them just at the beginning but you'll never see them again ?
Or are they going to handhold you all the way through this process and help you to achieve the results and the goals that you want ? But you have to do the work . Okay , you have to do it . I have a few different businesses now .
We have property businesses and we have some other businesses outside of property , which I like , because I like the diversification and for me it was always about business Building a property business . I could systemize that I didn't have to do all of the running around . I could be the director of that business , no matter what the size of it was .
That was always my intention from the word go , and that's what we help people with with the rent to rent business builder , because that's what it is . But again , you can give everybody the knowledge , you can share all the training and everything , but it's really when push comes to shove . They want me in their corner .
They want to be able to send their deals over to me . Mark , is this a good deal ? I'll have a look at it . No , it's not . Those numbers aren't quite right . We need to renegotiate or potentially , on your offer letter , change those numbers . Or is my marketing good ? It is , but I would tweak this , this and this , because I've seen this work in the past .
It's those sorts of things that will really make the difference in what you're trying to do . But have a good long hard . Think about that question . If I get a deal , will I be scared to do it and answer it , really answer it honestly ? For me I was . I still sometimes now , when I sign a deal , have that voice going off . But I can .
Basically I can push it to the back of my mind and I can keep going . Why ? Because I've been there and done it a few times . Particularly when it's early on , you're doing a bit of what we call a leap of faith . You're signing a deal on a contract and you're hoping for the best because you don't actually know , because you've never done it before .
So , again , get yourself into a community of like-minded people that you can share your numbers with . Show them is this a good deal ? Yes , it is . You'll be safe in that knowledge . And then there should be nothing , nothing that stops you from achieving the results that you want to achieve in your property investing .
So if you need any help with that , check out thepropertyunleashedcom . We have free tools and resources on there deal analyzers so you can stack those deals . We have masterclass trainings for rent-to-rent service accommodation HMOs .
We have some e-books in deal sourcing again , rent-to-rent service accommodation , all of the sort of strategies that you can cash flow very , very well . So check it all out at the Property Unleashed , including the podcast , the Property Unleashed podcast . The podcast , the Property Unleashed podcast , which is there and lives there , and the free resources
¶ Seize Opportunities for Success
tabs . I put those out there to help you . Why ? Because what goes around comes around in life . You might use some of those resources and get an amazing result . And if you do reach out to me and tell me that you did , and if you want to come on the journey with us , so to speak , and let us support you on that , then of course let's have a chat .
That's all I do is have a conversation with people , see whether we're right for you or whether you're right for us as well , but make sure you are going to take action , because there's lots of great deals out there right here , right now .
There's lots of opportunity out there , and if you're sat on the fence sapping up all the information but not doing anything with it , then you are really , really missing out , and I bet you any money in five to 10 years time you'll look back and say do you know what ? I wish I'd got started sooner . I always say that about myself .
I wish I got started sooner , but the fact of the matter is I got started . I'm now close to seven years into this journey and I'm loving every minute of it . So I hope this episode's helped you . If it has . Feel free to like , subscribe , share it if you have enjoyed it . If you haven't enjoyed it , then just leave it where it is . How about that ?
But no , it's been great to have you and I'll see you again very soon . Take care and bye for now .
