Insights from Stefanie Beach on Consultancy Transformation and Strategic Outsourcing

Stefanie Beach, founder and CEO of SMB Media Consulting, shares essential strategies for optimizing digital media in the latest Programmatic Digest podcast. She discusses her firm's evolution from a consultancy to a full-service media agency offering paid search, social media, programmatic, SEO, ad operations, and email marketing. Stefanie emphasizes the benefits of strategic outsourcing, including partnering with agencies to white label services for specialized expertise. She highlights the role of programmatic consultants in swiftly supporting buying teams and the importance of thorough audits for uncovering areas of improvement. Effective delegation and celebrating wins are key themes, encouraging media professionals to document their achievements to demonstrate value and readiness for advancement. Stefanie's client-centric approach underscores building strong client relationships through understanding goals and continuous education, providing a roadmap for media professionals to enhance their strategies and achieve digital media success.

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Timestamp:

(00:02) Demystifying Programmatic Consulting and Outsourcing

(03:37) Marketing Agency Services Explained Simply

(10:42) Effective White Labeling in Agency

(13:36) Programmatic Consulting

(18:41) Unlocking Career Potential Through Transferable Skills

(26:17) Career Success and Specialization in Industry

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Meet Our Guest:

• Stefanie Beach

  • YouTube

  • Website

• Hélène Parker - Chief Programmatic Coach

• Helene Parker Consulting LLC  

• Programmatic Media Experts | LinkedIn  

• Learn Programmatic 

• As a TEAM

• As a Programmatic Ninja

• Programmatic Coaching Newsletter 

• Programmatic Digest

•  Youtube | LinkedIn | Instagram

• Manuela Cortes - Co-Host 

• Programmatic Digest In Espanol 

• Manuela Cortes - ADAPEX Inc | the adtech of Datrix group | LinkedIn

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