50. Professor Susan Wallace Talks Programmatic In-House Pros and Cons
Sep 08, 2021•28 min
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Episode description
In the Sensei’s Corner this week, we welcome Professor Susan Wallace from Johnson C. Smith University and Sr Director of Media Operations at PHD Media to discuss the differences in programmatic in-housing vs. Agency. We discussed the IAB International Report on Programmatic In-housing, including brand transparency, DSP Support, and Marketing Strategies from a holistic perspective.
Click here to learn more about the IAB 2020 International Report on Programmatic In-housing
Connect with:
Professor Susan Wallace: LinkedIn
Programmatic Digest Podcast: Shownote | Website | YouTube | LinkedIn
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