42. Identity Link Solution Case Study With Reny Morel from Digitas North America

The Programmatic Digest

Jul 14, 2021•32 min

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Episode description

We are republishing this episode because it was just so good!

Reny and I are discussing the latest tests and upcoming updates. I am calling it a live case study, as Reny shares her findings and future goals from testing strategies with and without third-party data.

This week, we are highlighting:

The difference between cookies and identities
How new tests are looking to implement better options for users to consent
Using healthy CRM data for easier tracking

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