32. Reny Morel from Digitas North America

The Programmatic Digest

May 05, 2021•32 min

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Episode description

In the Sensei’s Corner this week, we welcome Reny Morel, Senior Analyst and Programmatic at Digitas North America.

In light of the deprecation of third-party cookies, Reny and I are discussing the latest tests and upcoming updates. I am calling it a live case study, as Reny shares her findings and future goals from testing strategies with and without third-party data. Our current focus is on innovative shifts and partnering with other brands to bring a more streamlined process to consumers that result in accurate and relevant data.

This week, we are highlighting:

The difference between cookies and identities
How new tests are looking to implement better options for users to consent
Using healthy CRM data for easier tracking

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