3. Navigating Through Google's and Waze's partnership with Alexis Day
Episode description
This week, we discuss the new acquisition of Flywheel by WP Engine after recent partnership with HubSpot. Brace yourself! Ads are coming to your IG Explore tab. A new bill to rid of political bias for Tech companies is going to shake things up or is it? ConnectedTV continues to grow at 13% YOY and Roku is still going strong with 30% of those sales. 40% of consumers say Remarketing annoys and 46% said it prompts concerns about privacy. Do targeted ads have the same impact on the sell-side as on the buy-side?
Later on, Alexis Day joins us in the Sensei’s Corner to help navigate through couple MarketingLand articles on Google's and Waze's partnership.
Alexis Day is an experienced marketing professional with a focus in creative development, digital marketing, media planning/buying, project/campaign management, strategy, brand integration, and sponsorship/promotions. Overall, She has a knack for not only creating and leading conversations but influencing and helping people get their message out. You will certainly feel her charismatic energy in this episode and on her very own podcast The Brand Equation where she is the co-host of the show.
Connect with:
- Alexis Day: LinkedIn | Podcast
- Programmatic Digest Podcast: Email | Website | Shownote
- Helene Parker: Website | LinkedIn | Twitter