178. Audience First, Attribution Always: A Practical Workshop for Traders
Episode description
This is the third episode in a special 3-part series sponsored by Drako!
Check out the YouTube Interview here: https://youtube.com/live/fd_t1dFcxZM
In this episode, we sit down with Giorgia Howell, Head of Managed Services at Drako, to break down the art and science of smart programmatic advertising. Whether you’re a newbie trader or learning how to manage client expectations better, this one’s packed with gold.
Key Takeaways:-
Custom targeting is a game changer
Use geo-targeting, competitive conquesting, and location data to find the right users in the right places. -
Don’t skip pre-campaign planning
Understand your audience before hitting “go.” Market research, demographic insights, and clear campaign goals will make your optimizations easier. -
Campaigns need love at every stage
Georgia walks us through before, during, and after campaign strategies using a real-world example: a nationwide Canadian campaign. -
Automation is your friend
Move beyond manual work—Draco’s tools help simplify complex decisions. -
Talk to your clients!
Clear communication and alignment on KPIs = smoother campaign execution and better results.
Custom targeting and solid communication aren’t just “nice-to-haves”—they’re the backbone of high-performing campaigns. Take the time to plan, optimize, and talk it out, and you’ll see real results.
We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer:
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Programmatic L&D Support: A monthly retainer providing hands-on training, strategy, and troubleshooting for programmatic teams. Book a Discovery Call: https://www.heleneparker.com/workshop/
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Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts Join Here: https://programmaticdigest14822.ac-page.com/executivemembership
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Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: https://reachandfrequencycourse.thinkific.com/courses/program
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Self-Paced Course: Learn at your own speed with full content access. Enroll Here: https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course
Timestamp:
(00:01) - Welcome to the LinkedIN Live Podcast & guest intro (11:57) - Optimizing Ad Campaigns for Audience Targeting (18:06) - Advanced Audience Targeting Strategies (30:19) - Strategic Campaign Planning and Execution (36:32) - DraKo Team Appreciation and Update
Meet Our Guest:
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Giorgia Howe
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Drako
Meet The Team:
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Hélène Parker - Chief Programmatic Coach
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Manuela Cortes - Co-Host
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Programmatic Digest In Espanol
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Learn Programmatic
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Programmatic Digest
Looking for programmatic training/coaching?
Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset
https://reachandfrequencycourse.thinkific.com/courses/program
Self-Paced Course:
Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility.
https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course
Join our next workshop by signing up to our waitlist below:
https://www.heleneparker.com/waitlist/