170. Trailblazing Women in Ad Tech: Balancing Expertise, Strategy, and Curiosity

Trailblazing Women in Ad Tech: Insights from StackAdapt Leaders

In this episode, we welcome three inspiring women from StackAdapt who share their journeys and wisdom on navigating the ad tech industry with confidence and curiosity:

• Anna Grodecka-Grad, Senior Vice President of Global Client Services, discusses balancing technical expertise with strategic business acumen.

• Lydia Berlacher, Head of Commercial Strategy and Operations, reveals how she filters valuable insights amid distractions.

• Zeynep Akkalyoncu, Lead Data Scientist, explores how curiosity fuels interdisciplinary collaboration.

Key Topics & Takeaways:

• Empowering Mentorship & Confidence Building (08:35): Anna and Zeynep reflect on mentors who saw their potential before they did, particularly female leaders who provided guidance and opportunities.

• The Power of Negotiation (17:51): A discussion on self-advocacy, knowing your worth, and strategic negotiation for career growth.

• Navigating Imposter Syndrome & Personal Growth (26:00): Lydia and Zeynep share strategies for overcoming self-doubt, building a support network, and continuous learning.

• Personal & Professional Development (32:12): How daily routines enhance focus and growth, plus the importance of setting goals and celebrating achievements.

• Practicing Gratitude & Self-Care (40:05): Recognizing the women who influence and uplift us, especially as International Women’s Day approaches.

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We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer:

• Customized training roadmaps for teams focusing on campaign performance, cross-departmental communication, and revenue growth. Request a sample training roadmap

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Timestamped Breakdown:

• (00:02) Women in Ad Tech Leadership

• (08:35) Empowering Mentors and Confidence Building

• (17:51) The Power of Negotiation Skills

• (26:00) Navigating Imposter Syndrome and Personal Growth

• (32:12) Personal and Professional Development

• (36:05) Building Confidence and Achieving Success

• (40:05) Practicing Gratitude and Self-Care

Connect with Our Guests:

• Anna Grodecka-Grad

• Zeynep Akkalyoncu

• Lydia Berlacher

  Meet the Team:

• Hélène Parker - Chief Programmatic Coach, Helene Parker Consulting LLC

• Website

• LinkedIn

• Manuela Cortes - Co-Host, Programmatic Digest in Español

• LinkedIn

  Learn Programmatic:

• As a Team: Custom Training Workshops

• As an Individual: Online Course

• Newsletter: Join on LinkedIn

• Programmatic Digest: YouTube | LinkedIn

  Programmatic Training & Coaching:

• Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up

• Self-Paced Course: Learn at your own speed with full content access. Enroll Here

• Waitlist for Future Workshops: Join Here