Pickleball: Exploring the Growth (with CMO of the APP Tom Webb)

The Profluence Pod 🌐

Oct 24, 2023•32 min•Ep. 84

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Episode description

Tom Webb is the Chief Marketing Officer of the Association of Pickleball Professionals (APP).

APP is an organization elevating the sport of pickleball by providing elite platforms for the best players in the world, right through to those picking up a paddle for the first time.

Over his 30-year career, Tom Webb has worked with a number of world-famous brands including Red Bull, Emirates Airline, Polo Ralph Lauren, Formula 1, The Olympic Games, America's Cup, and Major League Soccer.

Chapters:

(01:20) Journey into pickleball

(05:45) Olympic games

(08:30) Numbers behind the game

(14:30) History of pickleball

(17:25) Capturing audience

(20:45) Pickleball pro leagues

(23:00) Downstream initiatives

(26:20) Opportunities in the space

(28:25) Trends to watch in sports

Tom Webb:

Website: https://www.theapp.global/