#124: James Giglio - CEO, Founder MVP Interactive | Going beyond the jumbotron

The Profluence Pod 🌐

Apr 01, 2024•31 min•Ep. 124

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Episode description

We dive deep into fan engagement, creating immersive experiences, and MVP Interactive + James Giglio’s new book Beyond the Jumbotron.

MVP Interactive is a creative technology company specializing in designing and producing immersive consumer experiences for the world’s largest brands.

Chapters:

(02:45) MVP Interactive background

(07:15) Defining a “fan”

(11:05) Future of fan engagement/AI

(15:05) Immersive tech examples

(21:30) Leveraging brand equity

(25:10) Insights on building in sports

(27:50) Changing marketing trends

James Giglio:

Website: https://mvp-interactive.com/

LinkedIn: https://www.linkedin.com/in/%F0%9F%8E%A4-james-giglio-16a8715/

Andrew Petcash: