Your website is a powerful revenue driver for your business. Well ok, maybe it isn’t now. But it CAN be. And if you’re on Wordpress, this is not only possible, but INCREDIBLY easy, thanks to the wide variety and availability of the best Wordpress plugins. A plugin is simply an add-on that extends the power of what your website can do. There’s literally a plugin for almost any purpose you can imagine, and each only takes 2 clicks to install! Today, I wanna share my top 10 must-have Wordpress Plug...
Oct 18, 2021•18 min•Ep. 108
You know by now how strongly I feel about websites. They can spark action, bust through objections, be your #1 salesperson round the clock, and win you more business all on autopilot. So in this week’s podcast, I'll share with you all my favorite ways of bringing massive traffic to any website. And no — you don’t need to master all of these methods — just pick 1 or 2 that seem like the best fit for your situation. So if you want to know how to get traffic to your website and IF you’re ready for ...
Oct 11, 2021•19 min•Ep. 107
I absolutely love today’s topic, not just because it's interesting but it's also close to my heart. Today, I sit down with Lennon Bone, a Youtube Strategist who works for Video Creators. Lennon actually worked with me to figure out what I can do better on my YouTube channel back in the day to connect better, build on my audience even more and reach more people. So I'm super excited to have him on, to give a little bit of that knowledge to you guys as well. So listen now! Checkout Lennon Bone at ...
Oct 04, 2021•47 min•Ep. 106
A lot of service businesses hit really hard during the pandemic, people were cooped up inside, so businesses have to come up with some kind of alternate strategy for those hard times. Today’s episode is going to be a really interesting conversation. Especially coming off the heels of the pandemic. Join me in this special coaching call with Saro Bonghozian, where we talk about his training methods and put them online into an online course. Check out Saro Bonghozian here 👉 https://sarodogtraining...
Sep 27, 2021•45 min•Ep. 106
If people are searching for what you do or anything to do with your topic, you obviously want to be one of the first listings that pops up for them in Google. So to do that, you need good SEO and good SEO copy, but the problem comes in where you focus way too much on the SEO and you find your keywords and those kind of start to take over and they start to run the entire show. So listen now because this episode is going to be a really important one for you. Check out Kerry Campion here 👉 https:/...
Sep 20, 2021•48 min•Ep. 105
Super interesting stuff today - we're going to go into good old fashioned Facebook lead generation tactics that work for small businesses, as well as how you can use organic Facebook to grow your business. AND Gavin's got some amazing tips for you today, so listen now. Checkout Gavin Bell here 👉 https://mrgavinbell.com and https://twitter.com/MrGavinBell Get a discount for your Blue Host Web Hosting. Go to 👉 https://wesmcdowell.com/hosting Sign up for my FREE video masterclass training "The Wi...
Sep 13, 2021•41 min•Ep. 104
Email marketing is always an interesting topic, much more exciting when you get to talk to experts in the field. Well, you may be thinking well, social media is the new thing. Emails kind of not... and I don't check my email all that often! Why would anybody be checking their email for my marketing emails? Well, we've got you covered today. So listen now. Check out Ashley here 👉 https://ashleykdeluca.com Get a discount for your Blue Host Web Hosting. Go to 👉 https://wesmcdowell.com/hosting Sig...
Sep 06, 2021•45 min
Do you know the secret to a truly profitable website? It’s letting your current clients tell your future clients just how amazing you are. That, my friend, is the power of the testimonial . In this week’s podcast episode, I will talk about how to go deeper than your typical 5-star review, and how to mine for gold — in the form of wildly profitable testimonials that tell a start-to-finish story that your future clients can actually see themselves in. You’ll get my exact 4-step system to collect a...
Aug 30, 2021•25 min
Do you know the single biggest difference-maker when it comes to making more online sales, or booking consultations, or appointments? It’s your online reputation. (aka your online reviews .) Over 90% of consumers trust online reviews just as much as a recommendation from a friend, not to mention getting more reviews can help lift you up in online search results. So reputation marketing is 100% worth your time! And this week’s podcast guest is none other than Shawn Hill, who knows a thing or 2 ab...
Aug 23, 2021•39 min
It’s never been easier for small business owners like you to create their own websites, thanks to Wordpress themes, and drag and drop page building plugins… But what if you want something more custom, and less cookie-cutter for your website? I’ve got you covered there! In this week’s podcast episode, I’ll talk about the 5 really easy tricks you can use with your theme, template or page builder that will make your website feel more unique than what you’d get right outta the box. If you wanna get ...
Aug 16, 2021•25 min
Some businesses sell skydiving, some sell sex appeal, but some sell… Insurance. Or accounting. Or bio-thermal imaging. And guess what? Just because you can’t make a Red Bull-fueled ad for your business doesn’t mean you can’t market it effectively! And I’ve got some great ideas for you if your business is on the less-than-exciting side. In this week’s podcast episode, I sat down with the team from Wally Home Loan to alleviate their concern that their business might just be too boring to create co...
Aug 09, 2021•47 min
Let’s get real for a second — of all your website traffic, the cold, hard truth is, only about 10% of them are even thinking about making a decision today. The rest? Well, they’re just window shopping — at least for now. So how the heck do you cement yourself in the minds of the 90% of your site visitors so hard that they remember you over everyone else when they’re actually ready to pull the trigger? You gotta get 'em on your email list, that’s how. And the only way to do that is with an absolu...
Aug 02, 2021•46 min
Have you used LinkedIn to attract more clients to you and your business? It’s actually pretty easy — when you have the right plan. Aaand guess what? Today, that plan’s all yours! Many small business owners still worry that the platform is too formal or corporate for their audiences. The truth is — LinkedIn could very well be one of your most underrated marketing channels. In 2020, LinkedIn was voted the most trusted social network, AND traffic from LinkedIn converts 3x as much as traffic from Fa...
Jul 26, 2021•29 min
On a scale of 1-10, how good would you say your website is at connecting with your would-be customers or clients? That’s ok! I’m here to help you turn it up to a perfect 10. With a little help from my good friend Jules Dan, we’re gonna give you the secret to turning up the engagement factor on your website… So you can break through, and help them see that you’re the one who can help them the most. Here’s what we chat about today: ✅ The 3 ways to integrate your customer’s stories onto your websit...
Jul 19, 2021•34 min
Does your business cater to locals? Whether you have a single location or 30, you want to be on the map. Literally, on the Google map 3-pack... (Trust me, it’s where all the cool kids are hanging out 😎) And if you want the fast-pass to give you your best chance of landing there, I’ve got you covered, my friend. In this podcast episode, I’m going to talk about my perfected location page blueprint you can add to your website for an instant lift to your local visibility. This is something you can ...
Jul 12, 2021•27 min
There’s no bigger opportunity for businesses like yours to get attention right now than by using short videos. Really short. Like 30 seconds short! I’m talking Tiktok , Instagram Reels and even the newest player to the game, Youtube Shorts . And here’s the kicker: no matter what you think these platforms are all about, there’s absolutely zero dancing required! In this week’s podcast episode, I sat down with Instagram and Tiktok expert Elise Darma to talk about how real businesses can jump on thi...
Jul 05, 2021•58 min
Are websites officially dead? 😱 There’s a whole lot of misinformation swirling around out there. Things like … “Social media’s the new website.” Well I’m here to tell ya, nothing could be further from the truth! Actually, your social and your website have 2 very different, and equally important functions. Skip one, and the whole thing just stops. So if you wanna know what each one needs to be responsible for in any successful small business… Don’t sleep on this one, it’s one of the most importa...
Jun 28, 2021•11 min
Which online review platform gets ⭐️⭐️⭐️⭐️⭐️ and which gets ⭐️? Google Reviews, Yelp and even Facebook Recommendations — they can all help your business, but let’s get real — you need to actually point your customers in a direction if you want them to do anything — like leave you a glowing review. So which direction is gonna be most effective in growing your business? In other words — are all reviews created equal? Not really! In this podcast, I’ll be breaking down the key differences between Ye...
Jun 21, 2021•17 min
If you wanna rank your business in Google searches, they actually give you a pretty powerful tool you can use to get there. It’s called Google My Business . But like all things marketing, it’s all in the optimization if you wanna see real results. I’m sure you have some questions — and I’ll be answering all of ‘em in this episode! 😎 Seriously, my Google My Business videos are some of my most popular on Youtube, which brings a crazy amount of questions from my audience. And a lot of them are ask...
Jun 14, 2021•24 min
I’m not sure what kind of business you run, but if it caters to a local audience, this episode is gonna be a biggie for you. In this episode of The Profitable Website podcast, you can listen in as I offer coaching to David Krohse, a chiropractor who’s looking to make some serious gains this year in his local area. He wants to rank #1 in local search to be exact. And the cool part? It’s totally doable! 😎 So what’s it gonna take? During this coaching-style episode, we discuss small tweaks and a f...
Jun 07, 2021•37 min
Running paid ads is an excellent way to get quick traffic to your website. But if you’re sending them to a website that’s full of holes, you’re not just leaking customers… you’re leaking your hard earned money too. 😳 Well, get out your spackle, because we’re plugging ALL the holes today, my friend! 😎 When your website’s less like a strainer and more like a mousetrap, an amazing thing starts to happen — your ads that were a never-ending money pit are now suddenly profitable . And the best part ...
May 31, 2021•17 min
Have you ever had a really big goal for your business? Whether things are already going smooth — or not — growing your business should always be top of mind. And that’s why I couldn’t be any more excited to share this podcast episode with you! Listen in as I offer strategic marketing advice to Liam Sunstrum, the owner of an already pretty successful lawn care business. He has an epic goal for this summer… to TRIPLE his client list. While that may sound daunting, I was more than up for the challe...
May 24, 2021•45 min
Right this very second, someone’s probably searching the Google machine for a business just like yours. But the only question is... Will you show up? 😳 It all comes down to who does SEO better — you or your competition? Here’s the good news — your competition probably isn’t getting this episode. In this podcast, I go over my precise SEO system I’ve used on countless clients, and it’s still what I teach to this day. Why? Because it works like a charm. 😎 Just follow along — ✔️ check off each ite...
May 17, 2021•21 min
If you listened to The Profitable Website podcast last week, you were probably overloaded with all the amazing eye-openers from ads expert Amanda Bond. (I know I was!) But after our conversation, we got a TON of awesome questions from our live audience over on Youtube about all things Facebook advertising. And between Bond and myself, we provided some solid answers. So if you have any lingering questions, doubts or concerns over advertising on Facebook, chances are we’re gonna cover it in today’...
May 10, 2021•39 min
When you want to get new customers or clients for your business, one of the fastest ways is to simply turn to paid ads, like on Facebook. But with all the targeting options in there, it can get really complicated. This week I have the honor of being joined by my personal Facebook ads guru, Amanda Bond. She’s incredibly gifted when it comes to Facebook advertising, and she’s gonna walk us through the “gold standard” targeting option you should be using — the Lookalike audience. The concept couldn...
May 03, 2021•38 min
Check out more questions I answered... ✅ Should I continue with email or Facebook ads? Email marketing doesn’t seem to work for me as they think it is a scam. ✅ What is the best way to advertise my photography business and get more conversions to my local market? ✅ What tips can you give for a person struggling with conversions but can push traffic? ✅ Would Facebook Ads for service based businesses like emergency plumber the right thing to do? Or just do Google ads or SEO? ✅ Should I have the na...
Apr 30, 2021•14 min
It’s every business owner’s dream: #1 in the search engines for a really popular keyword. Wouldn’t that be great? Well, the truth is that hitting #1 for a super-in-demand keyword is a lot like winning the lottery. Sure… SOMEBODY will end up at the top—because somebody HAS to be there. (But it’s probably not you… YET.) However, #1 or not, you can still build an INCREDIBLE business with a more achievable SEO strategy. By focusing on the basics and sticking to what’s easy to do—but that still gets ...
Apr 26, 2021•42 min
Check out more questions I answered... ✅ Would you recommend a booking section on a photography website? ✅ How do you make potential clients understand that they need website even though they have Facebook pages? ✅ Can I get traffic to my website through Google and Facebook? ✅ Any tips of getting people to call through a landing page or website?
Apr 23, 2021•7 min
JuJu Hook is a values-centered consultant who really cares for her customers. Her love for her community comes through the minute you talk to her. But she’s also very successful at selling to her audience. (Hey, nobody said you can’t make a great living from helping people.) What’s the secret to JuJu’s success? In part, it’s the vibrant, super-engaged community she’s built inside her Facebook group. On today’s podcast, JuJu shares all her best secrets— So you can learn how to get more engagement...
Apr 19, 2021•41 min
Check out more questions I answered... ✅ Where do you suggest redirecting clients to after they sign up for your lead magnet? ✅ We recently checked out your latest Google Web Story video and added it to our site. Is it going to help our SEO with Google? ✅ Would you say Facebook is the best way to advertise our hiking tour business? ✅ How often should you update your Google My Business profile? Does it help with SEO if you update more frequently?
Apr 16, 2021•9 min
