In this episode Toni and Steve discuss how to avoid the trap of "Instagram success" and follow your own path. It's easy to get discouraged when you see other people growing at a faster rate, but in this episode they discuss how to stay the course and keep making progress even when it feels like […]
Have you ever wondered how to get on television or quoted in a magazine? In this episode Toni and Steve share their experiences with getting media mentions. From ABC Nightly News to Forbes and Entrepreneur, they share how they did it and how you can to, even if you don't have a ton of experience.
Have you ever wondered how to measure success as a content creator? In the world of e-commerce it's pretty easy to figure out how to measure success (sales) but in the world of content creation it can be a little tricky. In this episode Steve and Toni go over their KPI's for their websites, podcasts, […]
It seems like you can't get on social media without seeing a post about the hustle. Everywhere you look people are encouraging you to work more hours to achieve the right level of success. In this episode Steve and Toni talk about why they walked away from hustle culture and how you can too.
Have you ever set goals at the beginning of the new year? In this episode Steve shares why he stopped setting goals for his businesses. Not only do his businesses continue to grow, he's much happier now that he's stopped creating artificial milestones. Steve and Toni also share what they hope to work on in […]
Do you spend a lot of time checking up on your competition. Are you worried about what they are doing that might cause you to lose business. In this episode Steve and Toni discuss why you need to stop worrying about your competition and why they shouldn't really matter to your business at all.
Want to know the secret to getting anything you want from someone else? In this episode Steve and Toni share their top tips for influencing others. If you do it correctly, most of the time the other person won't even know they are doing things your way. These tips can work in business or your […]
What's better? Being a soloprenuer or building a large team? In this episode Steve and Toni discuss the pros and cons for each way and share their own personal experiences. While Steve has always preferred to go it alone, at one point Toni had a team of over 20 working on her website. They talk about the […]
In today's episode we're discussing how mindset can effect your success in business. This is one of Steve's least favorite topics because mindset is something that doesn't have metrics behind it. However in many of their coaching calls, many of their students struggle primarily with mindset issues. They are capable of doing the work and […]
In this episode Steve & Toni breakdown all the tools they use to run their online business. Steve shows you the absolute cheapest methods he uses to run his business and they breakdown the tools by cost and importance. Don't miss this episode as they get real about what they pay for and what they […]
Have you ever kept quiet about a business decision because you were afraid of offending someone else? Not expressing your opinion and making decisions based on other people's opinions can hurt your business in the long run. In this episode Steve and Toni discuss how to stop caring what other people (who don't matter) think […]
It's been said a few times that "blogging is dead" but Steve and Toni couldn't disagree more! Creating written content is vital to building an online business even if you have huge followings on social media. Learn why having a blog/ website is critical to your business and how you can use it to own […]
Is IOS 15 wreaking havoc on your email strategy? In this episode Steve and Toni discuss SMS (text messaging) and how they are using in their businesses. With higher open rates and significantly higher CTR's this is definitely a marketing channel you don't want to ignore. They share the strategies they are using and the […]
Are you on the fence about how to get started creating content? In this episode Toni and Steve discuss the different content platforms and the pros and cons of each. They'll share how much time it takes to create content on YouTube, a blog, and a podcast. Which are the most lucrative and which cost […]
One way to keep your business running during unprecedented times is to create multiple streams of income. You never want to depend on just one source of income in your business. In this episode, Steve and Toni discuss the variety of different ways they have made money in their businesses including how they got started […]
Do you have a course, service, or product that you are selling? One of the simplest ways to promote your product and give value to your customer is to host a webinar. Several years ago a few of Steve's friends (cough, cough, Toni) convinced Steve to try a webinar to sell his course. He was […]
Have you ever wondered how other Pinterest users find your pins when they search? The good news is, Pinterest has actually told us everything they look for in a Pin when it comes to optimizing for search! In this podcast episode Toni goes over the nine factors Pinterest uses when determining ranking pins in search […]
Think TikTok is a platform for teens to lip sync and dance? While TikTok does have its fair share of under 20 year old users, its growing exponentially and brands that are making content on TikTok are seeing rapid follower growth and engagement. In this episode Steve and Toni share why they think every business […]
Want to make a million dollars? How about making enough money to have true financial freedom. Freedom to live where you want, work when you want, and make decisions not based totally on finances. In this episode Steve and Toni discuss ways to generate income on the side while still working your day job. The […]
Most people do not send enough emails to their list. We recommend emailing your list at least once a week. If you don't know what to send your customers (or potential customers) here are 10 email ideas you can send that don't necessarily involve holding a sale or giving anyone a discount. All these emails […]
Have you ever wondered what you should be charging for your course, your goods, or your services? Chances are you are charging way too little! In this episode Steve and Toni talk about their own struggles charging what they are worth and the psychology behind raising prices. Bottom line, you should probably double what you […]
Do you have something to say but you're worried no one will listen, read, or watch? In this episode Steve and Toni discuss the different ways to grow an online audience and give an overview of the pros and cons of each one. Between them they have experience with most platforms so you don't want […]
Do you know if your emails are even landing in your potential customer's inbox? Did you know that only 85% of emails actually land in the inbox. Not only do you need a catchy headline to get your emails opened you need to make sure your customers are actually getting them. In this podcast episode […]
Sometimes the smallest changes in your business can have the biggest results. In this episode Toni and Steve discuss some of the "low hanging fruit" they discovered in their businesses and how the changes they made to capitalize on them. From resending emails to unopens to installing the dreaded spin it to win it wheel, […]
A few weeks ago Toni posted a quote on Instagram. It said, "If it doesn't inspire you, make you happy, or make you money, it's time to make yourself unavailable." To her surprise, her phone blew up with messages from people telling her they didn't necessarily agree with that philosophy. In this episode Toni and […]
If you haven't heard already, IOS 15 will have major ramifications on your email marketing strategy. In this episode Steve and Toni go over what will change when IOS15 comes out (trust us, it's not good), and the steps they are planning on taking to combat these updates. Don't get caught unprepared for these changes. […]
In this episode Toni and Steve go through their exact process for creating content for their websites. Toni shares how she plans her content for an entire year using seasonal trends as a way to capitalize on traffic and revenue opportunities. Steve shares how he creates one piece of content a week for his website […]
Have you thought about offering a course to your audience but aren't sure what to charge? In this episode Toni and Steve breakdown the different pricing models of online courses and go into detail regarding why they chose the model for Profitable Audience. The also discuss some upcoming changes to their pricing model and explain […]
In this episode Steve and Toni talk about some of the biggest mistakes they've made in their businesses over the past 15 years. From sleeping on email marketing to being too cheap to invest in the right tools they don't hold anything back in this episode. Learn from their mistakes so you don't make them […]
Have you ever thought about running an event? Toni has been running events since 2009 and Toni and Steve have hosted the popular e-commerce conference Sellers Summit since 2016. In this episode they break down all the nitty gritty details about what it takes to run an event. How you can lose all your money […]
