Send Krystal a Text Message. In today's episode, we're taking another question from the community. "How do you ask people to be on your podcast?" Instead of just giving you the step-by-step logistics of asking a guest on your show, I wanted to give you 4 practical steps. After you understand the first 3 steps in the process, you'll be well on your way to blowing your guest away with your preparedness and professionalism. You won't be wasting anyone's time "blind pitching" simply hoping someone w...
Jan 14, 2020•21 min•Season 1Ep. 118
Send Krystal a Text Message. "I want someone to help me with my podcast, but I don't even know where to get started!" This is a common problem I've seen in podcasters. You want to take things to the next level, but you aren't sure if you should just get started with outsourcing your editing or the entire production and marketing processes altogether. Today, we're covering the 7 people that can help you with your podcast and where to get started first. (I did a YouTube video all about this exact ...
Jan 09, 2020•21 min•Season 1Ep. 117
Send Krystal a Text Message. Today, we're starting a new segment of the podcast called, "Questions from the Community." I've been saving great podcast questions for a while now and I wanted to start answering them here on the podcast. The question of the day is, "Do you have a blog as a spin-off of your podcast?" And my answer is in today's episode! You don't want to miss the details I share about having had a blog for years and how I DO use my blog as part of my overall podcast strategy. Plus, ...
Jan 07, 2020•17 min•Season 1Ep. 116
Send Krystal a Text Message. I had such a fun time chatting with the group at PodHouston in October 2019 about growing an email list with a podcast. So today, I wanted to share with you some of the highlights from the talk because I know that you have questions about how email lists and podcasts work together. We're discussing the basics of understanding what your audience is looking for, how you can add value to them, and even how to logistically set everything up for you can do this too. (Make...
Jan 02, 2020•44 min•Season 1Ep. 115
Send Krystal a Text Message. In 2018, I published an episode about my top 5 books of the year. So on the last day of 2019, it only seemed fitting that I shared with you the most impactful books I've read in the last 12 months. I'm sharing with the books that hold the secrets behind my productivity, my mindset, my motivation, and the reasons for my achievements. These books are for entrepreneurs, business owners, leaders, coaches, stay-at-home-moms, working moms, and everyone else in between. If ...
Dec 31, 2019•34 min•Season 1Ep. 114
Send Krystal a Text Message. "Should I buy a fancy microphone?" "Do I need to pay for a bunch of different services?" "How much should I expect to pay each month to podcast?" New podcasters want to know that they're getting the best bang for their buck and seasoned podcasters should know if they're wasting money. So today, we're breaking down the costs it takes to get started and how much it'll take to sustain your podcast over its lifetime. From the basics like equipment and hosting services to...
Dec 26, 2019•25 min•Season 1Ep. 113
Send Krystal a Text Message. I feel like I've done this audience a disservice, and I owe you an apology. That sounds a tad dramatic...but let me explain. We've talked all about launching in "How to Launch a Podcast" - Episode 48. We've discussed picking a launch date, creative ways to market, how to create a basic podcast launch plan, etc. But we've yet to discuss Podcast Launch Goals. And that's what I want to talk about here today. What are you trying to accomplish with the launch of your podc...
Dec 24, 2019•21 min•Season 1Ep. 112
Send Krystal a Text Message. I know you don't have all the time in the world. You may even only have a few hours a week to dedicate to something you truly love to do. And if that is your podcast, then I want to share with you what you can do in 5 hours a week. The podcast schedule I have now compared to when I first started has dramatically changed, but at the end of the day - if I ONLY had 5 hours each week, I'd still concentrate on these things. Everything we're covering today is fundamental t...
Dec 19, 2019•28 min•Season 1Ep. 111
Send Krystal a Text Message. Have you wondered if your podcast sound is up to par? I know I have... A LOT! Honestly, I didn't even know where to start when it comes to providing my audience with better sound for my podcast. But, now I do. Thanks to sound experts like Ray Smith of The Houston Pod. Today, Ray and I are chatting about how to get better sound for your podcast with the right intention and goals behind your show. Better sound doesn't necessarily mean - or require - you to invest in th...
Dec 17, 2019•40 min•Season 1Ep. 110
Send Krystal a Text Message. I’ve been in a season of trying new things. In 2019, I’ve stepped out of my comfort zone in ways that’ll make a lot of people cringe. Putting yourself out there and trying new things can be scary and, quite honestly, feel like a total gamble. And I know that many of you are in the stage of testing and trying new things with your podcast. So today, I wanted to share where I think you SHOULD be testing and experimenting with your show. Don’t be afraid to try new things...
Dec 12, 2019•24 min•Season 1Ep. 109
Send Krystal a Text Message. People ask me all the time, "Do I need a Facebook Page for my podcast or a Facebook Group?" Today, we're going to talk about both and when each is appropriate. But I'm going into detail on how you can utilize a Facebook Group to interact with your audience, develop trust, show up regularly, and create real connections that can translate to regular listeners and even potential customers down the road. I'm giving you the 4 aspects of Facebook Groups that everyone shoul...
Dec 10, 2019•35 min•Season 1Ep. 108
Send Krystal a Text Message. Have you asked yourself any of the following questions... "I think I need to hire someone to help me, but where do I even start?..." "Maybe I could benefit from NOT doing so many tasks, but how do I find someone I can trust?" "Where do I even start to look for someone with the right experience to help me?" If you're nodding along saying, "I ask myself at these questions all the time..." then you're in for a real treat today! I'm speaking with Sam Kabert, AKA SwagSam ...
Dec 05, 2019•53 min•Season 1Ep. 107
Send Krystal a Text Message. Have you wondered what the process of creating a podcast looks like? I don’t mean the practical steps we cover every week. I’m talking about the emotions you go through as you choose your podcast artwork, start recording your first episodes, and inevitably obsess over your stats after you launch. Today, I’m so excited to be able to share one of my student's journeys to creating a podcast...in 30 days! Apryl Bradford, host of The Course Creator’s Classroom Podcast, is...
Dec 03, 2019•44 min•Season 1Ep. 106
Send Krystal a Text Message. Here's a special episode to share the gratitude practice I do every day. And to shine a light on Thanksgiving 2019. Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.) Support the show...
Nov 28, 2019•20 min•Season 1Ep. 105
Send Krystal a Text Message. Are you a blogger trying to figure out the proper transition to podcasting? You've been telling yourself, "It's time. I want to make the leap from blogging to podcasting..." Yet, you have no idea where to begin. Well, today's episode was created just for you my friend. A recent podcast coaching client of mine, Amy Connell of the Graced Health Podcast , had lots of great questions about transitioning from blogging to podcasting. After our call, I thought..."I bet ther...
Nov 26, 2019•25 min•Season 1Ep. 104
Send Krystal a Text Message. I get asked a lot, "How can a podcast really influence your business - especially when I'm just getting started?" Most of the audience listening here is either transitioning their business online, looking for new marketing strategies for their existing online business, or starting from scratch. So I don't have to tell you how important it is to deliver weekly content to your people. You already know. But we haven't really dove into the was a podcast can strategically...
Nov 21, 2019•32 min•Season 1Ep. 103
Send Krystal a Text Message. What exactly are virtual summits and how can they help me in my business? Y'all, I recently had such a fun conversation with Dr. Mark T. Wade, of Virtual Summits Software, and my mind was completely blown. I had no idea the power a virtual summit can have on your business if you know how to leverage them strategically. In this interview, we broke down the basic components of a summit, who's the right fit to run one, and how you - yes...you, my podcasting friend - can...
Nov 19, 2019•43 min•Season 1Ep. 102
Send Krystal a Text Message. "What should I be on the lookout for? What should I avoid? How can I do things right, right out of the gate?" We're all fearful of screwing up. We want to be an overnight success right from the get-go. But those questions were the ones I kept asking myself when I first started podcasting. Today's episode is my advice to not only you, brand new baby podcasters, but also to myself when I first started. I'm addressing the mistakes I made as well as giving you some tough...
Nov 14, 2019•38 min•Season 1Ep. 101
Send Krystal a Text Message. Many people have asked me, "What are podcast coaching calls like? What's involved? How do they work?" Well, wonder no more, my friends! Today, you're getting a peek into a recent conversation I had with a Proffitt Podcasting student who recently launched her podcast and is well on her podcast journey. We talked about struggles she's faced, challenges that all new podcasters can relate to, as well as how to face some of those big podcast decisions head-on. So join me ...
Nov 12, 2019•27 min•Season 1Ep. 100
Send Krystal a Text Message. I know I'm not supposed to be biased to podcast episodes. I shouldn't have a "favorite" one because that's assuming that one of them is better than the other. But I gotta say, this episode is the one I'm MOST EXCITED to share with you! Today, I'm revealing the Ultimate Podcast Checklist! I feel like I should have an announcer's voice booming in the background as you read that. "The Ultimate...Podcast...Checklisssssstttttt!!!" I know that may sound a little obnoxious,...
Nov 07, 2019•37 min•Season 1Ep. 99
Send Krystal a Text Message. We've talked about the basics of branding and how it can help you market your podcast easier. But today, I want to talk about actually creating a brand board for your podcast. This will be the "go-to" resource for you every single time you decide to put out a piece of content for your podcast. Whether it's a post on your website, social media, a video soundbite, part of your show notes, or just a simple graphic you want to share within your community...using a brand ...
Nov 05, 2019•25 min•Season 1Ep. 98
Send Krystal a Text Message. I feel like I've done a total disservice to you. Here I was going over all of the latest and greatest Marketing concepts I can give you, yet we never discussed Podcast Branding. Today, I wanted to fix that. In today's episode, I'm covering some of the foundation principles of Branding. We're covering how we react to certain brands and why. (Which really translates to Starbucks being a beacon of hope for a tired mama!) We're also going over the when, where and how of ...
Oct 31, 2019•38 min•Season 1Ep. 97
Send Krystal a Text Message. What are you supposed to put on the logo for your podcast...AKA your podcast artwork? Do you need an image of yourself? How big does the text need to be? Do you need to include your name? What image should I use? I see tons of questions revolving around podcast logos and artwork and there are many opinions about the "Dos" & "Don'ts" you should follow. But today, I'm sharing with you my firsthand experience with creating logos as well as researching logos of podca...
Oct 29, 2019•36 min•Season 1Ep. 96
Send Krystal a Text Message. Do you read verbatim from a script or do you look at a loose outline when you record your podcast? This is a question that many new podcasters want to know. So, I wanted to set the record straight...I do both! And there isn't a "wrong way" to do this. I recommend you try both - reading a script and going off an outline - and then decide which way works best for you. It's funny because I've accepted the fact that scripts, outlines, show notes, and descriptions are a p...
Oct 24, 2019•28 min•Season 1Ep. 95
Send Krystal a Text Message. Have you ever met someone online and hoped that they're as nice in person as they seem on the internet? Well, I'm so excited to share with you that Melanie Dyann Howe is as much of a fireball in person as she appears online. She's the founder of the DIY Marketing School Podcast and one of my mentors. Since we were both recently at Amy Porterfield's Entrepreneur Experience Event in sunny San Diego, I wanted to take the opportunity to interview this powerhouse marketer...
Oct 22, 2019•17 min•Season 1Ep. 94
Send Krystal a Text Message. Now that you've come up with an awesome name for your podcast, let's create a Podcast Tagline that supports it! Today, we're talking about what exactly a podcast tagline is, where it goes within your episodes, and I'm giving you some examples of podcasts with amazing taglines that really support the overall message of their podcast. After you listen to this episode, you'll walk away knowing what it takes to create a tagline, how to find examples of other great taglin...
Oct 17, 2019•28 min•Season 1Ep. 93
Send Krystal a Text Message. How are you supposed to name your podcast? Do you throw your name in there? Do you put some witty spin on the topic? All great questions that I want to cover today. The title of your podcast is so important to convey to your audience (or potential audience) exactly what your podcast is about, who it's for, or what benefits someone will receive from listening. Don't let the overwhelm of "so many options" stop you in your tracks. You can come up with an amazing name fo...
Oct 15, 2019•26 min•Season 1Ep. 92
Send Krystal a Text Message. Episode 48, "How to Launch a Podcast" , continues to be the most downloaded episode on the podcast. Well, after the trailer episode. But I think that's because people hear my Texas accent and say, "Where is this chick from? I gotta know her story." So there's that. But obviously launching a podcast is a hot topic around here. Today, I wanted to take a deep dive into the Podcast Launch Plan and how to create one. When I sat down and originally created the content for ...
Oct 10, 2019•36 min•Season 1Ep. 91
Send Krystal a Text Message. I struggled for a long time to understand SEO. What is it? How does it work? Where does it fall in the grand scheme of things? It wasn't until I finally said, "I NEED to understand SEO if I'm going to have an online business," that I got serious about learning how to use SEO for podcasts. In this episode, we are talking about my personal journey with Search Engine Optimization (SEO) and how you can learn from the mistakes I've made along the way. Please DO NOT WAIT u...
Oct 08, 2019•33 min•Season 1Ep. 90
Send Krystal a Text Message. Podcast Descriptions are confusing. Which one goes in your hosting site? Which one do you use for each individual episode? And what the heck are show notes? So many questions, but you're in luck because today I'm breaking down the 2 different types of descriptions as well as explaining exactly what show notes are. No longer will you be left confused on what goes where, what you need to put in each place, and how to come up with the information you need for each descr...
Oct 03, 2019•29 min•Season 1Ep. 89
