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all within the one thing every business needs, a bank account. And with new bill pay and accounting integrations, you can pay bills faster, stay in control of company spend and speed up reconciliation. Apply in minutes at mercury.com. Mercury, the art of simplified finances. Episode 303303 is here. I co-covering parts of Colorado in 1903. Henry Ford founded the Ford Motor Company. True Story. I left my Adderall in my Ford Fiesta. I came back and it's a Ford
Focus. True Story. I was a brand strategy consultant and engaged by Ford Motor to help sell more cars. My idea. Add anal to every brand. Anal charger, anal challenger, anal expedition and anal fiesta. Welcome to the 300 third episode of the PropG Pot. 300 third. It feels like if I say that three times, some sort of poltergeist is going to show up and turn me into, I don't know. The 59 year old is angry to press and as erectile this function.
No way no poltergeist needed. Anyways, in today's episode, we speak with Jessica Tarlov, a co-host on the five Fox's weeknight news program to hear about Trump's conviction and what it means for American politics. You are going to say that you heard about Jess here if you don't watch Fox. On Fox, she's a bit of a superstar but I just love that her star is literally the shooting star and she's, I don't know, well, but I do know her and
she's just an impressive cool woman. Anyways, Jessica has become our go to Yoda for all things politics. I find that she kind of hits it up the middle. She's an unabashed Democrat but she comes from a background of consulting and data and oh my gosh, you want to see just her. I just love my favorite moment is when the five or four of the five say something just fucking ridiculous and she just punctures them in the middle of the forehead with a bunch
of data and they all sit there looking as if they've just been caught masturbating. I mean, they have the strangest looks on their face like who the fuck invited this smart Democrat to come in and make us look like idiots. Anyways, she's fantastic. What else is happening? The dog is back in London. I went to the UEFA finals. I saw Dortmund play Rayal Madrid by the way, and Bopay, not that you care about football. By the way, it's called football folks.
Three billion people can't be wrong. It's called football have hired and Bopay who is arguably the best, maybe the best player in the world right now. I'm probably against it for that. Football fans are very, very serious about their football. But Rayal Madrid did not need him. Bopay, they're going to be dominant now. Anyways, took my two sons and their friend Santee from Florida who came all the way over just for three days. You can do that when
you're literally no jet lag when you're 16. No jet lag. I go home up early in the morning, no problem. Time to go to sleep, no problem going to sleep. So little bit different, little bit different when you enter your six or seven decade. It's great to be back here. When I say great, it's just good. It's not great. It's sort of good. It's a beautiful day here for London. It's like almost hit 60 degrees for a moment. And I think I saw this round
orange thing in the side. Although I will say I do love London in June as the days go on forever. It's really nice. It's also nice to be back. See my kids, you know, nice to be home. Get back, get back in the swing of things. Anyways, let's move on to some news.
The Wall Street Journal reported that New York status proposing a bill that would prohibit social media companies from serving up algorithmically driven feeds to minors and prevent them from delivering notifications during the wee hours of the night without parental consent. Governor Kathy Hoke will use this measure is needed in order to make these
platforms less addictive and to address the grand crisis of teens and distress. According to the journal, upon and status industry leaders and trade groups have questions about the constitutionality of the proposal and believe media literacy would have a more immediate impact. What the fuck does that even mean? They're supposed to read about how terrible the social media platforms are. Like when we look back on this era of big tech, we're going to regret
the income inequality. We're going to regret the monopoly abuse. We're going to regret the weaponization of our elections. We're going to regret the deep fakes, the shallow fakes, but more than anything, more than anything, we're going to ask ourselves, how the fuck did we let this happen to our kids? My colleague at NYU Jonathan Hyde is in great work, basically demonstrating irrefutably that levels of self-harm, depression and suicide
have gone up, especially among girls, since social went on mobile. And as a parent and someone who you would think would be really mindful of this stuff, I got to be honest, we're failing. My kid struggles with device addiction is on social media too much and people say, well, just take it away or just get them off the social media platform said anyone who does not have kids, this is how they get their homework. This is how they
communicate with their friends. I would bet that at least one third, sometimes two thirds of all the anxiety in our house focuses on social media or devices. These things are a fucking cancer. And I also worry that a lot of my creativity, a lot of my risk taking came from the fact that I did not have this amazing casino movie theater, dope machine, crack pipe
in my pocket that I could just sit on the couch all day that I would call people. I would call friends that I did know well, or potential friends and say, hey, let's meet at the park or let where I would go. I used to go to the westward park and play in pickup games when I was 10 and 11 years old. That was an easy, it was kind of intimidating and the kids were all bigger than me. But I was so fucking bored. I had to get out of the house and this
is the problem. Kids aren't bored. Now they're just at home and they go down these rabbit holes. I've seen some of the shit that these kids say to each other. I mean, you want to talk about overprotecting offline and underprotecting online. Oh my God. Any parent out there, demand that you get passwords for your kids social media and go on there and see how these kids are talking to each other. It is pretty, pretty scary. I think that this is something that
is going to be fixed. I think parents are catching on to just how incredibly damaging this has been and that the mandatious fox who run these companies will pretend that they give a good god damn about your children. They don't. They pretend about their own wealth and their own ability to get their kids to the right schools. A lot of them, a lot of them, see above Steve Jobs, didn't allow the kids to be on devices because they know firsthand
just how incredibly damaging these things can be. Let's talk about what platforms are using. Percentage of US teens ages 13 to 17 who say they visit or use the following apps or sites. This is from Pew. Number one is YouTube with 71% of US teens 13 to 3 out of 14s are on YouTube every day. Think about that every day. And 54% over half, over half of 13 to 17 year olds say they are either almost constantly or several times a day on YouTube.
For TikTok, it is 49%. So almost half of American teenagers are on TikTok either almost constantly or several times a day. And we have the added bonus with a platform influenced by the CCP of knowing they're seeing the world through a frame that is being influenced by the Chinese Communist Party. What could go wrong? What could go wrong? And then Snapchat, which I would argue is the least mandatious of the mandatious fox. It's about 43%. Then we
go to Instagram at 35%. And this isn't the total number. This is the percentage of teens who say they're using it almost constantly or several times a day. And then Facebook, which I guess is turned into the new LEMO one only has a total of 19% or only about 10% are using it constantly or several times a day. This is the frame through which our kids are developing their brain. This is what is rewiring when your kid from 13 to 17 their brain
gets rewired. My kid is sort of the same person, but not really in terms of where he was at 12 and where he was now. Their brain gets rewired. The hormones kick in. The prefrontal cortex finally starts to grow. They start perceiving things, reacting to them. Their social capital shows up. And they start thinking about, well, maybe my parents don't know everything. Who do I find or what are the sources of information that influence who I am in my view of the
world? That is mostly I'd like to believe still their peer group. Interesting study across parents. We like to think that there were engineers of the sheep. We're not. We're herders. We're shepherds. We get to choose the field they graze on. We get to choose what food they get. We get to choose what direction they graze in. But the sheep comes to us. Right?
We're not engineers. Just ask yourself what the CCP wants. So we have this device or this platform or this media that is not only depressing our kids, but is giving them a fucked up view of the world. You don't think the zombie apocalypse of useful idiots on campus has something to do with the frame through which they perceive the world. Are you totally confused as to how they would even get there? Well, see above, tick and talk.
Moving on to a lesson on brand. The aforementioned Wall Street Journal who broke the news about New York social media legislation is going through a multi-million dollar rebranding campaign. It's just reported that the journal is introducing a new tagline. It's your business as it looks to attract a broader audience beyond the uberfinance centric people and see sweet executives. So it's sheep this rebranding. The journal is investing heavily in paid marketing. You'll
likely see their efforts on billboards and office buildings and social media. Okay. Does this make sense? Keep in mind, I'm biased or I should be biased. I have spent my entire professional career. That's not true. The first three quarters of my professional career based on the following algorithm from the end of World War II to essentially the introduction of Google, the way you printed money, the algorithm for creating shareholder value was the
following. Find a mediocre product. You can produce it the lowest cost at scale, a mediocre salty snack, sugary drink, car, tennis shoe, and then wrap it in these amazing brand codes of youth. American masculinity, European elegance, sacks never goes out of style. Paternal care, maternal love. Why? Why should you spend $3.30 on 30 cents worth of peanut butter paste? Because choosing moms, choose Jeff, you love your kids more. Why? And how do you
approve it? By branded toothpaste. And this was licensed to print money, sell a product with 80 or 90 points of margin. The can is the most expensive thing about Coca-Cola in terms of the actual product, but the real expense and the real genius is the brand code that
you are American and youthful. And you'd like to teach the world to sing in perfect harmony or you like Michael Jackson, if you drink Pepsi, what have you or just drink more coars light and you're going to be hot and on the beach playing volleyball with other hot people. By the way, that has not happened to me. I've consumed a great deal of beer in my life and modest volleyball player and just don't just don't look the same way on the court.
Anyways, this was the brand code. This was the algorithm for creating shareholder values. These incredibly efficient and cheap broadcast vehicles. You hire very talented people to show up wearing black, we're very attractive and you'd love to hang out with after hours to come up with these amazing stories. They tell these stories on these very efficient
mediums. They get huge scale, infuse this mediocre product that they can produce at scale, at at a low cost with these incredible brand associations and brand codes and then boom, stuff the channel with it, other people's channels that they spend the capital and they're going to retail and we print money. We're proctor and gamble, we're Chevy, we're like a rock, we're a unilever. I mean, these companies were AVNBEP, right? Oh my God, aren't those
frogs just ridiculously fucking cute. And then, and then Google came along and we no longer needed to defer to the short hand that is brand. That's what brand is. I don't have time to do diligence on every hotel. So I will defer to the Mandarin Oriental in the four seasons why because usually when I travel someone else is always paying and it's always an eight. But now, I no longer need the short hand of brand. I no longer need advertising. What can I do? I'm
going my social graph. I can go on trip advisor. I can go on Google and go to AI. And what I find out is that when I'm in London, I want to stay at the children's firehouse why because I am that douchebag that likes to hang out with people who are much younger and much hotter than him. And I'm willing to put up with a substandard room, which they are in their choppy to stay in
Andrew Bellas hotel. He's got the algorithm down under investing the actual hotel room over investing the public spaces, create the illusion of scarcity and cool and people will pay 800 pounds such that they have access to this really cool room. This is the conversion of the brand age to the innovation age to the social age for your social graph and these new digital mechanisms of
getting you to exactly the right product. Think about the waste of any broadcast commercial. What percentage of people watching Rachel Matau tonight really have opioid induced constipation? Well, not a lot. Hopefully not a lot. Jesus Christ, I hope not a lot. Anyway, this is the problem. Whereas if I have opioid induced constipation, I type it into Google or AI and I get exact information. It's one to one. It's pull versus push. So the brand era is over. Let's bring this
back to the Wall Street Journal. Scott, I don't think this is a great idea. I think maybe a little bit of it to announce the rebranding. I would try and get free or earn media, but how do you know? How do you know you are a company that is not going to add 10, 50 or 100 billion dollars in market capitalization over the next 12 months? Easy. You advertise. That's it. Professor Brand strategy NY Stern founder of profit brand strategy. I have made my living preaching about
the power of brand. It outs you now in this era is not getting it branding in the traditional sense. And that is trying to fill an empty vessel of a mediocre product of these brand associations. The sun has passed mid day on that. Don Draper has been drawn and quartered. We are in an innovation age now. Where it's about the product. It's mostly about supply chain in my view. And I'll come back to that at a later date. But to think that rebranding something is going
to reignite the structural decline being felt by newspapers and content companies. Boss, you're watching too much TV. We'll be right back for our conversation with Jessica Tarlov. Support for Prof. G comes from Adlessian. Adlessian software including Gira, Confluence, and Trello help power the collaboration for teams to accomplish what would otherwise be impossible
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I'll build into a single platform you can use right now. That's why the world works with ServiceNow. Visit serviceNow.com slash AI for people to learn more. Welcome back. Here's our conversation with Jessica Tarlov, a co-host on the five Fox's weeknight news program. Just sort of this podcast, find you. At home in New York City and the middle of my maternity leave. I'm thrilled to talk to you and adult about something. maternity leave.
Oh my gosh. How long is that? I am entitled to 16 weeks paid maternity leave. Good for you. That's a whole lot of talk. Yes, it is. I would love to do a child care conversation for sure. By the way, does your husband get paternity leave? He does. They don't have a formal policy. It's just kind of like a take what you need situation. I still because he works in finance, I still think that they are a little uneasy with taking a lot of time. But people seem to be
splitting it up. They take a bit at the beginning and then when they really want to be off in August, they're like, oh, I'm maternity leave. It's kind of a mix back. Did you take time with yours? So just seeing now, I've always had my own businesses. But that take as much as you need is a trick. I used to do the same thing. I used to tell people, people say what's your vacation policy? I'm like, you need a vacation, take a vacation. People in a high achiever firm all feel this
implicit pressure to take no time. So I found it was the perfect model to make sure that no one took any time. How's that from being a terrible boss? I mean, it's honestly how you keep up. But again, it's a whole other story. But I live, I think you know, yeah, we've talked about it. When I lived in London, I did an internship for someone who was doing a maternity cover, which can be up to a year over there. And then the woman came back. They didn't want to get rid of the guy who
had subbed in and had done such a fantastic job. And in the end, the woman ended up getting pushed out a couple of years later because there really wasn't a role for her left. But they legally couldn't let her come, not come back after a year off. And it turned into this whole mess of a thing. So they're big politics with it to say the least kids ruined kids ruined everything. All right, let's get to the serious stuff here. So 34 felon accounts. What do you make of this historic verdict?
Well, it seems like it was the correct verdict. And everyone has really been parsing the difference between the jury, what the jury did and whether this was politically motivated or if this was the right thing to bring the case. It seems like the jury did a fantastic job. They evaluated the evidence. They won. They made a timely decision. I was following really closely, at least on social media. All the questions that they were asking all of the legal commentators kept saying,
those are the right questions to be asking, paid great attention, et cetera. And Todd Blanche, Donald Trump's lawyer, did a bunch of interviews and he said, you know, we expected that this could happen. We made all of our decisions together about how to present our case. We obviously approved the jurors and the alternates. And this is the way that it goes sometimes. We'll see how the appeal process goes. The other side of the coin, which is, should Alvin Bragg have brought this case,
and I was listening to your latest episode of Pivot before we got on. So I know that you had Ellie Hone and gone. Well, obviously, as a bit of a counter opinion to a lot of Democrats who are seething about even mentioning the fact that this was a case that perhaps should not have been brought and that bringing it up to a federal charge with the campaign finance fraud, essentially, was not the right way to go is the other side of the coin. And that's where I think the really
interesting stuff is. Well, let's put forward that thesis. My fear is that this is going to help the president get elected. That this, that the majority of the voting public will see this as basically about sex. And that if they figured out a way to elevate an attempt to cover up sex or
hush money to a felony, that they're going to need more courts. That there are a lot of people who pay off Mr. Sizz or end up doing things that are illegal under the context of trying to keep affairs discreet or quiet and that this is selective prosecution and that this will be further play into the whole narrative of the deep state is coming after me. Rally his base. My understanding is he raised a record amount of money or a lot of money post-severting. Distinct of the merits of
when you bring a case or don't, just strategically if you don't want Trump to be president. Do you think this helps or hurts us? I think it's going to take a few weeks to a month to understand that and the polling is really fuzzy at this moment and some people are just ingesting the information. Some people aren't even paid attention to it yet and the Biden campaign is still figuring out how they want to approach this. Like how often do you want to call them Donald Trump and how often
do you want to call them convicted felon Donald Trump. And that's something that the communications people are struggling with as we speak. But I actually am less pessimistic about it than you are. And the reason for that is that I only care about a small subset of voters. The basis of the parties don't matter to me at this point and I know that Biden's polling has been soft or softer with African Americans and Latino voters and some young voters but that happened in 2020 as well
and people came home. So I'm putting that to the side now and thinking okay who is my focus? Moderate Republicans and independent voters. And there have been a few surveys taken since the verdict and we'll get more and more but ABC Ipsos was out there in the field and they got that 52% of independence say that he should withdraw from the race and 16% of Republicans. 16% might seem like a low number but there's your swung election right those are your swing states
potentially. Morning console got basically a mirror image of that result. CBS also something similar.
So if you think about how many people are actually up for grabs how few we have to persuade that this matters and that this isn't just a one off that he lied about this but that he is a chronic liar and that has been a threat through the E. Jean Carol case the civil fraud case and if we ever get to the marquee cases which obviously I would have preferred if we were talking about the nuclear secrets that are hanging out in the toilet at Mar-a-Lago or January 6th before
we were talking about the hush money case. I think that you can persuade a lot of people with that to just say you know what maybe I was thinking about giving him another shot but the guy is
such an fn liar. You work with I mean you work with a conservative network or what is what is the vibe when you talk to people off off camera are they are they do they generally believe this is another example of the deep state going after you know as a function of Trump's range in syndrome or they this is bad for us what's the vibe off mic or off camera among conservatives.
I think that they actually feel both of those things and that we're always trying to put people into one box and it's actually a lot more complex than that so yes the deep state is real and they'll go back and try to relitigate quote rush a gate with me and then I'll get all hot and bothered again
about Hillary Clinton and they'll be like actually I don't want to talk to you about this anymore and then they also understand the fact that this does not help their case and you can tell that Republicans know that it's a bad thing from the type of panic and the way that they're speaking
about him being a convicted felon a they want to raise a ton of money which they did I mean we'll see what the actual figures are but they're reporting a hundred and forty one million dollars which is astronomical they will not say what it will be used for which I'm always paying attention to so
okay you've got all this money now are you going to open a field office and then they're like actually maybe we'll just pay Donald Trump's legal fees so that somewhere the Democrats still have a huge advantage but they know that this isn't helpful no one ever wants to be indicted no one ever wants
to be convicted and something that I don't think folks are paying as much attention to as they should be every day that Donald Trump is out there just grievances you know wall to wall I'm a political prisoner whatever else he's talking about he's not talking about the issues and the issues
are the ones that are going to sway that little group of people though we're talking about the independence and the Republicans who have decided either he is this guy and we don't care or he is this guy and I'd like to hear something a plan for the economy a plan for the border and so I
think that that does lead to an advantage for the Democrats and disappointment for my wonderful colleagues who I look forward to rejoining in Milwaukee in July which is a crazy first week back that's going to be really interesting the convention right it's going to be I'm actually a little
scared you know the I live right by the courthouse in Manhattan and it was remarkably low key I saw a few and the one called them like parades but you know a bunch of Trump cars that had blue lives matter flags
and now the upside down American flag because Samuel Lido is some sort of hero for a quote not standing up to his wife who did that all by herself or whatever well when Trump was coming in and out they drive with him but going to the convention four days after the sentencing I I think you could get
a little wild I'm not saying January six levels but you know you have to be ready for anything to happen especially if he's given jail time but that's so it's just a manic total evidence I'm curious if you picked up on the same thing I find one of the most encouraging things or a signal and granted I'm looking for signals that this is this is going to help get Biden real elected but when I was living in Florida and Delray Beach and right after the election there was a parade for a stop
to steal parade and Delray is actually kind of purplish slash blue but there is you go three miles inland and it's it's deep red I could not get over the number of people in the passion around the stop to steal and they had a desk set up information and you know just for fun I walked over and
had them explain and these were people who are deeply committed and believed that the election had been stolen I thought I'm just so out of touch with America and the passion they felt the number of people the when the case when the verdict came down I was encouraged at how what I'll
call little agita grievance or rage among the general populace was I see it is there is rage fatigue that people are starting to think you know what I'm still going to vote for him but I'm not going to I'm not going to storm the Capitol do you do you sense the same thing I mean that's
the hope but we're also far out from the election I think the vibe in October is going to be a lot more heightened on on both sides of this I was surprised that there weren't more lefty is showing up at the courthouse to troll him right or standing outside of Trump tower and the new
Tiffany's which is gorgeous and and trying to do it that way so I think that we're just a bit too far out for it but I think it will be less because people probably have learned a lesson or two from the number of January 6thers who have gotten pretty serious sentences and the number of people who
have been very forthcoming with their transition out of being a Trump supporter and talking about how they were manipulated how they were brainwashed how they fed them a bunch of lies and my hope is that Democrats will be able to connect what he's saying about this Alvin Bratt case to the
supposition that Donald Trump lies to you at every single turn foxes doing some really cool new polling work they have a new issues tracker and they also have this deal breaker question which I think is so awesome like what are the deal breaker issues for you number one was abortion I think
Democrats need to get back to talking about preserving female reproductive rights that that's something that's always going to win for them but on the issues tracker Biden has a 15 point advantage on honesty and trustworthiness and I don't think they're leaning into it enough
so before you became kind of a household name you were a consultant around messaging so I want you to do sort of kind of armchair consulting where the Republican party what is our messaging around this issue moving forward I think that you've really got to split it up and you got to
pick your best voices that are going to be out there kind of parroting what Donald Trump wants to hear so it seems like JD Vance Marco Rubio are taking the mantle for that they're both high up in the VP search I think JD Vance is probably ahead of Rubio in that and let them you know people
who are respected as being intelligent folks talk about it and the rest of the party really is got to get back to talking about the issues I saw how Larry Hogan was totally maligned for saying something pretty normal like just respect the jury decision he didn't even say what he thought
about Donald Trump even though we all know what it is that he thinks and people like Kevin McCarthy who has found some courage since he has been out of office was on Fox talking about it and said you know what are we doing going after Larry Hogan that might be our chance to actually win a Senate
majority and whatever Donald Trump wants to talk about it doesn't change the fact that there is an election where people are going to turn up and they're going to vote on the economy you know crime and policing abortion for sure and if the only message coming out of the Republican Party is
Donald Trump is a victim whenever one can see that that's not really what a victim looks like it's not going to go well what now do Democrats what do you think the messaging do you think they play up president Biden's positives as you reference or do you think they get they go on offense
and start calling this guy a felon I mean the risk is it makes president Biden look less presidential less bipartisan less statesmen like it lowers the contrast between him and Trump because we know what Trump will do do you do you go on offense or do you try and maintain a statesman
like demeanor well I think this is where you can separate Biden from his surrogates and he has some fantastic surrogates who need to be out there more I mean John Fetterman has become the darling right of the party he went from vegetable to can we get this guy to come to my rally and Republican
saying to me I had a very funny off air conversation with a colleague who's like I like John Fetterman now what is that and I was like yeah you know maybe you shouldn't have been so shitty about him he's actually kind of always been that way you just didn't ask him about Israel so yeah well he's
but that isn't that he threads the needle right totally throws a bone to the Republicans by saying I'm unapologetically pro Israel but this guy's a crook yeah and he doesn't think about it that way that's something about John Fetterman is he doesn't have the vibe of anyone who is calculating
what they're saying and you can say that you can look at his outfit right no one picked that out right no one said this is coordinated and he just speaks from the heart and I think that that's something that's really resonating with folks and you see it with Gretchen Whitmer as well Josh
Shapiro Westmore is becoming a superstar this way so I think that those folks can be out there threading the needle and Biden has dabbled in the in the convicted felon jargon a little but in general I want to see more of the interviews like he's on the cover of time that came out this
morning I want to see more of that him talking about the policy issues what he's actually done in the Middle East he's pretty critical of Netanyahu actually which is something that I think will not only appease the left side of the party but a lot of the people like me were pretty moderate in the
middle you know want Israel to do everything that they possibly can to get the hostages back and to bring peace but to recognize the Netanyahu is a bad actor and all of that so I think Biden you know stays a statesman but he unleashes the beast underneath that and make sure that every one
of those gettable voters knows what the alternative is and that they also are aware of the fact that if they sit it out if they were a Nikki Haley voter or Chris Christie voter that that is another vote for Tronk he brought up a key word and something I'm thinking about a lot surrogates and I'm
disappointed that he hasn't weaponized more surrogates I don't see Mayor Pete out there I don't see John Fetterman wasn't planned I don't I don't think they're coordinating and it strikes me that there are fifty or a hundred incredible surrogates that could be out there you know governor Newsom
is really good on his feet I would argue that he might be a better candidate than an actual politician but it strikes me why have they not you know put these people in so to speak you know put me in coach why have they not weaponize them and also one thing I'm disappointed is it typically the
person that goes on the attack is the vice president and why why has that is it is it because they don't see her is effective is it because she is in fact ineffective and also what where's the weaponization and the surrogate strategy here yeah so we are still early in campaign mode and I
think that the fact that they moved up the debates put some further on their heels right like you've got to go faster if you've decided that you want to have a debate June 27th so we've got to see that Kamala Harris is it's been tough right and we talked about the last time
that you had me on you know she has not panned out as the superstar that a lot of Democrats hope that she would be I was personally not a tremendous Kamala fan in the primary and I think it said something that she dropped out before Iowa right she didn't even get the opportunity to have a
vote cast for her and the Democratic base was sending a signal that she wasn't what they thought she was or what they had hoped that she was going to be so I think there's a little bit of anxiety about that and I think that also she is to give her credit doing well talking to younger bases she's
doing a huge amount of college tours for instance and we know that the turnout in these college tones especially in conservative states you know you're about a conservative state and then suddenly there was this boom turnout for referendum on women's reproductive rights and it's like oh is
there a big college town in there so she's doing that and also I think that she is the best representative of the administration unsurprisingly to talk about women's health and she's been doing that really well so that that's really been her focus but I think that she has to get in on this
especially with her law enforcement background she was the top cop right in California and I think you know if we want to get away from to fund the police which I wish had never happened and move more towards where the party of law and order and we can make that claim now right they
don't respect any judicial decisions at this point they think the Supreme Court is on tap for them you know Mike Johnson out there saying like you know I think they'll step in I called my buddies over there and they'll do something that she has a real role to play
the surrogate strategy it'll be rolled out as the campaign gets going but I would love to see it more and I'm hugely enthusiastic about Democrats showing up especially in conservative media so that's where the persuadable voters are they're not watching MSNBC they're not watching CNN
so they're tuning into Fox and when Peter Mayor Pete comes on I still can't call him secretary Pete it just feels unnatural when he comes on he does great um yeah he does great so I'm with you on that same with governor Newsom right it's interesting that you said that though he's so charming
yeah he's very likable he's very likable um I remember 25 years ago I was in San Francisco and I was thinking I filled out the paperwork to run for supervisor and I brought my friend and we met then I think supervisor Newsom and we talked for about two minutes and then he walked away and then
me my friend looked at each other and I'm like I have no chance if that's the competition there's just my career is over before it started you meet that guy and you're like I'm not even sure what he's saying I just know I want him to be I want a vote for him or give him money what do you
what do you make of you just said something very interesting that you think there's more that there's more influence will or moderate or more swingable voters watching Fox I can see I agree the NMSNBC but you think that more moderates watch Fox and CNN yeah well the Nielsen data actually
bears it out um so we have more Democrats and more independence um who are by nature they're persuadables right because they're not going with one way or the other I tend to think a social issue usually pushes you into one bucket and now it's abortion um but yeah the numbers bear that
out and also like CNN's ratings and I love a lot of the people at CNN and I think there's a lot of really good commentary but they just don't get many viewers technically so the percentage is of persuadables has to be even less and obviously they're going through you know a bit of an identity
crisis and I think they have some amazing people who are now anchoring big shows like the Caitlin Collins is of the world and Abby fill up um but they're searching for their base and Fox has a conservative base but we also have this persuadable base um and they're the people most apt to reach
out to me right it will say you know I may lean towards Jesse Waters's perspective or Greg Gutfeld's perspective these people on the five with me um but I really appreciate your fact base commentary or that you always come to represent the democratic side in a reasonable way and
that's the key to all of this just be reasonable in it don't be unhinged and right now the Republicans look unhinged so before we let for your catch a loose here just handicap or give us your best guess or prediction on what you think uh going back to Trump happens with sentencing so I'm not a
lawyer um and it's a tough one I've tried to ingest as much information about this as possible uh I do come down on the side of that there will be a recommendation for jail time but I was listening to Pripa Harris podcast and he had a really interesting suggestion for Alvin Bragg which was to show
the judge how this particular crime had been sentenced the last five years for instance say these are the sentences that have been given out before and then to put it more in judge Mershans court um then to make the straight recommendation um but I do you know I don't expect any serving of time
if he's if he sentenced to jail and he's elected and then certainly it would be after the election they're not going to stop him from running his campaign um but I think it's over 50% uh likelihood and a lot of people who you know work in the system and know the players in this really well think
that that is the expectation which is absolutely unbelievable I thought if anything the Fulton County case was going to be the jail case um that we would be hearing about but we're not even going to see that this year uh it's our well it feels as if Trump is daring the judge to send
some to prison and I found that it's not typically a good strategy for convicted felons no it's not um and I don't think that he's going to like the result of it I mean it's a famous he's famous germaphob uh prison is not nice even if you get the uh the best treatment if you
even if you're a danbury playing tennis uh you know a couple times a day so I think that he needs to be really careful about what he wishes for and what he thinks is going to become an electoral advantage they clearly think that there's you know some possibility that he's going to be you
know like a civil rights leader in all of this and we could spend hours discussing how offensive it is that he thinks that black people are going to like him more now that this has happened uh to him by you know be careful what you wish for because the other side of it isn't just like a
united home alone eating pizza it's being in jail Jessica Tarlov is a co-host on the five foxes weeknight news program she also offers political analysis across the fox news channel and fox business networks programming Jessica is also the vice president of research and consumer insight
for bustle digital group she joins us from her home in New York where she is enjoying her maternity leave and has just welcomed a new seven week old girl congratulations on everything yes thank you so much and thanks for having me we'll be right back
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I'll do a quick copy of this. I went to my first wedding in a long time a few years ago. I remember I was I'm now at the point where my friends kids are getting married and it took me back to this time when it was in my late 20s or really 30s and you just felt like you were going you know
summer was like six weddings and I had the privilege to give a bunch of toast at a bunch of different weddings and it revisited that toast and I think it holds the test of time and this is the advice I would give to the groom and that is there are three keys to a successful relationship. The first is never let your spouse be hungry or cold and everyone would laugh at that and say okay
that's funny but I actually think that's true. I do believe that there's a difference between the gender and for some reason every woman I have ever hung out with is impossibly cold all of the time and that the majority of really big fights when I look back on it the individual
was either very cold or very hungry so I literally used to have in my tronka pashmina and protein bars and invest in dual climate technology never let someone you care about be hungry or cold to express physical and sexual desire is often as possible and I know that sounds very
base but I think the thing that distinguishes you from a friend is sex sex as I choose you and I think it is wonderful to be in a relationship with someone and I encourage people especially as they you know some of that quote unquote lust wanes to every time you have physical desire every
time you feel romantic every time you want to express affection which oftentimes I think it's more important than sex that you do it and that you have an inclination especially as a dude I think affection maybe doesn't come as easily to us to grab their hand to express desire like I
I just don't think there's let me get a more trouble I think women want to be wanted I think we all want to be wanted physically I think it makes us feel good you know make that person know that you choose them you choose them physically and that you want them and then finally the third thing
put away the score card and this is the most important thing I have learned in any key relationship and that is your natural inclination will be to register the contribution and the reward you're getting from your partner your colleague your spouse your boyfriend you know whatever might be
your coworker your co-investor and here's the problem oftentimes you will inflate your contribution and overlook or not notice their contributions or minimize theirs and if you were stupid like me you would inject anger and disappointment into the relationship based on the fact
that you didn't think they were living up to their end of the bargain I'm not suggesting you let people walk all over you on a regular basis I shed people I shed friends if if I'm not getting something from a relationship or someone I feel especially professionally has not treated me well
I don't get angry I just cut them out of my life but for the most part what I do in the majority of my relationships is I ask myself the following thing what kind of Sunday I want to be I used to dwell on the fact that my father wasn't very involved in my life growing up in my
mom and dad got divorced and he immediately moved to Ohio and I think deep down I've always held him responsible for that and I've always been kind of angry at him and have questioned the extent to which I should be involved in his life now and then I put that bullshit score card
aside and I said okay what kind of Sunday I want to be and this is a reality I want to be a loving and generous son that's it that's where it stops that's the only question and so I try to be that I am a loving generous son am I there for him as much as I was there for my mom who woke me up or
who every morning with a soft voice or stayed up all night telling me math problems because I was so anxious because I had these these radically scary nose bleeds for some reason in my teen years no I did make more of an effort with my mom but but I am a loving and generous son because I put the
score card away decide what kind of partner you want to be decide what kind of spouse you want to be decide what kind of girlfriend you want to be and just be that person put away the score card never let anyone be cold or hungry express physical desire I want and I choose you and put away
the score card this episode was produced by Caroline Shagrin Jennifer Sanchez is our associate producer and Jew Burrows is our technical director thank you for listening to the Prof. G. Pod from the Vox Media Podcast Network we will catch you on Saturday for no mercy no malice as Rabbi George Han and please follow our Prof. G. Markets pod wherever you get your pods for new episodes every Monday and Thursday by the way our Prof. G. Markets pod is already the number one pod in business in America