Do you immediately start thinking about a new product every time you want more sales? In this episode, I share where I would look first if I needed to make an extra $10,000 in my product business without creating anything new. I break down the 7 places where product-based business owners commonly leave money on the table and explain why growth is often about activating what's already working instead of constantly chasing the next thing. Tune in to learn how to generate more revenue by making the...
Jun 18, 2026•12 min•Ep. 760
Are you still relying on Google and social media to help customers find your products? In this episode, I’m joined by Gloria Chou to talk about how AI is transforming product discovery and why traditional marketing strategies are becoming less effective. Gloria shares why trust signals, media mentions, and strategic PR are becoming some of the most powerful tools for helping brands get found online. We also dive into ways product-based business owners can use AI tools to uncover trends, identify...
Jun 11, 2026•32 min•Ep. 759
Do you have products in your business that are creating more work than growth? In this episode, I share why one of the smartest ways to scale your product business isn’t adding more products… it’s knowing what to let go of. I break down the 3 categories of products that may be holding your business back, how to identify them using both data and strategy, and why letting go of the wrong products can create more clarity, stronger sales, and a more profitable business. Tune in to learn how to build...
Jun 04, 2026•26 min•Ep. 758
What if your business feels heavy not because you need to do more, but because you’re still carrying too much? In this episode, I talk about the cost of being overly involved in every part of your product business and why constantly being needed can become the thing limiting your growth. I share the mindset shifts, leadership changes, and operational decisions that will help you step out of daily operational overwhelm and build a more profitable business with less dependence on you. Tune in to l...
May 28, 2026•28 min•Ep. 757
Are you making more sales but feel more stressed and less free? Let’s fix what scaling (gone wrong) is costing you. In this episode, I talk about one of the biggest misconceptions product-based business owners have: believing that more revenue automatically creates a healthier business. I share the operational and financial issues that keep entrepreneurs feeling constantly stressed, even at higher revenue levels, and how to start identifying what’s weighing your business down. Tune in to learn h...
May 21, 2026•23 min•Ep. 756
What actually makes a retailer want to carry your product? In this episode, I sit down with Rebecca Gale, founder of Gale Studio, to talk about what it really takes to build a wholesale-ready brand that customers and buyers genuinely connect with, and why wholesale is about far more than simply getting products into stores. Rebecca shares how her experience working with luxury brands like David Yurman, Patek Philippe, and Piaget shaped the way she approaches branding, customer experience, storyt...
May 14, 2026•1 hr 9 min•Ep. 755
Are you constantly playing catch-up in your business instead of feeling in control? If you’re making inventory decisions based on what’s running low or what just sold, it’s not a time problem, but a planning problem. In this episode, I break down why your business feels reactive and how that’s costing you growth, profit, and peace of mind. I share how to shift from last-minute decisions into proactive, backwards planning, how to create a clear production timeline, and why your calendar should gu...
May 07, 2026•19 min•Ep. 754
What happens when your "garage-born" creative outlet becomes an 8-figure empire, and then life suddenly asks you to slow down? In this episode, I’m joined by Ann Williams, founder of Yearly Co. and a long-time Product Boss success story. We talk about the radical shifts required to step out of the "maker" role, the power of saying no to the wrong opportunities, and what it truly looks like to build a business that supports your life instead of consuming it. Ann also shares how her breast cancer ...
Apr 30, 2026•1 hr 10 min•Ep. 753
What if the very thing you’re praised for is the thing holding you back? In this episode, I talk about the cost of being “the strong one” the one everyone relies on, the one who handles everything, the one who never asks for help. While it might look admirable on the outside, constantly carrying it all drains your health, your energy, your relationships, and even your ability to grow your business. Tune in to learn how this pattern shows up in your life and business, and how to start receiving s...
Apr 23, 2026•27 min•Ep. 752
Thinking about adding more products to fix slow sales? In this episode, I break down the SKU problem that no one talks about as you grow a product-based business. Did you know more products can drain your margins, dilute your marketing, and create operational chaos? Here’s how to recognize when your product line is actually working against you and how to fix the problem before it costs you. Tune in to learn how to stop managing mess and start focusing on the hero products that drive clarity and ...
Apr 16, 2026•15 min•Ep. 751
Thinking about quitting your job, but scared it won’t work? In this episode, I sit down with Caroline Gilman, founder of Atlantic Blue Canvas, who grew her product-based business to $2 million in revenue while still working full-time as a CPA. We talk about the mindset of letting go of control, trusting others, and learning how to “fire yourself” from the things holding your business back. Caroline shares what made her leave corporate, the identity shift that had to happen first, and why hitting...
Apr 09, 2026•1 hr 6 min•Ep. 750
Thinking about launching something new to fix slow sales? In this episode, I break down one of the most common patterns I see with product-based business owners when things feel slow, heavy, or inconsistent. It feels productive, but more often than not, it’s creating more complexity, more pressure, and more cash tied up in the wrong places. I talk about what’s really happening when you hit this stage of growth and why your next revenue leap likely won’t come from adding more products. Tune in to...
Apr 02, 2026•33 min•Ep. 749
What if your business isn’t the problem, but a reflection of what’s happening inside you? In this special episode, I’m sharing an interview I did on Tina Tower’s Her Empire Builder podcast where we talk about what happens when what used to work stops working, why more effort isn’t the answer, and how your business starts reflecting your beliefs, your fears, and your level of self-trust. I open up about navigating grief, buying out my co-founder, rebuilding my identity as a solo CEO, and learning...
Mar 26, 2026•51 min•Ep. 748
How do you build a product brand that actually stands out in a crowded market? In this episode, I sit down with Alannah Connealy, founder of Raena Health, to talk about how to build a hormone-focused product company designed specifically for women navigating hormone changes, the realities of building a physical product business, and why being known for one thing can make your brand stronger. Alannah shares what it really takes to create products people trust and want to buy, why content marketin...
Mar 19, 2026•20 min•Ep. 747
What if the biggest limitation in your business is not your strategy but your beliefs? In this episode, I’m sharing a realization that changed the way I think about growth. After more than 20 years helping entrepreneurs scale their businesses, I’ve seen something over and over again. Strategy matters, but it is rarely the thing that unlocks the next level. I talk about how your business can act like a mirror reflecting your mindset, the fears that keep entrepreneurs stuck between failure and suc...
Mar 12, 2026•13 min•Ep. 746
Are you making sales but still not feeling profitable? In this episode, I'm sharing the pricing foundation I teach inside The Product Boss that protects your profit, prepares you for wholesale, and helps you stop underpaying yourself while working nonstop. I break down what belongs in your cost of goods, how to calculate wholesale and retail pricing correctly, and what to do when the numbers feel higher than you expected. Get ready to stop guessing your prices and start building a sustainable an...
Mar 05, 2026•31 min•Ep. 745
What does it really take to turn a product idea into something you can actually buy on store shelves? In this episode, I sit down with Ethan Haber, Founder and CEO of Happy Habitats, who took an overlooked niche idea and built it into an award-winning small pet brand now sold across major retailers in North America. We talk about what persistence actually looks like behind the scenes, how to validate an idea before manufacturing, and why belief in possibility often matters more than resources. G...
Feb 26, 2026•37 min•Ep. 744
Is your handmade business making sales, but you’ve hit a ceiling? Good news, I’m about to share how to break through! In this episode, we’ll dissect the moment every product-based business owner hits when demand outgrows your personal capacity and you become the bottleneck. I call it the Breaking Point, and it’s exactly where scaling either happens… or stalls. I’ll show you how to redefine what “handmade” means as you grow, identify what’s keeping your business stuck, and make the shifts needed ...
Feb 19, 2026•49 min•Ep. 743
Have you ever had the thought, “If I change what’s working, I’ll lose everything?” I coached a six-figure product business owner who was afraid that growing her online sales would tank her in-person show revenue. In this episode, I share the exact framework I use with my clients when scarcity shows up disguised as responsibility. I break down the “Then What?” ladder so you can uncover the real fear underneath your pivot. Get ready to trust yourself enough to take the next step. In This Episode, ...
Feb 12, 2026•42 min•Ep. 742
Is there a “right way” to handle grief? After losing both of my parents in one year, I learned something that surprised me: grief doesn’t happen when it’s convenient, and strength doesn’t always look like pushing harder. In this episode, I talk about grief, leadership, and what it really looks like to keep showing up in your product business when life is not cooperating. I also break down 4 simple but powerful moves that have helped me navigate grief, hard seasons, burnout, illness, caretaking, ...
Feb 05, 2026•34 min•Ep. 741
Do you really need social media to grow a product business? I told a client to stop using social media as their growth plan. Not in a dramatic “delete everything” way, but as a strategic decision rooted in alignment, clarity, and real sales. I’m breaking down why social media is a tool, not a strategy. I talk about how one artist's brand went from scattered creation to a focused, profitable plan by choosing the right product, the right customer, and the right distribution path without chasing an...
Jan 29, 2026•38 min•Ep. 740
Most product business owners stay stuck because they’re working on everything instead of what actually moves them forward. In this episode, I break down the core framework behind every success story inside The Product Boss community. I share how to diagnose whether you need to focus, fix, or multiply right now and what each stage actually looks like in business and life. This works whether you sell on Etsy, Shopify, Amazon, at markets, wholesale, or across multiple channels. Tune in to know what...
Jan 22, 2026•23 min•Ep. 739
When sales feel random, inconsistent, or out of your control, it’s not because you need a new strategy. It’s because you need new standards. In this episode, I’m showing you how to stop using revenue goals as a measuring stick for your worth and start using weekly standards as your CEO leadership system , so consistent sales become something you create on purpose. Whether you sell physical products on Shopify , Etsy , Amazon , at in-person markets , through wholesale to retailers , or on your ow...
Jan 15, 2026•39 min•Ep. 738
Are your sales inconsistent? It might be tempting to create a new product, new sales channel, or a new marketing strategy. In this episode, I’m sharing what’s actually stalling your revenue. Whether you’re overwhelmed by too many SKUs, posting on Instagram without asking for the sale, avoiding your numbers (cost of goods, profit margins, pricing), or staying stuck in a maker or side hustle mindset, this episode will help you pinpoint what’s actually blocking consistent sales. I’ll walk you throu...
Jan 08, 2026•46 min•Ep. 737
If your customers are confused, you’re leaving sales on the table. This episode will help you turn confused browsers into confident buyers. I’m sharing a coaching call with Caprice Ericson of Shop Pajama Mama, where I break down how to make it instantly obvious what you sell. We cover simple merchandising shifts that help customers see the value fast and say yes without needing a long explanation. You’ll also learn how to set up your booth or display like a curated boutique, use visual cues that...
Jan 01, 2026•21 min•Ep. 736
Doing all the things and still not getting found? These simple shifts will be a game changer in your business. In today’s episode, I coach Jill Barnum, founder of The Clover Exchange, to grow visibility (and an unforgettable brand) that converts into sales. We unpack how to get more eyes on your brand, create shareable content that actually drives discovery, and show up with the confidence your goals require when the visibility increases. This episode will help you stop overcomplicating your mar...
Dec 25, 2025•39 min•Ep. 735
January might be known as a slow sales month, but it doesn’t have to be. In this episode, I share our 4-step system for consistent, profitable sales in January without launching anything new. We’ll uncover common mistakes that slow down sales, how to use your sales data to double down on what already works, and I break down how to reposition your bestsellers for the New Year. Making record sales in January doesn’t take reinventing your entire business, this is your plan on what to refine and dou...
Dec 18, 2025•34 min•Ep. 734
Before you make a single new goal for 2026, your business is already showing you what will work, and that’s in your numbers. In this episode, I break down the 3 most important metrics every product boss must track after Q4 to stop guessing and start growing with clarity. I talk about bestsellers, average order value, your sales engine, and how these 3 numbers become your roadmap for a stronger January and a more profitable year ahead. Get ready to step into 2026 as the CEO of your product busine...
Dec 11, 2025•38 min•Ep. 733
Are you working nonstop in your product-based business but still not seeing the results in your bank account? Let me tell you the good news, hustling harder is NOT the answer. In this episode, I break down how to build a simple weekly rhythm that actually supports your revenue goals and your real life. I walk you through a coaching session with a burned-out student who was doing “all the things,” and show you exactly how we reset her quarter with clear revenue targets, lifestyle goals, and a rea...
Dec 04, 2025•24 min•Ep. 732
You’re making sales, but your bank account says otherwise. In this episode, I talk about why revenue feels like a lie when profit is missing, and the strategies you can use this quarter to get money back in your bank. I share a story of one of my students who has a million dollar business that was barely paying her, and the exact steps she took to turn it around. I also break down how to spot money leaks, what belongs in your true cost of goods, and how to separate your value as a CEO from the l...
Nov 27, 2025•31 min•Ep. 731
