41. Crafting Compelling Copy for Psychologists with Linda Melone
Episode description
As a psychologist, you learnt how to write a report for an assessment at university - but what about a blog? Website copy? A sales email?
There are many spaces for us to use the written word when marketing our practices, yet it’s not something we were ever taught how to do in this context! While there are many wonderful copywriters out there who can take the task off our hands, it’s good to know how we can write great copy ourselves.
Today I’m joined by Linda Melone, a copywriter who specialises in creating impactful, revenue-generating copy for the health, wellness, and fitness industries.
In this episode, we chat about:
- Why understanding copywriting is vital for psychologists
- The differences between content and copy
- Her top strategies for crafting great copy
- How to stand out using copy in a competitive industry
- Should you use ChatGPT to write your copy?
Visit Linda’s website or follow her on Instagram.
This episode is sponsored by Moonraker AI.
Find out how to work with me: https://www.privatepracticeacademy.com.au/services
FREE content ideas for psychologists: https://www.privatepracticeacademy.com.au/content-ideas
Send me a DM @kerstin_anderson_ridge: https://www.instagram.com/kerstin_anderson_ridge
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