The Printmaker Podcast - A Business Podcast for Professional Photographers - podcast cover

The Printmaker Podcast - A Business Podcast for Professional Photographers

SwiftGalleries.comwww.swiftgalleries.com
The question is this: How are photographers like you who are tired of giving away all of their hard work at rock-bottom prices, who long to stand out in markets that are getting more and more crowded by the day and want to run businesses that serve them, their clients and their families... How can those photographers pull all of this off, without sacrificing their family time, their clientbase and their integrity? If that's the question... then this podcast has the answers.
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Episodes

Reflecting on Your Past to Shape Your Future with Belle Verdiglione

Do you ever feel like you’ve become lost in your business? Your goals are fuzzy and you are not sure where you are going? Belle Verdiglione is here to chat with us about how to reflect on your past to shape the future of your business. She is a photography coach and has great advice on how to reevaluate your goals and reflect on your past to help move your business forward. 🎙️What To Listen For: ➡️How to reflect on past experiences and use those experiences to shape your business ➡️Why it’s imp...

Dec 26, 202233 min

How to Make Your Business Work for YOU with Angie and Gina from Revealing the Narrative

Do you ever feel lost in your business? Angie and Gina have been there and are here to discuss how they found their “North star", what that means and how they find happiness and fulfillment in their work. 🎙️ What To Listen For: ➡️Learn how Angie and Gina found their “North star” (and what that means) ➡️How and why your ideal client might not be the highest paying client ➡️How to make your business work for YOU If you’ve been questioning your purpose with photography then this episode is for you...

Dec 07, 202230 min

Finding Clarity in Your Business with Natalie Jennings

Do you ever feel “stuck” in your business? Feeling like you have no idea what to focus on next? Have an endless to-do list? Or have too much on your plate that you resort to procrastinating instead of working? We’ve all been there and today Natalie Jennings from Photo Business Help walks us through how to get some clarity when our focus becomes blurry. In this episode we chat about…🎙️ -How Natalie pulls back the layers to see why a business isn’t growing -How Natalie uses tarot readings in her ...

Dec 07, 202235 min

Mindset Tips and Tricks to Survive Busy Season With Renee Bowen

We've all been there...it's October and the sessions are rolling. You have more sessions in the next 3 months than you've had all year. What's more important than the sessions or money you are making, is your mental health. Busy season is no joke and if you don't take time for yourself or work on mindset during that time, you could end up burnt out. Renee Bowen chats with Swift team member, Whitney, about tips and tricks to not just survive, but thrive during your busy season. Sign up for a free...

Oct 20, 202253 min

How Soft Proofing Can Save Your Business with Kate Hejde

Have you ever felt overwhelmed with your business? Burnt out from spending so much time editing? Kate Hejde is here to talk to us about how soft proofing saved her business. She was questioning if she even wanted to be in business anymore because the work she was doing was taking so much time from life and I wasn't profitable enough to make it worth it! All of that changed when she started soft proofing. Try Swift Galleries free for 14 days, no credit card needed. https://swiftgalleries.com/tria...

Oct 11, 202242 min

Niching Down to Scale Up Your Photography Business with Joe Hendricks

Joe Hendricks joins us today to talk about niching down to scale your photography business. He is a landscape photographer turned elopement photographer and he walks us thought how and why his business has grown so much over the past few years. Joe and his wife own Elope Telluride and they do it all, from the photography to planning and location scouting.

Oct 05, 202234 min

Reclaiming Your Life Through In Person Sales

Maggie Robinson of IPS Academy chats with us about how to make IPS work for you. "On behalf of all the photographers, I would say we start business thinking we're gonna do photography to have this amazing life around our family. And then a year in, it takes over the family life. We work in the day we work at night. We're literally like on call 24, 7 family suffers." Maggie talks to us about how you can gain that freedom back by doing IPS. https://www.ipsacademy.co.uk/ https://swiftgalleries.com/...

Sep 20, 202227 min

Successful High-Volume School Photos with Katlin Roten

Kaitlin Roten is here to talk to us about high volume school photos. When she realized that doing family photo sessions were taking up too much of her family time, she decided to start doing school photos so that she could work while her kids were in school. https://thosephotoladies.com/ Want to sell more products to your clients? Try Swift Galleries free for 14 days, no credit card needed. https://swiftgalleries.com/trial...

Sep 14, 202240 min

Bookkeeping and Tax Basics for Photographers

Do you ever get overwhelmed with the backend work of running your photography business? Angelica breaks down some MUST KNOW topics around bookkeeping and taxes so you can keep your business running legally. https://www.instagram.com/openroadsbkkg/ https://openroadsbkkg.com/

Sep 14, 202246 min

Shooting to Sell Products to Your Photography Clients

Jessica Vallia is a Colorado Springs based photographer specializing in heirloom portraiture for families and high school seniors. She explains her client experience and why the conversations with her clients before the session are so important! Want to sell more products to your clients? Try Swift Galleries free for 14 days, no credit card needed. https://swiftgalleries.com/trial

Sep 14, 202245 min

How to Sell More Albums to your Photography Clients by Using "The Stack"

In this interview with Shaun Gordon, Co-Founder and CEO of KISS Books, Chris and Shaun discuss simple strategies for selling more albums and books to your photography clients. Shaun dives into his framework he calls "The Stack" and breaks it down piece by piece to help you get more books into more clients' homes. Catch the video episode as well as links to Shaun's book at https://swiftgalleries.com/sell-more-photo-albums-using-the-stack/ ....

Aug 18, 202239 min

Photographer to Follow: LaJune King

You know how some people seem to light up any room they enter? That's not LaJune. She doesn't light up rooms, she dazzles them. So grab a beverage and block off some time to join us in a somewhat meandering conversation covering everything from race and diversity and inclusion to sales and branding and market positioning. Want to catch the entire video interview? Watch it here: https://swiftgalleries.com/photographer-lajune-king

Aug 04, 202238 min

3 Core Photography Business Systems with Meghan Doll, The Art of the Sale

Meghan is a portrait photographer based out of Minneapolis, Minnesota and has been in the photography industry for 20 years. Today she is bringing us her guidance and wisdom on what she calls the three pillars. These pillars are the foundation that hold up your photography business and without them your business could be in danger. Learn more about these 3 systems at https://theartofthesale.com/strategic-af

Jul 26, 202241 min

Funnels for Photographers: How Do I Know Where to Focus?

Wondering where to focus your attention when you start optimizing your funnel? Well, first we need to figure out what data to track so we're not just guessing when we start fixing things. Here's what to track... Let's connect on Instagram! Follow us at https://instagram.com/swiftgalleries and leave a comment on any post so we can follow you, too!

Jul 01, 20225 min

Funnels for Photographers: "Warm" Traffic vs "Cold" Traffic

In this episode of Funnel Friday we'll start talking about organizing our traffic into groups so we can share the right types of content with the right groups of people (at the right time in the client journey with our businesses). Want more education like this? Be sure to join our free Facebook Group at https://swiftgalleries.com/facebook

Jun 17, 20224 min

"Chain-Reaction Marketing" for Photographers with Ben Hartley

Do you find yourself constantly trying to stay up with the latest marketing trends in hopes that it will help skyrocket your business? Always searching for the latest tactic that will bring in more clients? We’ve all been there and done that. In today's episode, Ben Hartley talks to us about chain reaction marketing and why sound, sustainable practices to running a business long term will always be more beneficial than short term marketing tactics. View full post and key takeaways at https://swi...

Jun 13, 202236 min

Funnels for Photographers: What's a Funnel (and Why Do You Need One)?

In this short episode, the first in a weekly series, we'll introduce the concept of marketing funnels for photographers and why they're (incredibly) important for your photography business. Want more education like this? Join our free Facebook group for wedding and portrait photographers at https://facebook.com/groups/printsales

Jun 10, 20223 min

30(ish) Second Sales Tip: Is Your Photography REALLY Worth Thousands Of Dollars?

Do you ever feel like what we do isn't really all that important or that your work can't really be worth thousands of dollars? Give this quick 30ish Second Sales Tip a listen and I think it'll completely change your mind, just like it did mine. Three Ways We Can Help You Grow Your Photography Business: Join our free Product Sales for Pro Photographers community at https://facebook.com/groups/printsales Schedule a FREE Strategy Call to discuss your business and how we can help you grow at https:/...

Dec 06, 20212 min

30(ish) Second Sales Tip: Connecting the Dots (for Fun and Profit!)

This one simple strategy will help consistently build your clients' excitement for printed products, in a way that never feels sleazy. Check it out in today's 30 Second Sales Tip! Three Ways We Can Help You Grow Your Photography Business: Join our free Product Sales for Pro Photographers community at https://facebook.com/groups/printsales Schedule a FREE Strategy Call to discuss your business and how we can help you grow at https://theprintmakersystem.com/schedule . Learn how we grew from barely...

Nov 29, 20211 min

30(ish) Second Sales Tip: General Expenses (AKA, The Other Stuff...)

Last week we talked about Cost of Goods Sold. Today we cover the other side of the coin (pun?) - General Expenses. Don't worry, it's only like a minute long, you can do this... let's dive in. Three Ways We Can Help You Grow Your Photography Business: Join our free Product Sales for Pro Photographers community at https://facebook.com/groups/printsales Schedule a FREE Strategy Call to discuss your business and how we can help you grow at https://theprintmakersystem.com/schedule . Learn how we grew...

Nov 22, 202157 sec

Pro Photographer? Don't Miss THIS Black Friday Deal...

Hey, just popping into your ears real quick again this week to let you know that the Swift Galleries Black Friday deal is LIVE . Between the discount you'll get on Swift Galleries and the 10 MAJOR new features we've added over the last 30 days, there's never been a better time to become a Swift Galleries member! Check out all of the details at https://swiftgalleries.com/black-friday...

Nov 17, 20212 min

30(ish) Second Sales Tip: What's COGS?

In today's 30SST we'll talk about COGS, what is it and why it's vitally important that you know it. Three Ways We Can Help You Grow Your Photography Business: Join our free Product Sales for Pro Photographers community at https://facebook.com/groups/printsales Schedule a FREE Strategy Call to discuss your business and how we can help you grow at https://theprintmakersystem.com/schedule . Learn how we grew from barely-scraping-by to $120,000 in products sold in only 9 months in our free mastercla...

Nov 15, 20211 min

30(ish) Second Sales Tip: You're "Showing It To Sell It" All Wrong (Here's How To Do It Right)

Stop me if you've heard this one... "You have to show it to sell it". That photographer who told you that? They meant well. But they're doing it all wrong. Here's the right way to "Show it to sell it"... Three Ways We Can Help You Grow Your Photography Business: Join our free Product Sales for Pro Photographers community at https://facebook.com/groups/printsales Schedule a FREE Strategy Call to discuss your business and how we can help you grow at https://theprintmakersystem.com/schedule . Learn...

Nov 08, 20211 min

30(ish) Second Sales Tip: Open a "Products & Taxes" Business Bank Account

Growing our business from barely-scraping-by to $120,000 in product sales in just 9 months completely changed our lives... but it also almost broke us. In today's 30SST you'll learn the ONE thing we added to our business that saved us from having to shut it all down. Three Ways We Can Help You Grow Your Photography Business: Join our free Product Sales for Pro Photographers community at https://facebook.com/groups/printsales Schedule a FREE Strategy Call to discuss your business and how we can h...

Nov 01, 20211 min

30(ish) Second Sales Tip: The "Feel, Felt, Found" Framework For Dealing With Objections

In today's 30SST you'll learn that "Feel Felt Found" framework, a simple framework for handling client objections. Three Ways We Can Help You Grow Your Photography Business: Join our free Product Sales for Pro Photographers community at https://facebook.com/groups/printsales Schedule a FREE Strategy Call to discuss your business and how we can help you grow at https://theprintmakersystem.com/schedule . Learn how we grew from barely-scraping-by to $120,000 in products sold in only 9 months in our...

Oct 25, 202157 sec

30 Second Sales Tip: 5 Little Words That Will Change How You Sell Your Photography

Learn the 5 words a mentor taught me that completely changed how I approached sales, pricing and positioning in our photography market. Three Ways We Can Help You Grow Your Photography Business: Join our free Product Sales for Pro Photographers community at https://facebook.com/groups/printsales Schedule a FREE Strategy Call to discuss your business and how we can help you grow at https://theprintmakersystem.com/schedule . Learn how we grew from barely-scraping-by to $120,000 in products sold in...

Oct 18, 202139 sec

What Happened to Chris?

Quick update on why The Printmaker Podcast has gone silent...

May 21, 20212 minSeason 2Ep. 43

Ep 042: What's the Best Photography Print Sales and Gallery Design Tool

Want to read or refer back to this? Check this episode out in blog post form at https://swiftgalleries.com/software There’s a lot to consider when choosing gallery wall design and print sales software for your photography business, so much so that many photographers “don’t even know what they don’t know”. So this episode is a deep dive into the right questions to ask yourself when comparing various photography print sales tools. We'll cover: Supported Features Supported Platforms Training & ...

Apr 16, 202129 minSeason 2Ep. 42
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