Why I Keep Re-Signing the Same Clients Despite Multiple Business Changes

In this episode, Meg discusses why she is able to consistently resign the same clients despite multiple business changes. She shares statistics on client retention and the benefits of selling to existing customers. Meg emphasizes the importance of extending the lifetime value of ideal clients and the advantages of working with familiar clients. She highlights three key factors that contribute to client retention: being honest and transparent about her entrepreneurial journey, taking a whole person approach to coaching, and setting clear codes of conduct for clients. Meg also provides a list of codes of conduct that she uses in her coaching programs.

Takeaways

• The average business loses about 20% of its clients each year, so it's important to focus on extending the lifetime value of ideal clients.

• Selling to existing customers has a higher success rate compared to selling to new customers.

• Resigning the same clients is easier when there is honesty and transparency about business changes and adaptations.

• Taking a whole person approach to coaching, considering both business and personal aspects, strengthens client relationships.

• Setting clear codes of conduct for clients helps establish expectations and fosters a collaborative and respectful coaching experience.

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