[TDE CASE STUDY]: How April Closed a $40K Contract (After Building Her Distinctive Edge)

What does it really look like to go from unclear offers… to $40K contracts?

In this episode, I’m joined by April Wilhelm, a consultant and fractional CMO/COO — and a TDE client who completely transformed her business through the program.

Before TDE, April struggled to explain her process to potential clients and close high-value deals.

After building her Distinctive Edge and a clear, client-facing framework?
→ She closed a $40K contract
→ Booked out her client roster
→ Left her 9-5 to go full-time in her business

Listen in to hear exactly what shifted — and how April now confidently pitches (and lands!) her dream clients.

→Follow April on Instagram: https://www.instagram.com/itsaprilwilhelm/ 

→Ready to build YOUR Distinctive Edge? DM me “TDE” or apply here: https://meganyelaney.com/tde