The Power of Purchase with Chloe Reznikov from Meredith: S2E4
Apr 08, 2020•33 min
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Episode description
This season Pressboard Co-Founder Jerrid Grimm chats with the leaders of the world's most innovative publisher studios. Hear the stories of their winding career paths, favorite content campaigns and thoughts on the future of media.
On today's episode we chat with Chloe Reznikov, General Manager Commerce Content and Strategy at Meredith. We discuss how content can drive the sales of pillows, affiliate marketing, and what it's like to get laid off on your birthday.
This podcast is brought to you by Pressboard: Putting people at the center of marketing. Follow us on Twitter @pressboard or visit www.pressboardmedia.com to learn more.
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