The last mile problem: How data science and behavioral science can work together
May 06, 2015•16 min
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Episode description
If we want to act on data to get fit or reduce heating bills, we need to understand not just the analytics of the data, but how we make decisions. Host Tanya Ott talks to Jim Guszcza about the art and science of applying masses of data with the way human beings actually behave.
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