The PR Week: 4.18.2024 - John Box, Meltwater
Episode description
Meet the guest on the latest edition of The PR Week podcast: John Box, CEO of Meltwater.
He talks about how his company has evolved from a news monitoring platform to one that keeps an eye on social media activity across many platforms for agencies, clients, the government sector — and even the Vatican.
Plus, the biggest marketing and communications news of the week, including Omnicom Group’s Q1 results, John Deere’s campaign to become a cultural brand for young consumers and the best and most noteworthy 4/20 campaigns.
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