The PR Week 10.7.2021: Audrey Ponzio, APC Collective
Episode description
Podcast topics:
2:49 - Ponzio talks about her career path from Edelman to the origins of APC Collective, activating authentic DE&I initiatives, working through 2020’s civil rights protests and COVID-19 and more.
18:14 - How Facebook responded to two crises this week: whistleblower allegations that it had purposely prioritized “growth over safety” and an hours-long outage on Facebook and Instagram. Plus, how brands reacted to the outage on Twitter.
25:21 - Catching up on the ongoing developments around Ozy Media’s decisions to dissolve its board of directors, not to retain its law firm, or its PR firm.
32:14 - Discussing the Pandora Papers leak, the largest-ever look behind the curtain at how wealthy individuals and organizations utilize tax havens around the world.
33:43 - How Budweiser co-opted the viral success of Home Depot’s giant skeleton decoration.
35:07 - Allison + Partners is expanding into Latin America, opening an office in partnership with Grupo Garnier, an affiliate of Allison + Partners’ parent holding company, Stagwell.
37:09 - On former Trump White House press secretary Stephanie Grisham’s new book, I'll Take Your Questions Now: What I Saw in the Trump White House.
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