Podcast topics: 2:24 - Brod talks about the ingredients for PR agency success at the Cannes Lions International Festival of Creativity, how to actually measure the value of PR, working with influencers and more. 18:12 - Pfizer’s COVID-19 vaccine has been officially approved by FDA —What are the implications for marketing and mandates? 22:32 - Zeno Group has bought a stake in multicultural and Black woman-owned communications firm Egami ; Zeno CEO Barby Siegel says the partnership will benefit he...
Aug 26, 2021•42 min•Ep. 44
Podcast topics: 2:18 - Evangelisti talks about heading communications at a major international financial institution, working through the 2008 financial crisis, coming out in the world of PR and more. 18:03 - How global enterprises and governments have reacted to crises in Afghanistan and Haiti. 24:28 - It’s the second anniversary of the Business Roundtable Statement on Corporate Purpose. Have companies made good on their word? 31:44 - On Naomi Osaki’s continued mental health advocacy and her ex...
Aug 19, 2021•42 min•Ep. 43
Podcast topics: 2:08 - Cardinali talks about brand strategy at Popeyes to engage a loyal and social-media-savvy consumer base, how to get brand positioning right on social media, the “chicken wars” and more. 18:24 - New York Governor Andrew Cuomo on Tuesday announced his resignation, effective now in 12 days, after an investigation found credible multiple allegations of Cuomo sexually harassing women; PR pros reacted on Twitter to Cuomo ’s communication style and strategy. 24:12 - YouTube has la...
Aug 12, 2021•39 min•Ep. 42
Podcast topics: 1:54 - Lowenthal talks about relocating from New York to Düsseldorf to work for Trivago as global head of communications; advice for PR pros moving to countries where English is not the primary language; how the Delta variant is impacting travel and other industries. 15:55 - Just as brands and businesses start to roll out "return to normal" campaigns, the COVID-19 Delta variant is poised to throw a wrench into back-to-work plans, and many businesses are updating their COVID polic...
Aug 05, 2021•35 min•Ep. 41
Stakeholder demand has created a reality where a brand’s purpose is as key to its success as its products and services. Within certain sectors, though, the nature of the business causes skepticism among audiences as to how authentically purposeful a company can truly be. In this podcast, Gin Kinney, VP of comms and marketing at NRG, speaks candidly and convincingly about her brand’s commitment to sustainability; diversity, equity and inclusion; its employees and truly listening to its growing ba...
Aug 02, 2021•17 min
Podcast topics: 1:53 - Kelly talks about the Charlotte FC before its 2022 debut, starting a pro sports team and recruiting players during a pandemic, the value a background in communications and sports marketing brings to the world of pro sport management and more. 15:40 - PRWeek has revealed its 40 Under 40 class of 2021 , highlighting the next wave of young, diverse comms pros and their accomplishments during a year like no other. 18:13 - On Simone Biles, Naomi Osaka and communicating around m...
Jul 29, 2021•37 min•Ep. 40
Podcast topics: 1:56 - Wilson talks about cofounding DrivePath Advisors with Gordon Pennoyer and what it takes to launch an agency, the evolution of internal and external CEO communication, what lasting impact extended work-from-home will have on internal C-suite comms and more. 16:42 - Omnicom and IPG have released their Q2 numbers, both showing organic growth after the coronavirus-induced slump of Q2 2020. 21:43 - President Joe Biden walked back comments suggesting social media platforms like ...
Jul 22, 2021•41 min•Ep. 39
Podcast topics: 2:27 - Susman talks about heading up comms for Pfizer during the sprint to develop the first coronavirus vaccine in record time, how to communicate vaccine safety effectively and respectfully, whether fully vaccinated people will need booster shots and and more. 11:51 - The PRWeek Power List hits its 15th anniversary; plus, what notable trends are apparent from the 50 honorees on this year’s list and why a background in politics is an asset for today’s comms pros. 19:57 - The Oly...
Jul 13, 2021•29 min•Ep. 38
Podcast topics: 2:43 - Salomon talks about the history of The Harris Poll and her work for the organization, public opinion and brand reputation trends during the COVID-19 pandemic and more. 16:19 - Account moves: LinkedIn has brought Golin on as its global social media agency partner; the owner of the condo that collapsed in Surfside, Florida, has retained Levick for crisis comms. 18:15 - WPP CEO Mark Read's comments on ESG and eschewing clients who don't ' do the right thing.' 22:30 - Brand ac...
Jul 08, 2021•34 min•Ep. 37
Podcast Topics: 1:51 - Kyne talks about the history of Evoke Kyne, how agencies can thrive after an acquisition, responding to the COVID-19 pandemic, vaccine comms and more. 13:54 - Teneo cofounder and CEO Declan Kelly resigns after acknowledging he behaved inappropriately at a charity event 17:21 - Moderna snaps up Ogilvy Health global CEO Kate Cronin to be chief brand officer; what it means for the brand tied so closely to the vaccination effort. 20:23 - FTI Consulting releases the FTI Survey:...
Jul 01, 2021•34 min•Ep. 36
In this third of a five-podcast series, Kathryn Beiser, VP of global comms at Eli Lilly & Company, and Anne Green, principal and managing partner at G&S Business Communications, join PRWeek managing editor Gideon Fidelzeid to discuss issues of healthcare inequality particularly exposed during COVID-19, evolving relationships between brands in the space and both media and agency partners, as well as the broader creative and collaborative thinking that has come to epitomize the healthcare ...
Jun 28, 2021•34 min
Radical simplicity used to be the creative holy grail. But now, marketers and communicators must embrace radical complexity. Weber Shandwick’s Chief Creative Officer, Tom Beckman, and North America Chief Strategy Officer, Robyn Adelson, discuss this shift in light of this year’s Cannes Lions stand-out work. More from Cannes and Weber Shandwick: The Undeniable Power (and Potential) of PR to Drive Impact, a podcast sponsored by Weber Shandwick The future of health must be equitable, a podcast spon...
Jun 28, 2021•29 min
At the conclusion of the first-ever virtual Cannes Festival of Creativity, PR Lions jury president and Weber Shandwick CEO Gail Heimann talks with PRWeek and Campaign US editorial director Steve Barrett about macro and micro trends in the work, the power of PR to weave ideas into culture, the benefits of being case-study scholars and the need for advocacy around wider industry representation at the Festival. More from Cannes and Weber Shandwick: Embracing radical complexity, a podcast sponsored ...
Jun 28, 2021•25 min
In the last year, longstanding gaps in global health systems have been exposed. Even as we emerge from the pandemic, the ripple effects of health disparities are felt in all corners of the healthcare system. Weber Shandwick’s Global Creative Lead for Health Peter Matheson Gay and Executive Vice President, Diversity, Equity and Inclusion, United Minds (a Weber Shandwick Consultancy) Tai Wingfield, discuss the role organizations can play in driving progress to close health equity gaps – from chang...
Jun 28, 2021•30 min
Podcast topics: 1:27 - Richter talks about her first six months as Ogilvy global CEO during the COVID-19 pandemic, Ogilvy’s new NYC offices and back-to-office plans, the evolution and future of Ogilvy and more. 16:28 - Cannes goes virtual; winners, takeaways and trends from the all-remote Cannes Lions International Festival of Creativity. 29:49 - Las Vegas Raiders defensive lineman Carl Nassib became the first out LGBTQ active player in the NFL this week; what his announcement means for inclusiv...
Jun 24, 2021•43 min•Ep. 35
If you want to discover what a healthy brand looks like, check out this all-encompassing podcast featuring Kallie Goodwin, VP of family and wellness brands at Danone North America. She recently joined PRWeek managing editor Gideon Fidelzeid to discuss younger consumers, gut health, B Corp certification and the balancing act of maintaining consistency while allowing for individuality among a house of brands. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, ...
Jun 21, 2021•25 min
Podcast topics: 2:14 - Kernahan talks about her new position at Hotwire PR, working within the Enero Group agency framework, how the industry changed during the pandemic — including anxiety around returning to the office — and more. 12:48 - All about European soccer brand sponsors and press conferences — Cristiano Ronaldo and Paul Pogba push Coke and Heineken beer away. 16:49 - The lives and legacies of two recently departed PR legends: Burson-Marsteller's Bob Leaf and former Edelman U.K. CEO Ro...
Jun 17, 2021•34 min•Ep. 34
Podcast topics: 1:07 - O’Neal talks about the history of marcomms analytics company Onclusive, advances in technology and AI, how the human element continues to add value and more. 13:31 - Morning Consult attains series B funding at $1 billion valuation, making it a rare commstech “unicorn” 18:15 - The story behind Wendy's creating an ad in 7 hours based on a young superfan’s idea 21:15 - The week in DEI progress — Workforce diversity at Omnicom ticks up; American Airlines CEO attends Black flig...
Jun 11, 2021•37 min•Ep. 33
Podcast topics: 1:03 - Teitler talks about his role at Special Olympics — during event years and off-years — from working with internal stakeholders to external media influencers and more, all to further inclusion and equality for athletes with intellectual disabilities. 19:33 - Naomi Osaka’s decision to withdraw from the French Open due to anxiety-inducing media appearances has ignited a national discussion about expectations from athletes when it comes to public speaking engagements. 25:54 - T...
Jun 04, 2021•33 min•Ep. 32
Podcast topics: 0:42 - Singh talks about returning to a more normal travel experience as pandemic restrictions are relaxed, repositioning Expedia as the “ ultimate travel companion ” and more. 23:02 - Chris Foster named CEO of Omnicom PR Group. 25:00 – Audi of America promoted Emilie Cotter to SVP and chief communications officer. 28:50 - Philips selected Omnicom Group as its global creative, media and communications agency partner, extending its decade-long relationship with PR agencies Ketchum...
May 27, 2021•36 min•Ep. 31
“It sets me free.” That was the response given by Ines Gutzmer, Aflac’s VP of strategic communications and head of communications, when asked what it means to her personally to work at a company that fully embraces DEI. In this podcast, Gutzmer speaks with PRWeek managing editor Gideon Fidelzeid to discuss environments that embrace the uniqueness of everyone, challenges that still exist, and what it means to have a CEO who truly wants to move the needle on DEI. AI Deciphered is back—live in New ...
May 25, 2021•21 min
Some of the best counsel comms leaders will ever glean comes from counterparts in other industries. This was wonderfully exemplified during this podcast, sponsored by Padilla. On it, Padilla president Matt Kucharski (top left), Cargill’s VP of global communications Anna Lovely (bottom) and Mark Klein, SVP of corporate communications and public affairs at CommonSpirit Health (top right) share many such examples that have helped them – and will help and inspire you. AI Deciphered is back—live in N...
May 25, 2021•29 min
In this second of a five-podcast series, Wendell Calhoun, marketing operations manager at Syngenta, and Caryn Caratelli, principal and MD, G&S Business Communications, join PRWeek managing editor Gideon Fidelzeid to discuss unsung heroes of American society — farmers and the agribusiness sector — and how their story of tech sophistication and unique challenges is being told to an audience far more interested in it than ever. AI Deciphered is back—live in New York City this November 13th.Join...
May 24, 2021•25 min
Podcast topics: 1:36 - Bentley talks about becoming an agency CEO during the unprecedented year that was 2020, how organizations can and should respond to social and political movements and more. 14:17 - An Edelman Trust Barometer midyear report says business is now the most trusted institution — how can business leaders deliver on that mandate? 17:31 - President Joe Biden made an unscheduled appearance in Dearborn, Michigan, this week to test-drive a Ford F-150 Lightning electric pickup truck. ...
May 21, 2021•37 min•Ep. 30
Podcast topics: 0:44 - Ferraro talks about P&G’s The Visibility Project, the importance of intersectionality in advertising, how brands can promote more inclusive offerings and more 15:59 - Ketchum's Rob Flaherty retires 19:37 - The all-you-can-drink milkshakes activation at IHOP, courtesy of Adam Sandler 22:31 - Massachusetts sues Publicis Health over its work for Purdue Pharma during the opioid epidemic 25:31 - Remembering the life of veteran PR pro Julian Read, who briefed the press after...
May 14, 2021•33 min•Ep. 29
Podcast topics: 2:06 - Emerson Barnes talks about the coronavirus pandemic’s impact on the national and global travel economy, the industry’s plans for 2021, how to communicate with a travel-wary public and more 20:55 - Weber Shandwick loses Honeywell to Finn Partners, Michelin to Ketchum 22:57 - Reviewing the Facebook oversight committee's Donald Trump verdict 24:45 - Politics at work: the Basecamp saga 30:02 - Agency holding companies: MDC + BlueFocus 31:56 - CVS + Walgreens face vaccine waste...
May 07, 2021•39 min•Ep. 28
Jen Lowney, head of business and corporate communications at Citi, and Anne Green, principal and managing partner at G&S Business Communications, join PRWeek managing editor Gideon Fidelzeid to discuss hybrid consumer solutions, trust, equity and access and a host of key issues that are helping reshape the future in the financial services sector. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation ...
May 05, 2021•26 min
Podcast topics: 0:52 - Yang talks about event discovery platform Playground, how it connects creators and event coordinators with digital audiences, the team behind the platform and more. 12:03 - How the NFL draft has evolved with activations moving to digital platforms like Clubhouse and possibly into online games 16:18 - A case study on IHOP’s sizzling bacon activation on Clubhouse 19:42 - Tesla reaffirms its no-PR-department strategy 21:59 - Reactions to President Joe Biden's first State of t...
Apr 30, 2021•35 min•Ep. 27
Podcast topics: 1:26 - Buchanan talks about retaining clients and talent during the coronavirus pandemic, being a member of the Public Relations Global Network and more 13:20 - PRWeek's Agency Business Report 2021 unveiled; key industry numbers and trends 22:06 - Omnicom Q1 financial results 25:50 - Brand and PR sector reactions to the Derek Chauvin verdict 31:05 - Social media: Brands react to McDonald's BTS Meal reveal 33:11 - CVS names boomerang executive as head of comms; other people moves ...
Apr 23, 2021•41 min•Ep. 26
Podcast topics: 2:10 – Creative agency Imagination’s Alistair Wilson on working with the Detroit Youth Choir , social justice and more 16:38 – Two-hundred companies have signed onto a letter published in the New York Times in opposition to recent voting restrictions — with some companies notably absent 22:01 – Crypto’s going public with Coinbase’s IPO, a $86bn valuation 25:09 – Agency holding company financials, with an eye on Publicis and Next 15 32:07 – The latest social media activations, inc...
Apr 16, 2021•43 min•Ep. 25
