Don't Bury the Lede
Sep 14, 2017•6 min
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Episode description
On this episode of the PR Podcast, we dive into one of the number one mistake PR professionals make; burying the lead.
Burying the lede means that you’re taking the noteworthy part of the story and burying it somewhere in the middle of all the fluff. We outline tactics you can implement into your own PR strategy to make your message stand out to reporters.
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