TikTok Shopping Wars
Jan 10, 2025•23 min
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Episode description
Sarah Shapiro joins Peter for a deep dive into the wild world of affiliate marketing and the billion-dollar business of influencers. Sarah discusses the massive impact of creators in the retail space and chronicles an exploding battle between the industry’s perennial leader, LTK, and the bold upstart ShopMy—a rivalry defined by two cultures and starkly different visions for the business.
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