Localize with linguistic, cultural, and functional effectiveness
Mar 19, 2020•35 min•Season 1Ep. 9
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
Globalization and internationalization are two distinct different practices, both of which pose challenges to everyone from large corporations to the small business looking to expand its markets. Bruno Herrmann explains the difference, and how to get your strategy right.
For the best experience, listen in Metacast app for iOS or Android