Organizations now realize that data has always been a critical component of their strategy. As the data numbers and types grow, organizations need to figure out: what can they do better with the data? What can they derive from the insights? AtScale’s Guarav Rao talked with me about the new opportunities that data represents for organizations willing to embrace the challenge.
To support their metaverse strategy, more than three-quarters of leaders, about 84% across the IT, telecom, and technology units, say they are planning to look to procure data intelligence solutions and deploy them inside virtual worlds in the next two years. In this episode, Or Lechner of Bright Data disuses public web data scrapping, misinformation, and the metaverse, as well as the privacy and security considerations we must keep in mind.
We’ve heard agile used in context of software development, enabling teams to quickly review and respond to any unpredictable circumstances and shifting goal posts. But why not take this project management-specific methodology, used especially for software development, and apply it to digital transformation? In this episode, Carol May discusses the benefits to the enterprise of short transformation phases, and the reassessment and adaptation of plans to realize strategic and operational success....
Artificial intelligence revolutionizes everything from the product itself to the consumer experience in many different industries. What we're seeing is an explosion in intelligent virtual assistants (IVAs) using natural language processing. To help us break down the business case for AI in consumer care and when and how to employ IVAs, we're joined by Kathy Sobus.
How do you become a frontrunner retailer among global audiences? It’s simple according to BLEND Localization’s CMO, Hila Shitrit-Nissim. You expand the number of language offerings on your website since the use of native language makes the shopping experience one that is easy and trusted. In this episode, we discuss marketing in a multilingual and multicultural environment.
The pandemic has fueled the propagation of technology and tendencies toward spending time online. It has also fueled cheap access to consumer personal data that has flooded the marketplace. Information abuse is on the rise and presents a serious problem for individuals. It is also a growing security threat to business security as the data is used for social engineering and breaching protocol. In this episode, we discuss the trends and how individuals and organizations can fight back with digital...
Waze, Airbnb, Amazon, and Uber have one thing in common: they use the power of the masses with applications to benefit an even more significant number of people. All are innovative ideas powered by data. What if we could do the same for the cyber world and give cybersecurity professionals an advantage by crowdsourcing data? Philippe Humeau explains how CrowdSec is making this happen daily.
KokoSwap is a unique decentralized platform that combines NFT trades (powered by the $KOKO token) with blockchain gaming to offer a seamless experience to the users. If you feel the need to reach for your dictionary to figure out what we’re talking about, don’t worry. Chris Clarke, Kokoswap’s CEO, breaks down the platform and the marketplace to help us all get up to speed.
Compared with older generations, members of Gen Z (those ages 13-24) are feeling emotionally distressed by the pandemic but are less likely to seek help for their behavioral health challenges. They also get and process healthcare information differently than any other generation. How do you walk the tightrope and get the messaging right? Shavonne Reed, a healthcare communications expert focused on Gen Z sheds light on how to change your messaging and get it right for this new consumer generation...
Although the web has existed for over 32 years, only 2% of websites are accessible to people with disabilities. Despite increasing website accessibility-related lawsuits, designers and developers are not creating websites, web products, and web services with accessibility in mind. This gap is only growing with new technologies that allow websites to be made by anyone and faster than ever before. Stacey Turmel, an attorney with deep accessibility experience, explains how to prioritize accessibili...
Ransomware is the primary threat for businesses these days and cybersecurity experts believe this criminal enterprise will reach new heights in 2022. Cohesity’s latest research points to strong consumer sentiment towards organizations that pay out on digital ransoms. What should you and your organizations do? Brian Spanswick, chief information and security officer at Cohesity, answers critical security and ransomware questions, including how to protect your brand.
In 2015, Membersy's CEO sold his car and raised $20,000 from friends and family with the goal of creating a platform that disrupted "antiquated dental insurance". Just six years later, Membersy has received $66 million in venture funding and is on par to continue disrupting the dental care industry. The company's reward for disrupting the industry is clear: ample digital opportunities, but also risks that need to be balanced if the company is to be a true success story. Have a listen
ROI is an archaic concept in the business world as much as in our personal lives. Instead, we should be thinking value on investment, which comes in many forms. The concept of value can certainly include quantifiable returns, but it is more about the ones that meet our emotional needs. Suppose you think about your personal investment strategy. In that case, you may desire a sound retirement account, a pre-paid college tuition program for your children, or knowledge that you can afford the best p...
On November 1, 2021, China’s data privacy law (Personal Information Protection Law, or PIPL) goes into effect. The law supplements existing privacy rules established by the Data Security Law and Cybersecurity Law. With a focus on personal information protection, the law sets comprehensive rules for companies on how to process personal information of individuals and regulates the lifecycle process of handling personal information, including collection and storage. Phil Bezanson of Bracewell, LLP ...
Any organization that allows human interaction on its digital platforms, including user-generated content, runs the risk of bots and fake accounts hijacking the user experience. humanID is looking to change that and turn the tide of bots and disinformation polluting social networks. In this episode, Namik Muduroglu and Bastian Purrer discuss how organizations can balance user validation and user privacy so that everyone wins.
Translation has come a long way in the last few years, but there’s still a lot of work to do. Automated website translations are horrible, and AI’s ability to understand dialect and cultural nuances is still far from perfect. But there are ways to leverage machine learning as part of the translation process. When coupled with the right human interaction, we not only get lower costs but translation at scale. In this episode, Unbabel’s CEO Vasco Pedro talks about all things AI, natural language, a...
IAB Tech Labs, a standards body for the digital advertising industry, is being taken to court by the Irish Council for Civil Liberties (ICCL) in a piece of privacy litigation that’s targeted at the high-speed online ad auction process known as real-time bidding (RTB). But that is only the start of privacy-related worries for any company trying to leverage digital platforms to reach new consumers. In the constant swirl around data privacy and shifts in the marketplace that impact your digital ope...
People with disabilities have $645 billion in disposable income. They want to spend money but have trouble leveraging their buying power because brands do not make their sites accessible to them. In fact, only 2% of websites are accessible for people with disabilities. Josh Basil talks about accessibility from a first-person perspective and what accessibility means to a disabled consumer. Josh also presents us with an alternative to recording all of the websites to be accessible. Have a listen!...
In 2016 McKinsey estimated that 70% of complex, large-scale transformation projects failed to reach their stated goals. Two years later, it revised this estimate to say that only 16% of digital transformations resulted in successfully improved performance. As organizations increase their use of digital technologies to drive customer engagement, employee productivity, and resilience, are you set up for success? Pat Doherty, an association tech executive, explains how he has successful spearheaded...
Too many digital and marketing teams treat data privacy as a mere compliance issue, looking to their legal colleagues to track and address each new legal development. That is certainly an approach you could take, but it requires a constant revisiting of the privacy policy, rethinking your partnerships and practices around privacy, and making redundant changes. In this episode, privacy expert Donata Stroink-Skillrud helps us understand the privacy landscape, how to break the cycle of constant pri...
We all know that we need to focus on SEO, whether it supports our website or to support users searching via a voice device such as Alexa. But with the rise of blockchain technology, we now have an alternative, community-driven search engine that can help us in a new era of open information. Decentralized search platforms can not only allow us new inroads to conversing with prospects and consumers, but they can also help deliver on the promise of protecting user’s personal information. In this ep...
Businesses that practice corporate social responsibility (CSR) aim to improve communities, the environment, the economy, and their business bottom line. But what is CSR, why should you care, and how do you go about standing up a CSR program? This practice, which has increased as a result of the pandemic, offers a good deal of opportunity as well as risk. To learn more and determine how CSR addresses digital policy risks, such as data privacy, I reached out to Infobip’a Anisa Taraj.
By making a few simple changes to your devices and accounts, you can maintain security against organizations' unwanted attempts to access your data. You will protect your privacy from those with whom you don’t consent to share your information. And if you are part of a business, take note and start to treat consumer data privacy with the respect it deserves. Cat Coode talks about individual and organizational data privacy considerations, cybersecurity, and how to get a grasp in an increasingly c...
Over the past several months, Apple has slowly been releasing and updating its iOS. With the latest (iOS 14), there are tons of new additions, including a new privacy feature that will stop advertisers from collecting users' personal data unless they explicitly agree to be tracked and receive the ads. What does this mean for today's advertiser? And how much oxygen will be depleted in the ecosystem? Most importantly, if you rely on ads – including those on Facebook and other social media platform...
Successful brands pay close attention to their marketing and communications, ensuring a laser focus on close, meaningful customer relationships. But what does that look like, and how do you ensure that you understand your customers’ needs, problems, and what solutions they want from you? How do you ensure that your brand continues to thrive as a strong asset? Daniel Diosi talks about the importance of the brand to the business, how to perform a brand audit, and the biggest lessons learned from b...
If you are comfortable walking the tightrope without a safety net in order to delight your audience and earn their engagement, then you may want to pivot to podcast livestreaming. In this episode, Christoph Trappe discusses the pros and cons of adopting livestreaming, what equipment and planning you need to make the pivot, and how to get the most out of this interactive podcasting approach. Christoph even shares tips from his upcoming book Going live – Livestream your podcast to reach more peopl...
Does Dupont need Kim Kardashian to succeed in its digital marketing campaign? Before you answer that, have a listen to Kyle Hjelmeseth, CEO of top-tier talent management agency G&B, who provides a deep dive into digital influencer marketing, finding the right fit for your brand, and what types of policies are appropriate in this perils-riden world we live in. Kyle also helps break down the DuPont/Kardashian question!
Two major innovation-related topics are top of mind for commercial insurers worldwide: data analytics and the use of artificial intelligence (AI). Amir Raskin, Data and Analytics Product Strategist at Sapiens, joins Kristina to discuss how companies can uncover insights using capabilities that were once seen to be like science fiction and drive customer service, top-notch experiences, and profits.
Unless you are a business of one, you are likely challenged with getting multiple content creators to write in a consistent tone and coming across as intended. And let’s face it, communicating effectively and not making silly mistakes that detract from your message or brand is hard at an enterprise scale. That’s where AI-enabled writing tools such as Grammarly come in. It’s like having an editor paying attention to every content creation in your organization, but without the associated cost. In ...
Stories have a greater ability to cut through the noise, reach consumers, and build an emotional connection with users. That's why brands use stories to build engagement, loyalty, and sales. But a brand's storytelling is more than just words and a logo. It is about evoking an emotional response that will drive people to buy from you – not a nameless, faceless company. Storytelling can appear like a hard task, made more complicated by sound design. But Chiara Aliotta breaks down storytelling into...
