This week’s Behind the Brand episode is a special one. I'm sitting down with someone I’ve had the absolute honor to mentor over the years: Lindsey Kleidman, the founder of Wildflower Events and Design and the creative force behind Camp Wildflower. If you’ve ever scrolled her Instagram and thought, “Damn, I want to go to that wedding,” you’re not alone. Lindsey has built a brand that’s as bold and personality-driven as it is beautifully refined, and in this episode, we’re getting into the how and...
Jun 24, 2025•1 hr 18 min
Today’s episode is all about something that doesn't get talked about enough: what people say about you when you're not in the room. Building a reputation in the wedding industry is one of the most impactful things you can do in your business, and it’s working for you (or against you) every single day—whether you're aware of it or not. On this episode of The Power in Purpose Podcast: [01:39]: Why this conversation is more important than ever [03:48]: Why what people say behind your back matters [...
Jun 17, 2025•23 min
In this episode, I’m coming in hot with a little bit of a shank and a cuddle — because friend, we need to talk about the energy you’re bringing into your business right now. If you’re feeling stuck, plateaued, or wondering why you aren’t breaking into that next level of luxury, it might not be your pricing, your portfolio, or your marketing funnel. It’s likely your mindset. And yes — your clients can feel it. Luxury clients are making decisions based not just on your work, but on your confidence...
Jun 10, 2025•29 min
In this episode, I’m giving you the full debrief of our WeddingPro Insiders retreat that took place right here at my home in beautiful Barbados. I invited 12 powerhouse women from my mastermind to join me for a few unforgettable days filled with deep conversations, strategy, rest, connection, and yes, plenty of margaritas and Aperol spritzes! On this episode of The Power in Purpose Podcast: [00:00]: Introduction to the Barbados Retreat [02:49]: Setting the Stage for Connection [06:04]: Peer Pres...
Jun 03, 2025•55 min
In this episode of The Power in Purpose Podcast, I’m diving into something that had me shouting “oh no they didn’t” at my phone—a 67-question inquiry email (yes, you read that right: sixty-seven questions) that a couple sent to a photographer before even hopping on a call. When I saw it on Threads, I knew we had to talk about it. On this episode of The Power in Purpose Podcast: [00:00]: Setting Boundaries with Clients [05:18]: Understanding Client Expectations [10:44]: Identifying Red Flags in I...
Apr 22, 2025•33 min
Will tariffs raise wedding costs? Today’s episode is unlike any we’ve done before. We’ve got a bit of an emergency brewing in the wedding industry, and I felt compelled to hop on the mic and break it all down with someone who really knows what’s going on behind the scenes: my husband, Jason. I somehow convinced him to join me (first time ever!) and share his deep expertise in shipping, logistics, and global trade. Because here’s the deal — new tariffs are being applied across nearly all imported...
Apr 15, 2025•1 hr 25 min
I’m diving headfirst into a hot topic that’s been making the rounds on Threads (and honestly, everywhere else): the “wedding tax.” You’ve probably heard the rumor, right? That wedding vendors just jack up their prices as soon as you mention the word “wedding.” Well, it’s time to set the record straight. On this episode of The Power in Purpose Podcast: [00:00]: Understanding the Wedding Tax Myth [12:33]: The Rising Costs of Weddings [24:56]: Navigating Client Relationships and Expectations [35:58...
Apr 08, 2025•44 min
If you're still crossing your fingers and hoping your dream clients find you on Instagram… we need to talk. In this episode, I’m sharing the two non-negotiable marketing strategies for wedding pros that everyone needs to be using in 2025 if you want to grow a sustainable, profitable business. On this episode of The Power in Purpose Podcast: [00:00]: Introduction to Non-Negotiable Marketing Strategies [05:17]: The Importance of SEO in 2025 [14:32]: Harnessing the Power of Email Marketing Thanks f...
Apr 01, 2025•23 min
This week, we’re diving into wedding day content creation. I’m sharing 13 of my best tips to help you capture better video content, even if you’re not a content creator (or don’t have one on your team). On this episode of The Power in Purpose Podcast: [00:00]: Introduction to Content Creation for Weddings [01:05]: The Importance of Being Your Own Content Creator [02:28]: 13 Tips for Capturing Wedding Day Content [20:25]: Practical Tips for Effective Content Creation [35:05]: Recap and Final Thou...
Mar 25, 2025•39 min
Hey friends! You are in for an incredible episode today because I got to sit down with none other than the amazing Akeshi Akinseye, the powerhouse behind Kesh Events. If you've ever felt like you're searching for your "thing" in business or struggling to stand out in a saturated industry, this episode is for you. Akeshi takes us way back to the early days of her business—starting with a $700 wedding (yes, you read that right!)—and walks us through how she evolved into a sought-after designer, pl...
Feb 25, 2025•56 min
This week, we’re diving headfirst into Instagram trends for 2025. I’ve got 11 major trends wedding pros need to know about, and trust me, you’ll want to stick around for the last one because it’s a little spicy (and something I really want you to stop doing!). Plus, if you’re a wedding planner struggling to hit that six-figure milestone, I’ve got something just for you! My 100K Playbook masterclass is happening next week, and it’s totally FREE. I’ll be sharing my exact strategies for scaling you...
Feb 18, 2025•40 min
Welcome to my very first Patio Chat with Carla Ten Eyck! You know how it is when you get together with a good friend, pour a drink, and before you know it, you're deep into one of those soul-refreshing, belly-laughing, life-changing conversations? Yeah, that’s what this is. We're bringing our real-life wedding business friendships (and what's top of mind), to the podcast. On this episode of The Power in Purpose Podcast: [00:00]: Building a Business with Purpose [02:48]: The Power of Connection [...
Feb 11, 2025•1 hr 14 min
I’m so excited to kick off our first Trend Report of 2025, and trust me—this one’s packed with 2025 marketing trends for wedding pros you don’t want to miss. We all know the wedding industry is constantly evolving, but this year? Things are shifting in a BIG way. From marketing strategies to design aesthetics, AI advancements to deeper, more meaningful connections, I’m diving into what’s in, what’s out, and how you can stay ahead of the game. Spoiler alert: It’s time to focus on authenticity, em...
Feb 04, 2025•32 min
I’m so excited about this episode because I’m taking you through a little goal-setting strategy session - one that’s no fluff, super actionable, and designed to set you up for your most profitable, balanced, and fulfilling year yet. If you're looking for a 2025 strategy for wedding pros, this is it! On this episode of The Power in Purpose Podcast: [00:00]: Setting the Stage for Success [06:03]: Vision Casting for 2025 [14:30]: Becoming the Business Owner You Need to Be [20:11]: Fun Goals and 90-...
Jan 28, 2025•36 min
What if the secret to success in 2025 isn’t about doing more, but consuming less? In this episode, I’m diving into a game-changing mindset shift for wedding pros that could completely transform how you show up in your business (and life). We’re talking about inputs vs. outputs—how the things you consume daily, from social media to news, podcasts, and even conversations, are shaping your creativity, focus, and success. And here’s the truth: a lot of us are unknowingly allowing negative inputs to ...
Jan 21, 2025•38 min
Wow — we’ve made it to the end of 2024. This year has been a whirlwind, and I’ve got to say, I’m so proud of everything we’ve accomplished together on the podcast and in your businesses. This final episode of The Power and Purpose Podcast is all about reflecting, resetting, and getting ready to crush it in 2025. Let's end the year together with this wedding season debrief. I’m sharing the exact steps I use to guide the women in my high-level mastermind through a thorough wedding season debrief. ...
Dec 31, 2024•35 min
Burnout is one of the biggest challenges wedding pros face - but it doesn’t have to be your story. In this special bonus episode, I’m sharing the first 10 minutes of my interview with Eddie Babbage on The Wedding Industry Insider Podcast , where we tackle how to create a fulfilling, long-lasting career in the wedding industry. As a former luxury wedding planner, I know firsthand how overwork and stress can take a toll. That’s why I’m passionate about helping wedding pros like you avoid burnout w...
Dec 26, 2024•12 min
Have you ever wondered how affiliate marketing can transform your business? In this special bonus episode, I’m sharing my guest interview from The Independent Business Podcast, where we dive into the power of affiliate marketing and how I’ve leveraged it to generate half a million dollars in affiliate revenue. Recorded live at HoneyBook’s Partner Summit in San Francisco, this conversation breaks down the myths about affiliate marketing and provides actionable strategies for anyone looking to exp...
Dec 24, 2024•49 min
You need to stop hiding and start putting yourself out there. Especially in 2025. As a business coach for women in the wedding industry for over a decade, I've seen this pattern time and again. Talented women, capable of achieving great things, hold themselves back by not marketing themselves effectively. You’re afraid to put yourself out there - and you procrastinate and make a shit tone of excuses as to why you haven’t marketed your business recently. This lack of visibility in marketing can h...
Dec 17, 2024•35 min
I've got something a little different for you today, something that's been on my mind for a while now. It's about wedding directories - you know, those big names that promise to skyrocket your business visibility and send a flood of leads your way. Well, I've decided it's time to pull back the curtain and share my honest, no-holds-barred thoughts on these platforms. And let me tell you, it's not all sunshine and roses. In the latest episode of the Power and Purpose podcast, I'm diving deep into ...
Dec 12, 2024•29 min
You are tired of doing business alone, but you’re not sure if a business coach can help you fix problems and develop new ideas. Hiring a coach isn’t the right fit for everyone, and in this episode I share how to know if you’re ready to hire someone to help and most importantly, what to look for in a business coach. Not all business coaches out there are qualified to help you - and my criteria will help you weed through the bullshit. (This episode originally aired as episode 116 and we are recast...
Dec 10, 2024•39 min
Things are shifting in the wedding industry. Can you feel it? In this episode I get you up to speed on how you need to rethink your marketing strategies if you want to appeal to Gen Z. On this episode of The Power in Purpose Podcast: [00:00:00]: Introduction to marketing to Gen Z couples [00:00:58]: Importance of understanding Gen Z couples [00:02:07]: Differences between Gen Z and millennial customers [00:03:32]: Importance of adapting to a changing society and clientele [00:05:55]: Statistics ...
Dec 05, 2024•27 min
Are your sales down? We've all heard about the wedding gap and a retraction in the wedding industry. In this episode of the podcast, I want to give you a very easy strategy to diagnose why your sales might be down and how you can solve this problem. On this episode of The Power in Purpose Podcast: [00:00:00]: Introduction and Sales Retraction [00:01:05]: The Wedding Industry and Speculations [00:02:18]: The Ups and Downs of Business [00:03:31]: Consistency and Long-Term Success [00:04:35]: Diagn...
Dec 03, 2024•24 min
Today, I’m diving into the five wedding systems your business needs to run like clockwork. If you’ve ever felt like you’re drowning in endless tasks or reinventing the wheel for every new client, this episode is for you! On this episode of The Power in Purpose Podcast: [00:00]: Introduction to Purposeful Business Systems [03:00]: The Importance of Onboarding [09:10]: Mastering Offboarding Processes [14:55]: Building Effective Team Systems [19:59]: Client Delivery and Project Management [25:15]: ...
Nov 29, 2024•33 min
This week on the podcast, we’re diving deep into 2025 website trends for wedding pros with one of my absolute faves, Jen from Tonic Site Shop. If you don’t know Jen yet, she’s a genius when it comes to crafting beautiful, functional websites that actually work—not just look pretty. Together, we’re spilling all the tea on what’s in and what’s out for website trends in 2025. We’re calling this episode Jen’s “Website Hit List and Sh*t List,” and let me tell you, she does not hold back. From minimal...
Nov 26, 2024•58 min
We are back this week with another episode of our Behind the Brand Series! I am interviewing wedding pros who are building recognizable, iconic brands in the industry to understand their success secrets. I’m so excited to have Kayla Madden from Madden Made Events as the second episode in our Behind the Brand series! Kayla’s built an incredible brand in the wedding industry over the past four years, turning her business into something unique and instantly recognizable. In our conversation, she sh...
Nov 21, 2024•1 hr 2 min
In this episode, I’m sharing a powerful marketing strategy for wedding pros who want to move beyond the limitations of single-platform marketing (read: the Instagram rat race). If you’re tired of constantly battling algorithm changes and seeing inconsistent reach, this episode is for you. We’re diving into the benefits of omnichannel marketing—a strategy that allows you to connect with clients across multiple platforms, build brand recognition, and strengthen customer trust. On this episode of T...
Nov 19, 2024•33 min
Are your clients EXPECTING a gift? Do they expect you to send them something in the mail when they book your services? The answer to this might surprise you. In this episode, I’m chatting with Alexandra Puccini from Lavender and Pine, my own gifting concierge, about why client gifts are more than just a nice touch—they’re a powerful way to build deeper, lasting connections. Today, she's teaching us how we can master client gifting for wedding pros and wow all the amazing couples you're going to ...
Nov 14, 2024•56 min
Today, we’re diving deep into a time management hack for wedding pros that I swear changed everything for me – we're talking about balancing time management with energy management! As someone who’s been around the wedding industry block and has spent years coaching others, I’m big on time management. But let me tell you, this hack goes beyond the usual advice. It's not about time blocking or task batching (although I still use those!). Instead, I want to talk about the difference between having ...
Nov 12, 2024•27 min
Are you headed to Wedding MBA this year? Or maybe you’re just curious about making the most out of any big conference? You’re in the right place because in this episode, I’m diving into my favorite strategies for making the most of attending Wedding MBA this year. Because let’s be real, Wedding MBA is BIG. With over 200 exhibits and 160 presentations, it can even feel overwhelming. But don’t worry, because in this episode I'm sharing practical tips to help you get what you need out of the confer...
Nov 07, 2024•26 min
