In this weeks bonus podcast Dom is mourning the death of one of his precious hens, Blanche. Blanche, along with her sister Dorothy were the hens Dom and Beth raised from eggs, and they featured in the first episode of the podcast recorded way back in June 2018! And as sad as her passing was, it actually wasn't too much of a surprise. See, Blanche A.K.A. Hoppy hadn't been very well for a long time, so the warning signs were there, just as the warning signs exist in your pet business too. If you w...
Oct 03, 2022•20 min•Ep. 245
This weeks guest is the amazing Amber Van Denzen of Attaboy Animal Care in Lakeland Florida. Very entrepreneurial from a young age, Amber started doing pet sitting jobs as a teenager for her neighbours, before moving on to training as a vet tech after highschool. She had dreams of moving further into the vetrinary world but struggles with science (in particular chemistry, which I can totally identify with!) which meant she switched to equine management. Then she discovered she was alergic to hor...
Sep 30, 2022•1 hr 2 min•Ep. 243
This weeks guest is superstar groomer, the one the only, Jess Rona! Jess chats through her entire pet business journey from struggling through school, having dreams of being an actress, to doing improv and stand up comedy, and waiting in a restaurant before setting off on her amazing grooming journey. We shoot the breeze about; * The struggles of starting a grooming business on a budget * How she developed a passion to perfect her grooming skills through her desire to provide a caring, comfortab...
Sep 23, 2022•52 min•Ep. 243
What really down at a pet business mastermind? What even IS a pet business mastermind? And would a mastermind benefit you and your business? All great questions that will be revealed in this episode. A Mastermind is unlike any other kind of coaching program. Anyone who has achieved any kind of success in business, sport and entertainment will tell you they didn't do it alone, and had excellent mentors who help them speed up thier own success journey. Joining a mastermind can be a great way to ge...
Sep 16, 2022•32 min•Ep. 242
In this weeks episode I'm sharing an exclusive look behind the scenes at what happens inside my pet business coaching program. You'll hear from The Doggy Doctor - Carol Clark, Queen of the Fields - Katie Guastapaglia, The Spaniel Guru - Hannah Antrobus, and the owner of the U.K's greatest doggy daycare Tim Jackson as they share the results they experienced when they invested in a coach. You'll discover; How Carol transtitioned from dog trainer to a trainer who trains other dog trainers, staffed ...
Sep 09, 2022•32 min•Ep. 241
This bonus podcast was recorded hot on the heels of the amazing September PBIC Elite Mastermind, and Dom is in contemplative mood as he shares his pet business plans for the next 90 days. Quarterly planning is a huge part of what we do in Dom's private coaching programs, and the key to making HUGE progress is to only focus on the high-value tasks that will move your from 2K a month to £4K a month, or from £10k per month to £20K per month, or from six-figures to seven figures. What are those key ...
Sep 05, 2022•30 min•Ep. 240
In this episode I'm joined by Savannah Westwood, Heidi Lewis, Amber Van Denzen Suarez and Doug Keeling, who make up the fantastic four founding members of the newly formed Florida Pet Sitters Association. We talk about how the collaboration came together and their aims for the association which include; Providing a community for Florida pet business owners who feel isolated and alone. Communicating solutions pertinant to the unique local and geographic challenges that Florida pet owners face - l...
Sep 03, 2022•1 hr•Ep. 239
When is the best time to increase your pet business prices? Is it a good idea to take on staff, write a book, or launch a new service during a recession? Is now a good time to making changes in your pet business? Dom thinks 'YES' and in todays BONUS episode you'll discover why, despite rising inflation, cost-of-living crisis, and a recession rolling towards us, now is the best time to make SMALL and BIG changes in your business. You'll also hear why putting off big decisions will cost you in the...
Aug 30, 2022•27 min•Ep. 238
At IMPACT 2022 - The Pet Business Success Summit Dom shared the Ten Pet Business Commandments...these are the ten game-changers that will enable you to stand out from the competition, and protect your pet buiness from the rising inflation and the cost of living crisis.. In this episode Dom deep dives on the first three commandments. They are; 1) Thou Shalt be Premium 2) Thou Shalt Target Thine Ideal Customer 3) Thou Shalt be the Expert Tune in to discover how you can implement these commandments...
Aug 26, 2022•25 min•Ep. 237
In this BONUS episode I'm peeling back the curtain and giving you a sneaky peak at what went down at IMPACT 2022 - The Pet Business Success Summit! You'll hear an extract from my opening presentation of Main event Saturday, which is where I shared my Ten Pet Business Commandments. Commandment number one is Thou Shalt Target Thine Ideal Customer ...this is more crucial than ever right now, because it's only the affluent dog owners in your town who will be easily able to afford your higher prices ...
Aug 23, 2022•36 min•Ep. 236
Todays guest Candace D'agnolo grew up in central Illinois, and showed an early entrepreneurial streak by selling pencils and erasers to other kids in the playground, as well as legitimately bringing in pocket money extra babysitting and dog sitting for her neighbours... She achieved her dream of working at an advertising agency in Chicago, but hated it so left to start a Mural painting business for kids bedrooms. Then she moved into the pet industry and worked with a friend for a while before st...
Aug 19, 2022•52 min•Ep. 235
Just because there's a cost-of-living crisis, inflation is sky-high and we are rapidly rolling towards recession, it DOESN'T mean you can't increase prices and make more money in your pet business. I started my first 'premium' pet business slap bang in the middle of the last recession in 2011. And I did this by charging twice as much as my competitors.... ...So, in todays episode I'm sharing six ways you can make more money in your pet business even when there's a recession. And I'm highlighting...
Aug 15, 2022•35 min•Ep. 234
This weeks guest Isabel Alvarez Arata was born in Equador, moved to Florida as a child, and was surrounded by animals including rescue cats and even a monkey! She adopted her first dog aged 17 - a rescue called Baci, which means kisses. She studied French and Business, and ended up being an English teacher in France aged 23. On her return to the USA she worked in a bank, in sales and in the hospitality industry. She adopted another dog aged 27 but struggled to find a pet carer, so started her ow...
Aug 12, 2022•56 min•Ep. 233
Everyone has a different definition of what is means to have a successful pet business. Some people want staff, some people want awards and recognition, and for others it's the mythical six-figure income level. However, it might surprise you to learn that not all six-figure plus pet business owners are happy. Many have a very high turnover, lots of staff, loads of clients but little actual profit left over for the business owner. It's crucial your thriving pet business grows profitably for you t...
Aug 08, 2022•24 min•Ep. 232
In just two years Lucy Hawke has transitioned from a full-time teaching role, to starting a side hustle pet care business, then she niched down to her true passion, which is guinea pigs and little critters, which led to her writing a book, The Healthy, Happy Guinea Pig Guide Book. Lucy finally left teaching role, retrained as a groomer, and moved with her partner 77 miles to a new location where she now runs Dinky Doodles Professional Styling, a mobile, niched grooming business for doodle owners...
Aug 05, 2022•1 hr 1 min•Ep. 231
Dom has a BIG annoucement today as he's doing two LIVE seminars this year and YOU are invited. One is Wrexham, Wales on August 21st hosted by Karen Boyce of Beastly Thoughts Dog Training, and the other in Florida on October 15th, hosted by Doug Keeling of Bad to the Bone Pet Care. You can book an early-bird ticket for the Grow Your Pet Business FAST! Seminar in Florida by going to https://www.petbusinessmarketing.com/florida...
Aug 01, 2022•21 min•Ep. 230
This weeks guest Doug 'the dog guy' Keeling is a shining light in the pet industry. A self-confessed loner and nerd, Doug moved around a lot as a kid and ended up bonding hugely with his dogs. A passion for travelling led to him training to be an airline pilot at college, that was until he tried flying the plane...hen ended up working in a computer repair shop and a grocery store before getting a job and quickly working his way up to co-owning an antique and estate sale company. He left and got ...
Jul 29, 2022•50 min•Ep. 229
This week Dom shares the half-term report card for his own business, including the good, the bad and the pugly... You'll discover what went well, what went badly and how he measures success in his business and personal life. This is a raw and real episode where Dom goes deep into the mistakes he's made, and how he is fixing them. If you've struggled in the first half of 2022, and you're worried about how you'll be paying for Christmas presents in six-months time, then this podcast will show you ...
Jul 26, 2022•22 min•Ep. 228
Today I'm speaking to one of my Elite members Kirsty Jackson who has an inspirational pet business story to share. Kirsty studied business at university, and was enjoying her 3rd year placement when she fell pregnant with her son Riley. Now, Kirsty is a self-confessed dreamer, but also fiercly ambitous and she was driven to go back to uni to finish her placement so she could build a better life for her and Riley. She was offered a job at the same firm she did the placement, where she stayed foe ...
Jul 22, 2022•52 min•Ep. 227
This weeks guest is awesome animal behaviourist, and one of my Diamond coaching clients, Laura Ward. A childhood love of animals led to Laura leaving school and becoming a Vet Nurse, a career she held for 10 years. In that time she also nurtured a love of dog behaviour, and eventually she left employed life to start her own training business. Steady referrals from her network of Vet colleagues meant the new business thrived, and pretty soon she had a full diary and was hiring other trainers to h...
Jul 15, 2022•1 hr 3 min•Ep. 226
Grab your dog leads and your passport because this special episode will take you to Portugal and back again, via car and boat! The training side of Dom's pet business recently completed a special assignment, that involved collecting a Giant Snauzer puppy puppy from the breeder, raising, training, socializing and loving him for six weeks, and then transporting him to his new owners in Portugal. Tune in to get live updates from the mammoth puppy to Portugal adventure. Check out Dom's bestselling P...
Jul 12, 2022•31 min•Ep. 225
This weeks amazing guest, Sarah Marginson comes to the podcast straight from winning an award at the recent IMPACT - Pet Business Success Summit! Sarah loved growing up with animals, so much so she ended up going to agriculture college, then she was the first female to manage farms for the Home Office. Then she got married and started a pig farming adventure in Winnipeg, Cananda. Fast forward fifteen years and she returned to the U.K to run another farm, before her divorce which spurred her to s...
Jul 08, 2022•52 min•Ep. 224
Fuel prices are up, inflation is raging, no-one had any money and the world has gone to hell in a handcart...certainly that's what you'll think if you follow the mainstream media and whingebag pet professionals on Flakebook. These are challenging times for sure, but as always, pet professionals who go against the grain and do different and better marketing will be the ones who not just survive, but thrive...and in episode 223 Dom gives you the blueprint to successfully ride your pet business thr...
Jul 01, 2022•34 min•Ep. 223
Ever wondered how Disney can sprinkle magic fairy dust all over their business, which leaves their clients feeling warm and fuzzy, so they keep coming back time after time...Well you're in luck because tosay I'm joined by Vance 'Disney Guy' Morris who is coming to the U.K next year to be the keynote speaker at IMPACT 2023 - The Disnify Your Pet Business Success Summit! Vance was a customer sevrvice specialist at Disney for 10 years and he's helped 100's of businesses to transform their customer ...
Jun 24, 2022•41 min•Ep. 222
Get ready to go behind the scenes at IMPACT 22! This podcast was recorded at the end of the Main event, Day 2 of IMPACT, where Amy Smith delivered her keynote presentation and Dom shared his 10 Pet Business Commandments. You'll hear from the amazing speakers and transformed attendees as they share takeaways from the ultimate pet business bootcamp. To grab a ticket for IMPACT 23 - The Pet Business Success Summit, go to www.petbusinessmarketing.com/impact2023...
Jun 20, 2022•20 min•Ep. 221
This weeks guest Cathy King opened Cwtch Animal Homestay in October 2021, South Wales first dog adventure park, and earlier this year, at IMPACT 22 she won PBIC Marketer of the Year! In this episode you'll find out what she did you win that award. You'll also find out about Cathy's previous jobs, where she trained horses in Italy, and worked as a sales manager all over the world, then an illness led to her opening her dream dog business. To join Cathy inside my Diamond Coaching Program go to www...
Jun 17, 2022•1 hr•Ep. 220
Do you ever feel like you're always jumping from one job to the next, running very fast on the treadmill, working really hard and feel busy, busy, busy...but, you aren't really moving your business forward? In short, are you flitting from one bright shiny object to the next, and lack any kind of long-term plan to take your business to the next level? Well, you may be guilty of thinking purley tactically and are lacking a strategic plan for your business. Tune in to discover the crucial differenc...
Jun 10, 2022•18 min•Ep. 219
Why is it so difficult to sell your pet services? Two main reasons. Reasons number 1 - It's difficult to get people to realise they have a problem. Reason Number 2 - It's difficult to get them to choose you (instead of your competitors). How can overcome those two obstacles? Well, you'll find out in this weeks episode, where I'm chatting with copywriting expert, and all round cool guy, Mike Samuels. Mike shares the secrets to creating compelling copy that connects with your potential clients, an...
Jun 03, 2022•1 hr 3 min•Ep. 218
If you're here looking for business and marketing advice then I'm guessing you are the top dog in your pet business. You're the CEO, the big cheese, decision maker and the business leader. But....are you in REALLY in charge? Or like most established pet business owners, do you have a many headed beast of a business where the clients, staff and your family members call the shots... Are you just passenger in your pet business when you should be the designated driver? Tune in to discover how to tak...
May 27, 2022•23 min•Ep. 217
Scaling a pet business is incredibly difficult, and you don't need to get much bad advice and negative opinions for it to completely derail your momentum and cause you to regress. Finding a group of smart, similar thinking, ambitious, supportive pet business owners is the best way to get fresh eyes on your busines problems and facilitate the mindset growth you need to keep progressing. In this episode I'm sharing how joining a Mastermind can help you do this. You'll hear from my own business men...
May 27, 2022•27 min•Ep. 216
