Today I'm on the beach with Alex 'the video guy' Wardle, and we are talking about why now is the time to dust off the BIG pet business plan you shelved when lockdown hit. To keep growing and developing your pet business you need to embrace the growing pains that come with success. I share how you can keep growing AND build a profitable and fulfilling pet business. Also near the end of the pod Alex gets chased by a wasp (funny!) for more help and advice www.growyourpetbusinessfast.com/33ideas...
Aug 28, 2020•20 min•Ep. 125
This week I'm talking to one of my PBIC Diamond members, dog grooming sensation Anna Pollard, who along with her business partner Selina, owns The Dog House Salon in Leicester. Anna tells how she went from doing no marketing (and having no clients) to implementing 80/20, premium pricing, upsells, add-ons and produced a kick-ass paper and ink newsletter which has transformed the business fortunes. Check out her inspirational story now. Go to www.growyourpetbusinessfast.com/33-ideas...
Aug 23, 2020•1 hr 4 min•Ep. 124
Todays guest is PBIC Diamond member Phil Houston. In 2016 Phil actually bought the dog wallking business he was using at the time. He grew it and last year added a doggy daycare business called Tails from the Lake. You hear how Phil used to be a busy fool who was sh!t scared about increasing his prices (but did it anyway), how 'follow up' has transformed his marketing, AND why now he concentrates on lifetime value of clients instead of Facebook likes... www.growyourpetbusinessfast.com...
Aug 15, 2020•50 min•Ep. 123
One of the most frustrating things about being a pet business owner is when you have loads of passion for the job, you are destermined to make an IMPACT in your community with your amazing services....BUT....you haven't got a bloody clue where to start. There's so many things you WANT to do, but your lack of clarity leads to confusion, so you constantly feel stuck in the mud (and you HATE it!) I was like that too and in todays show I share HOW I fixed it. www.growyourpetbusinessfast.com/33ideas...
Aug 06, 2020•28 min•Ep. 122
This week I'm talking to one of my founding PBIC Diamond members, 'The Fairy Dogmother' herself, Kerry Lawson! Kerry shares an inspirational business story of how she gained the confidence to became a dog trainer, then niched down to helping fearful and reactive dogs, and how she kept going during lockdown to bounce back and have the best ever month in her pet business. Like ever! Find out how she did that by checking out todays show. To join the Pet Business Inner Circle go to www.growyourpetbu...
Jul 30, 2020•53 min•Ep. 121
Thats a question I've been asked a lot by pet business owners, who have suffered massively during lockdown, and who now face an uncertain future as the recession rumbles ominously towards us. The truth is YOU are the only one who can influence when you return (and exceed) pre-lockdown levels of income, with the marketing you do right NOW. Tune in to find out my post-pandemic pet business plan. Get more of Dom's help at www.growyourpetbusinessfast.com/summerbootcamp
Jul 24, 2020•26 min•Ep. 120
Today I'm joined by part man, part machine, all awesome Alex 'the video guy' Wardle, and as we at the halfway point of the year we are discussing our half-term 'business' report. You'll find out how Alex and I PLAN for profit, and build a dream business. You can copy this system so you can recover all the lost ground from the lockdown, and smash the granny out of the second half of 2020. For more pet business marketing advice go to www.growyourpetbusinessfast.com/33-ideas...
Jul 17, 2020•26 min•Ep. 119
Discover how todays podcast guest, Nicola Davies went from being a skint, time-poor dog trainer, to having a premium pet business, and she is now known as The Puppy Nanny! Nic quickly built a business with staff and many clients, but found she was working long hours for little reward, she'd created a time-sucking small business MONSTER! Find out how she coped with anxiety and depression to rebuild a better pet business. Go to www.growyourpetbusinessfast.com/challenge for more help and advice...
Jul 10, 2020•1 hr 4 min•Ep. 118
Earlier this year I created INSPIRE - The online pet business success summit. I was joined by five special guests who shared everything from how to create effective video, to how to get your business featured in the paper, how to write a book to how to create an app to grow your dog training business. It was EPIC! And today I'm sharing the FIVE success secrets that you can implement in your pet business TODAY. Go to www.growyourpetbusinessfast.com/challenge...
Jul 08, 2020•22 min•Ep. 117
Do you feel like you are busy fool in your pet business? Are you passionate but penniless and time poor? That's how this weeks guest Sally Cousins felt about her dog walking business too! Sally worked in Tescos for 21 years before she finally followed her passion and started Woofer Walkies. Sally shares how she went from being an average 'low priced' dog walker, to being a 'premium' pet business by mastering email marketing, direct mail and she even wrote a book in lockdown. Go to www.growyourpe...
Jul 04, 2020•57 min•Ep. 116
The biggest cock up I made in my pet business journey was when I opened an online store in 2015. First mistake was having a 'build it and they will come attitude' They don't BTW. Next mistake was I 'outsourced' my marketing and trusted so called 'experts' with my hard earned cash. They spent it galdly but I got no return. In todays episode I lay out why your marketing should be the last thing you outsource. For more pet business advice, go to www.growyourpetbusinessfast.com/33ideas
Jun 26, 2020•31 min•Ep. 115
Alex the video guy is back, and we are fully into our 'post-lockdown' marketing blitz (as you should be too). Alex is putting together a documentary AND leverage his expert video making skills by creating an online course. Dom points out how super smart this is as what Alex is really creating are 'assets' he can use, and reuse over and over again to grow his business. Want to create similar assets in your pet business? Well, you can find out how by listening to episode 114. For more pet business...
Jun 19, 2020•27 min•Ep. 114
How do you turn a dog owning total stranger into a profitable customer for life? Well, it's not about how fancy your logo is, or how good your SEO is, OR how many times you post on Facebook....NO dear listener. It's actually about how you build a relationship BEFORE you sell your services, and it's much easier to sell to a warm lead than a cold lead. Whats the difference? Find out in this weeks episode of the podcast. Grab your 33 ideas to grow your pet business here www.growyourpetbusinessfast....
Jun 12, 2020•20 min•Ep. 113
Today I'm giving you a sneak peak behind the INSPIRE curtain and you have a meaty snippet of my opening presentation 'Operation Re-think'. See, as we leave lockdown there's lots of talk about 'Re-starting' 'Re-booting' 'Re-inventing' your business, but the danger with that is you jump straight on the hamster wheel of busy-ness and end up no better of than you were before covid hit. The answer is to 're-think' what you want, what you really, really want! Check it out then sign up to my 33 ideas w...
Jun 05, 2020•29 min•Ep. 112
This weeks podcast comes to you LIVE from the beach where Dom and Derek are discussing life, the lockdown and Beth leaving school. I share how we managed to re-arrange our priorities and set new goals that would allow Beth to leave her job of 20 years and join the business full time here at Pack Towers. Want to change your life? Then listen to this podcast. Want to improve your pet business? Then grab a ticket to INSPIRE 2020 before the price doubles. www.growyourpetbusinessfast.com/inspire...
May 22, 2020•15 min•Ep. 111
The world is waking up from lockdown and most countries are tentitivley loosening restrictions so that businesses can start trading again. And whether you have started already, are slowly re-starting or just 'thinking' about starting back up, you need a 'leaving lockdown' plan of action. The key to success is to position your service as a 'must have' essential rather than nice to have 'extra'. Check out episode 110 to find out exactly how to do that! www.growyourpetbusinessfast.com/inspire...
May 15, 2020•21 min•Ep. 110
Are worried what your pet business will look like after the corona-crisis has passed? You should be ducky, cos things WILL be different for a very long time. Even post vaccine (which is many months away) there will be a 'fear factor' that stops dog owners investing in services like yours. So, how can you overcome that and prepare for 'life after lockdown'? Well, I have the short answer in this weeks podcast AND the long one will be given at my INSPIRE event and you can grab your ticket fo that h...
May 08, 2020•37 min•Ep. 109
If I've learned anything during lockdown it's that I have a small group of personal and business pals who I simply can't live without. The wonders of technology mean I've been able to connect with my clients and enjoy some screen-time with my family AND nearest and dearest business pals. Top of that list is my business bestie (and book writing genius) Vicky Fraser, and in today's episode we (me, Vicky and Joe) yack about what pro's and con's we've experienced during lockdown. www.growyourpetbusi...
May 01, 2020•31 min•Ep. 108
What did the 'elite' pet business owners do when the lockdown struck??? You can find out in part 3 of the 'Pandemic Podcast Mini-series' cos today I'm talking to my Platinum Private Coaching Clients, who all leaped into action when the corona-crisis hit their businesses. Find out how Carol Clark, Claire Lawrence, Carrie Stuthridge and Katie Guastapaglia wrote books, created groups, challenges and sold online programs to keep their pet businesses going. To get more of Doms help go to www.growyour...
Apr 29, 2020•37 min•Ep. 107
Has lockdown left you feeling lost, listless and lacking motivation? Fear ye not, because in part two of the 'Pandemic Pet Biz Podcasts' I'm catching up with my good mate Alex the video guy, who, just like you and me, has felt all those emotions in the last six weeks. However, we share the germ of our plan that will get your head back in the game, and get your pet business through shutdown. Need more help? Go to www.growyourpetbusinessfast.com/webinar
Apr 24, 2020•38 min•Ep. 106
To help with the stress and sleepless nights that the lockdown is bringing pet business owners, this week I'm kicking off a brand new mini-series 'the 'Pandemic Pet Biz Podcasts'. And in todays show I share how I leaped into action when everyone else shutdown. I wrote a book, created a program for my members, reached out and reassured my clients, but didn't take good enough care of myself... For more marketing advice, go to www.growyourpetbusinessfast.com/lockdownchallenge
Apr 22, 2020•19 min•Ep. 105
Today I'm talking to Harriet Goodhall who runs Pawstastic Gundog Adventures, a niched premium, solo dog walking service in Croyden. Harriet quickly went from being a pissed off vets receptionist to a busy put time and cash poor pet business owner... then she discovered how to market her business and her fortunes changed dramatically. Discover how this self-conscious poodle turned into a pitbull of a business owner in episode 104.... Go to www.growyourpetbusinessfast.com/33ideas
Apr 16, 2020•57 min•Ep. 104
Today I'm talking to Australias Leading puppy trainer, inventor of the Sound Proof Puppy App, and IMPACT keynote speaker Amy Smith. Amy is a dog trainer whose had a rollercoaster of a career. We yack about how she got into training, why she niched to puppies, and how a bunch of dog loving, hardhat wearing workmen planted the seed that grew into the Sound Proof Puppy App. If you area dog trainer you should be insanely curious to hear Amy's inspirational story. www.growyourpetbusinessfast.com/lock...
Apr 06, 2020•28 min•Ep. 103
If you are a pet business owners whose had your world turned upside down since the Coronavirus arrived, and you don't know how your business will survive the lockdown then today is your lucky day because in todays episode I am laying out a simple 'Pet Business Owners self-isolation survival plan'. I'll show you how to 'protect' your existing business AND 'position' yourself as a local 'expert' so you are ready to mop up all the pent up demand when we come out of self-isolation. For more help go ...
Mar 30, 2020•27 min•Ep. 102
This a special episode LIVE from Crufts 2020! Toby and I hit the road to the NEC and you get the lowdown on all the marketing mistakes that pet business owners make at the worlds biggest dog show. I also catch up with PBIC Pitbulls Carrie Stuthridge and Sarah Bartlett, and I visit my old friend Jane Arden as she promotes her new Smartpup subscription box. For more pet business marketing tips and advice go to www.growyourpetbusinessfast.com/33ideas...
Mar 27, 2020•24 min•Ep. 101
Happy Birthday to us, happy birthday to us, happy birthday dear podcast, happy birthday to us! This is a jam packed 100th episode, Alex and I share why I started the podcast, how it helps my business grow, our favourite episodes, AND how we come up with ideas to keep the listener entertained and engaged, and why stories are so integral to your podcast. For more pet business tips and advice go to www.growyourpetbusinessfast.com/33ideas or grab a copy of The Ultimate Pet Business Plan from Amazon...
Mar 13, 2020•37 min•Ep. 100
Today I'm talking to the main man from Milton Keynes, recall expert, Dog Trainer of the year in 2018 (and fellow ginge) Adam Delderfield of 'Delders Dogs'. Adam has had pretty meteoric rise in the industry and in this episode he shares how screwing up training his puppy took him from working in a bank, to launching an award winning dog training business. To move your business forward check out my new Dog Trainers Business Bootcamp at www.growyourpetbusinessfast.com/topdollardogtrainer...
Mar 05, 2020•1 hr 15 min•Ep. 99
Are you a dog trainer who is sick and tired of the feast and famine business model? Do you lack the confidence to put yourself out there and do you consistently fail to get the results and financial rewards your skills deserve? Has your dog training dream become a stressful job that only pays for your seminar habit? Well, fear ye not cos in todays episode I'm sharing the five BIG FAT marketing mistakes that are holding you back. Fix these and you fix your business. For more dog training business...
Mar 02, 2020•32 min•Ep. 98
Who are the easiest people to sell your pet services too? Hint: the answer isn't dog owners, or friends of dog owners, or dog owners who have badly behaved dogs. It's actually your current and past clients. And in today stellar episode Dom shares how you can effortlessly sell more of your services to your current and past clients. For more marketing advice that will transform your pet business grab a copy of The Ultimate Pet Business Plan at www.growyourpetbusinessfast.com/upbp
Feb 28, 2020•21 min•Ep. 97
Most pet business owners struggle to make any money because they create services no-one wants to buy. Do you really think a new dog owner who has a puppy hanging off her arm is saying 'I really wish there was a life-skills class I could attend!' Of course not! So, in this weeks episode I share the secret to creating services that dog owners in your town actually want to buy. If you want more marketing advice then grab a copy of The Ultimate Pet Business Plan from Amazon or go to www.growyourpetb...
Feb 21, 2020•17 min•Ep. 96
