In today’s ‘Bonus’ Episode Dom is sharing the PT Barnum promotional trick you can use to boost your pet business and leapfrog the competition. There’s also a ‘behind the scenes’ peak at this years marketer of the year presentations from IMPACT 2019. Early bird tickets for IMPACT 2020 are only available until Wednesday 31st July. Go to www.growyourpetbusiness.com/impact2020
If you've ever felt stuck in the mud with your pet business, or that your marketing plan just isn't working, then this weeks episode will clear the fog, and help you get clarity about what you need to do to turn things around. We're also sharing success secrets from the recent Cricket World cup which Alex and I are applying to our own businesses, and you can too! Don't forget to grab an IMPACT 2020 ticket at www.growyourpetbusinessfast.com/impact2020
Have you heard of the Sunk Cost Falllacy? The sunk cost fallacy is where the decisions you make are tainted by the emotional investments you accumulate, and so the more you invest in something the harder it becomes to abandon it. Farmville and candycrush are a good example of this. The more time you invest in a game like that, the more you are unwilling to stop and ‘lose’ any progress you have made. In business, sunk cost fallacy is where you keep investing time, money and energy on a project, j...
This week Dom was having a nightmare of a week. He had van troubles, chicken problems and was unable to get Toby’s birthday present to work #epicDadfail I was getting so frustrated that I don’t have the technical knowledge to fix , well anything really. Then I remembered that is how your clients feel too. They don't want to learn how to fix. groom, walk their dog they want someone else to do it. And in this weeks podcast we share how to position yourself as the natural choice.
Do you have confirmation bias? Don't worry, there will be no rash, spots or blotchy skin side effects. However, if you are a pet business owner then your beliefs about what constitutes effective marketing can be heavily influenced by your confirmation bias. When you suffer from confirmation bias you become so fixated on the way your are doing something (which is usually the way you have been doing it for a long time) that you become completely blind to another way of doing it. I see this all the...
How do you cope when you are working flat out in your business and life throws a curevball event at you like moving house? Well, this is what happened to Alex the Video guy last month when he was forced to upsticks and move house slap bang in the middle of his busiest time of the year...How did he get through it AND keep his marketing 'streak' going? Find out in this weeks episode which is a pet business productivity special! Don't forget to book your ticket for IMPACT by going to www.growyourpe...
This week I'm revealing exactly what's going down at IMPACT 2020 (the pet business success summit) The 'keynote speaker', inventor and Sound Proof Puppy App, Amy Smith is flying from Sydney to Sunderland (10469 miles!) to share the amazing business story of how she niched down to just training puppies and now runs five classes a week AND has a constant waiting list. I'm also sharing what else is happening, tune in and then share with a dog training pal! Go to www.growyourpetbusinessfast.com/impa...
Doms going deep on todays podcast (oo er misses) as he asks, does your pet business have a soul and an identity? By that I mean when someone thinks about your business do they think about the walking and the training, OR do they have a strong emotional connection with you because their values are aligned with yours? Is this even important? Well, yes IF you want to charge top dollar prices. You can find out how to do that in this weeks episode of the show. To get Dom's FREE 33 idea to grow your p...
How can you tell if your marketing is working? Well, there are some tell tale signs which tell you that your prospects are really 'into you'. See, when you come onto the radar of dog owners in your town, they tend to do a bit of digging and researching to find out more about you. But, despite what your social media 'gooroo' tells you, liking your FB page or following you on Instagram aren't a good indicators that your marketing is working. Only taking an action like signing up to your email list...
How do you measure success in your pet business? Well, a good barometer to go by is how receptive your tribe is to what you offer them. If you find selling difficult then you probably don't have a great connection with your 'tribe'. This is where Facebook loving Social media 'gooroo's get it 200% WRONG. They measure success by how many likes, shares and FB group members they have, whereas the top pet business owners have different (more meaningful) measurements of success…Find out what they are ...
Do your prospects and clients think you are memorable? Do they tell stories about your business to other dog owners? Do they feel a connection when they read your marketing materials? Sadly, if you are only marketing on Facebook, then the chances are you AREN'T memorable at all. See your brain is programmed to forget things it deems unimportant, like Facebook posts (How many can you remember that you've seen this week? Exactly!) In this episode you will discover how to make your business MORE me...
Do you struggle to create content to promote your pet business? What if I told you you could take a sentence and turn it into a story, then turn it into an email, and then turn it into a blog, then turn it into a book, and then a seminar! Find out how in this weeks episode of the show. Then go to Amazon, grab a copy of Walk Yourself Wealthy and you'll see exactly how I do it! *BONUS chapter of my new audiobook at the end of this podcast*
How effective and useful is Facebook when marketing your pet business? Well, that depends. Do targetted paid adverts that send people to an email list and you'll probably do well. However, do waste of time free 'engagement' type stuff on there and you likely have little success, not only that but if you use FB excessively then you'll probably end feeling inadequate, angry and depressed. Find out how you can fix that in this weeks episode, and if you like what you hear then be a dear and leave a ...
We have a new chicken at Town Farm. She's a red called Ruby, and she's a refugee from up the road. Ruby has to go through the painful process of integrating with our existing brood which is natures way of sorting the weak from the strong. A similar thing happens when you start your pet business, but you get to decide where you sit in the pet business pecking order. Find out how you can leap to the top of the tree by listening to this weeks stellar episode. Get more pet business tips by going to ...
Carrying on from last weeks episode, Alex and I are talking about why you need to plan for profit AND have processes in place to get maximum productivity from your pet business. Dom shares his own personal 'action plan' that enables him to get so many books written, seminars delivered and help more distressed pet business owners who are struggling with their marketing. So if you want to help more people then you NEED more systems in your business and todays podcast will show you how.
This week the P2P podcast delivers it's 50th episode - BOOOM! And to celebrate Alex 'the video guy' Wardle and I are sharing some of the 'BIG PICTURE' thinking that we do in our business. That's because when it comes to marketing and promoting a business fortune favours the bold! If you want to change the world with your dog skills then check out todays milestone edition. Then be a dear and share the podcast with one of your pet business owning friends....
This is a special edition of the show which was filmed and recorded LIVE in the Castle Suite of the Grand Hotel, Sunderland at the end of IMPACT 2019. Tune in to get the lowdown on exactly what went down at the Pet Business Success Summit. You'll hear a LIVE Q and A with me, Alex 'the video guy' Wardle as well as the rest of the speakers, and the attendees. To grab your ticket for next years event go to www.growyourpetbusinessfast.com/impact2020
In this weeks episode, Alex the video is sporting a brand new tattoo but why did he choose to put flowers on his forearm, and why did Alex never even ask the tattooist what his prices were? More importantly, how can you implement a high prices in your pet business? Find out in this weeks episode...www.growyourpetbusinessfast.com/33ideas
Are you a boring business owner? If so it could be costing you a fortune. See, most dog walkers, trainers and groomers are as dull as ditchwater. They talk about their qualifications (yawn) or they use fancy dog training words like ‘operant’ and ‘re-inforce’ which means NOTHING to the average dog owner.So, how to do NOT be boring then? The answer is revealed in this weeks episode of the podcast. Tune in and please leave a review. Ta muchly
First things first, why would you want to get people on an email list?Well, it’s all to do with follow up. And the businesses who consistently follow up, make more money. And email is the BEST way to follow up with dog owners in your town. It's waaay better than Facebook OR Instagram. But how do you get people onto your email list? Alll is revealed in this weeks episode. To get Dom's FREE 33 ideas to grow your pet business go to www.growyourpetbusinessfast.com/33ideas
Is it time to whisk your prospects off their feet and wow them with your amazing dance skills? Maybe not. LOL, but it IS time to get up close and personal, or at the very least get offline and face to face with your prospects. Listen to Dom and Alex share how you can explode your business and sell more services by mastering events. For more details go to www.growyourpetbusinessfast.com/impact
Do you want to feel better OR be better? See, a lot of the time we opt for the things that only make us feel better. A good example would be the instant dopamine hit you get when you receive a ‘like’ or ‘share’ on Facebook. It makes you feel better. It makes you feel valued and validated. But it very rarely makes you any more money in your business. To make BIG gains in your pet business you need to do different, difficult, and often painful things with your marketing, and that's what we are tal...
Today's episode comes to you LIVE from the Indian Palace Buxton! And if that doesn't whet your appetite then the sound of me, Alex and my PBIC crew tucking into poppadoms and pickles while we talk about the trails and tribulations of running a pet business, surely will..If you want to know the down and dirty truth about what's it's really like to start and grow a pet business then you MUST listen to this episode..For more free pet business advise go to www.growyourpetbusinessfast.com/33ideas...
How come you are such an amazing pet business owner, yet you struggle to attract enough clients? That's because people only buy when they are ready to buy. If you want them to buy faster then you need 'follow up' systems in your business. This means you need to get OFF Facebook and use some OFFLINE marketing. Dom and Alex share how to do that in episode 42. Go to www.growyourpetbusinessfast.com/33ideas
The ‘Procrastination Devil’ is a complete BASTARD. He’ll thwart you at every turn and when you sit down to start that very important task he will encourage you to ‘check Facebook’, ‘post on Insta’ or worst of all ‘Just do it tomorrow’. How many times have you started a day with big plans to get something important done, only to fail because the procrastination devil struck once more. So, how can you beat him and get more stuff done? Find out in this weeks episode. For more pet business and marke...
Despite what your mam, your priest and your dog training association tells you, your reputation doesn't just come about because of how you deliver your day to day service. There's another factor which YOU control, that contributes massively to your reputation, which in turn determines how easy it is to charge higher prices. And you can find out what that 'secret factor' is by listening to this weeks episode of the podcast. Don't forget to grab your ticket for IMPACT by going to www.growyourpetbu...
Surely no-one in their right mind would choose to be poor? Well, if you are a pet business owner who chooses to sell to low quality clients who complain about your prices, then yes! You are choosing to remain poor. The trick is to sell to affluent dog owners who expect to pay higher prices. You can get Dom's top tips on how to do just that in this weeks episode of the podcast. Don't forget to grab a copy of the pet business bible 'Walk Yourself Wealthy' from Amazon or Audible NOW!
A huge mistake I see dog trainers making is they give away too much FREE information. They do it in Facebook groups, on messenger, on email AND in person. The problem with that is FREE = COSTS NOTHING = NO VALUE = WON'T BE LISTENED TOO. If you feel like you give too much away for free then Dom has the answer to your probelms in this weeks show. For more pet business marketing tips and advice check out 'Walk Yourself Wealthy' the pet business bible, available from Amazon and Audible.
How do I get more clients Dom? is a questions I hear a lot. The answer isn't simple. You need an offer that dog owners want to buy, which means you need to do some marketing, but most of all it means you need to be doing FOLLOW UP. Businesses who do follow up make way more than those who don't. And what is follow up? You can find out in today's podcast. And you can grab a copy of Walk Yourself Wealthy from Amazon now.
According to a survey from Pew research a quarter of Americans said they never read a book in the last year. As someone who reads a couple of books a week I find that pretty shocking. Reading (or listening) is essential and it's the easiest way to get smarter. As a pet business owner you should always want to get smarter (than the competition) but what business books should you read first? Dom and Alex give you their picks of 2018. For more pet business advice go to www.mydogssuperhero.com/33ide...
