51: The Politics of Marketing - Shannon Stone

Marketing is the cornerstone of any business or brand’s visibility. Once upon a time marketing was all about printed newsletters, physical events and even direct mail. Digitization has changed that dramatically over the past 20 years.

Shannon Stone is a business and marketing consultant who specialises in digital marketing. Working 1:1 with brands and businesses, Shannon is the support system that uses her expertise in Marketing to grow businesses. Shannon is here to discuss The Politics of Marketing.

In this episode you can hear:

1. How to clearly define marketing and how is what you do different from say advertising and PR. 
2. Why digital strategy work matters so much.
3. What is the real power of good digital marketing for brands or leaders, especially those with smaller budgets.
4. Top marketing mistakes made and how to improve.

To touch base with Shannon:

• Linkedin
•  Web

Amplify your ideas and get a bit political with me! To be a future podcast guest or connect with me, I can be found at: [email protected]

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