169: The Politics of Digital Communication - Sharon Zeev Poole

Digital communication is at a base online tools like email, social media messaging and texting to reach other individuals or a specific audience to share a message. Even something as simple as reading the text on a webpage like this can be considered digital communication. We all know this world very well!  My guest is Sharon Zeev Poole, the Founder and Director of highly regarded boutique PR and communications agency Agent99, has grown the company from a one-man show to a full service, award-winning agency located in the thriving creative hub of Surry Hills, Sydney. The agency specialises in launching or relaunching brands in the food, beverage and lifestyle spaces, as well as working with corporate clients, thought leaders and authors to raise their profile.Sharon has worked all over the world on high profile brands such as Warner Bros. Pictures and Starbucks Coffee. Agent99 has been recognised for its work, winning several National PRIA Golden Target Awards including Boutique PR Agency of the Year (2022, 2021 & 2019), and Best Small Budget Campaign (2021).We discuss:

1. How has digital communication changed in your professional experience?

2. A digital footprint is something most of us have these days – and like a credit score is personal yet public. What is the best way to protect ours?

3. Can we change our digital footprint through a campaign or other ways? Examples!

4. The core of any PR and comms campaign has a strategy – can we create one for our digital comms that sits beyond our corporate life and why/how?

5. How can digital comms evolve as we do?

6. Trends we can expect in 2023 for digital comms.

7. Take away: What is your final takeaway message for us on The Politics of Digital Communication?

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