Welcome to the first episode of my 2023 season of The Politics of Everything. Today’s topic is one close to my heart and well, let’s be honest, my business life! We are talking about The Politics of
Media.My guest Nic Hayes knows the media game (despite being a former police officer!). He is a 20-year veteran of media, with a broad range of experience covering all aspects of the media cycle; from public relations, radio/TV broadcasting, and media intelligence to now providing Australia’s media with content and expert talent. Nic launched Media Stable in 2012 after he recognised the increased pressure producers and journalists were under. There was also a need for a different approach for businesses and experts to get their messages, stories, and opinions in front of the media.Nic is a great connector and true relationship builder, and the success of Media Stable has been built on the strong ties and contacts he has developed and nurtured during his two decades of media industry experience. The media landscape has changed so much in the past two decades and what worked in 2003 is not as likely to lead to coverage in 2023. However, some hard and fast rules still apply whenever we engage with journalists, producers, and editors.
We hear from Nic on:
1. What are the hardest things about 24/7 media cycles and is that something that may shift in the near future, maybe as audiences want, for example, less screen time now we are not locked down at home anymore?
2. How does social media interrupt or complement traditional media and are they really different beasts? Explain the insider view!
3. What trends in media are you seeing?
4. How do you advise people to measure median success or ROI?
5. Take away: What is your final takeaway message for us on The Politics of Media?
CONTACT INFO:
LinkedIn: (23) Nic Hayes | LinkedIn
Website: https://www.mediastable.com.au
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