Tim Ross: How Labour Really Won The General Election

On this episode of The Political Press Box I speak to Tim Ross, co-author of Landslide :The Inside Story of the 2024 Election (Biteback Publishing).

Alongside his fellow co-author Rachel Wearmouth, Tim has provided the first full journalistic account of why Labour won the last general election in the UK and, perhaps more importantly, why the Conservatives lost the vote. 

I talked to Tim, who edits for Politico in his day job, about Rishi Sunak’s mentality coming into the campaign, how Labour used AI technology to get out their vote and his views on the early days of Sir Keir Starmer’s government as well as the lessons the news media can learn from the campaign and Trump’s victory in America.

Edited, produced and hosted by Ian Silvera, editor of Tech, Power & Media.