Rob Ford on polling and the media

In this episode of The Political Press Box I speak to Rob Ford. Rob is a Professor of Political Science at The University of Manchester and an author. 

You may recognise him from the media, where he has explained the rise of Ukip, Brexit and produced one of the most extensive studies into the 2019 general election. That's when Boris Johnson battered Jeremy Corbyn’s Labour in the polls. That seems like a long-time go now, doesn’t it?

We spoke about Rob’s Substack, The Swingometer, his work as part of the Exit Poll team on election nights for the BBC and what the public, and the media, need to know about political polling. 

Produced and hosted by Ian Silvera.

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