Why Your Podcast is Losing Listeners | Audience Retention
Episode description
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What turns you off a podcast? Chances are it’s the same things that would make listeners stop listening to your own show! In this episode, Ash and Kane reveal the common things that might be losing you listeners. They also talk about what personally puts them off a podcast and stops them from returning to a show, regardless of the content.
KEY TAKEAWAYS
- Bad audio can be a major put-off for a listener. It will make people stop listening and they won’t come back.
- Too many ads and long intros can be irritating and frustrating to listeners.
- Make your ads sound authentic to stop people from switching off.
- Surface-level content that is ‘dragged out’ will put people off your podcast.
- Repetitive content is boring and wastes listeners’ time. If you and your content are repetitive you aren’t adding value and your listeners will leave.
- If you have a long interview, it’s better to make them as two stand-alone episodes rather than a ‘part 1’ and a ‘part 2’
- Your podcast always has to be content-led, ads and call to actions can’t be at the expense of good content.
- Let your guest speak. If people have come to listen to an episode with a guest, it’s the guest they want to hear from. People who have come for the guest will stay if you are a good host.
BEST MOMENTS
"You’ve worked so hard to get someone there, don’t ruin it by having these things wrong”
“I can listen to 30 seconds of bad audio”
“I won’t continue to listen to bad audio because I might get something useful out of you”
“Don’t work with more than two brand partners at a time”
“Skip the fluff”
“It needs to be content first, the more you give the more you can take when you take”
VALUABLE RESOURCES
EPISODES TO CHECK OUT NEXT
Podcast Production - The Cost of the Wrong Choice
How to Launch a Number 1 Podcast - Part 1
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
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