What is Wrong with This Podcast | What NOT to do
Episode description
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Ash and Kane reveal the things they knowingly do wrong in this very podcast! In this episode they talk about the general rules of podcasting, what usually works and why, but also discuss when it’s ok to go against the grain.
KEY TAKEAWAYS
- We have neglected Spotify by almost exclusively focusing on Apple podcasts
- A lot of our income comes from our agency and training so we haven’t had to explore sponsorship of affiliates
- By not being affiliated with any particular brands it means our recommendations can be trusted fully
- Podcasting is usually a balancing act, unless you have infinite time or money you will have to skip some things.
- Sometimes marketing takes precedence over being evergreen!
BEST MOMENTS
“You want quality over quantity”
“We’ve always had a weird thing around sponsorship”
“We’ve got a very niche and targeted audience”
“Getting that feedback is so important”
VALUABLE RESOURCES
EPISODES TO CHECK OUT NEXT
Podcast Production - The Cost of the Wrong Choice
How to Launch a Number 1 Podcast - Part 1
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
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