Using a Podcast for Lead Generation -vs - Nurture
Episode description
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One of the main ways you can monetise your podcast is by using it to sell your own products and services. In this episode, Ash and Kane explore how Podcasting is uniquely placed to generate sales.
KEY TAKEAWAYS
- If you have a product or service, or a business, it’s really important to talk to your clients and find out where they come from.
- A podcast can build trust and convert higher ticket sales at a later stage, for those products or clients that don’t convert straight away.
- A podcast feels personal which creates the perfect platform to generate sales.
BEST MOMENTS
“In the past two months, they have purchased something from us because they have listened to the podcast”
“Nurture is bigger than any other form of marketing”
“It’s really important people present themselves on their podcast as how they are”
VALUABLE RESOURCES
Podcast Production - The Cost of the Wrong Choice
How to Launch a Number 1 Podcast - Part 1
ABOUT THE HOSTS
Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more.
Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years.
CONTACT METHOD