Short form Video Content | Repurposing -vs- Straight to Camera
Episode description
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Short-form video media is becoming more and more popular, particularly aided by platforms such as TikTok. In this episode, Ash and Kane advise how you can use utilise your podcast content to leverage this and give invaluable knowledge and tips about short-form content to work alongside your podcast.
KEY TAKEAWAYS
- Repurposing into short-form content works particularly well for interview-based shows but there are ways to use any content.
- Direct-to-camera, sharp edits can work well for solo content if you are struggling to repurpose complex solo episodes.
- Do research in your space and see what is trending, then tailor your content around that.
- Think about how you can link trending topics to your content and niche. Things can be loosely related.
- A repurposed podcast clip is more likely to grow your podcast whereas a direct-to-camera clip will grow your overall brand.
- If repurposing interview episodes of your podcast, trial cutting them up for short form to see if it performs well.
BEST MOMENTS
“We have a lot of podcasts where we repurpose their video into clips”
“Venture outside of just your niche”
“By tweaking that content, making sure you’re doing the best thing for social media…that’s gonna give you the best overall growth and therefore grow your show”
VALUABLE RESOURCES
Podcast Production - The Cost of the Wrong Choice
How to Launch a Number 1 Podcast - Part 1
ABOUT THE HOSTS
Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more.
Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years.
CONTACT METHOD