I am super excited to feature serial podcasting entrepreneur Alex Sanfilippo the creator of several amazing platforms for podcasters such as podmatch, podcast SOP, Pod Lottery and pod Talks. If you're passionate about podcasting and want to learn how to be successful, this episode with Alex Sanfilippo is a must-listen! He discusses his journey as a serial entrepreneur in the industry, the challenges he's faced, and his vision for the future of podcasting. You'll also get tips on how to find gues...
Jan 23, 2023•20 min
For the last episode of Season 1 of the “Podcasting Strategy” podcast I’m revisiting and updating an older episode of my first podcast, “The Podcast Growth Show”. Back in 2018 we talked about the benefits of widely distributing podcast show notes articles using the StoryChief platform. StoryChief excels in “content marketing”, for blogs as well as for podcast episode articles . And for our clients, we still follow this approach as one of the best ways to organically grow and promote a podcast to...
Nov 03, 2021•32 min
As Podcasters we all know that growing our social media following is important, but it's also time consuming. Evergreen posting addresses a key problem with social media: If you don't promote your content often enough, it will quickly fade into obscurity. And promoting the same thing over and over again gets exhausting and boring. Links and Resources We go into much more details, pros and cons in the full episode, so just click for links, tools and resources, goto https://podcastingstrategy.com/...
Oct 27, 2021•22 min
Let's assume you’re a business podcaster, and you want to write the perfect podcast introduction for your next episode. And you also need some copywriting to create show notes excerpts, Youtube teaser copy, multiple social media posts variations, meta-descriptions for SEO or even Instagram slides and stories. These short-form pieces of content is is what we at Polymash call podcast micro-copy. We know how hard it is to write an introduction that captures attention and gets listeners or readers e...
Oct 13, 2021•31 min
Creating better episode titles is one of the most important steps to ensure your podcast episodes are discoverable, will will stand out and get listens as well as new subscribers for your podcast. But creating compelling episode titles can be hard. And in this episode we will highlight our favorite tool for crafting great podcast episode titles. Links and Resources For links and resources, goto https://podcastingstrategy.com/episode/podcast-episode-titles Here is the list of Workflow Tools we ar...
Oct 06, 2021•27 min
Podcast show notes articles are crucial in the promotion of a podcast. Especially the way we think of them as a podcast marketing agency. In this, the first episode of a multi-part series, we highlight the first three tools of many. They save us massive time in show notes production process, and have a huge impact on getting the most business value from podcasting as a content strategy. For links and resources, goto https://podcastingstrategy.com/episode/episode-show-notes Learn about the show a...
Sep 29, 2021•23 min
"Can you help us launch a podcast on YouTube?" I've been asked this a lot, lately. We hear from businesses that think of a Podcast as something that lives on YouTube. And we hear from a lot of podcasters who would like to repurpose podcast content when growing a YouTube channel. In this episode we cover all the angles, including the difference between repurposed vs original content. Episode Links And Resources Links, resources and show notes are at https://podcastingstrategy.com/repurpose-podcas...
Sep 22, 2021•19 min
In this episode of our content syndication series we will be focusing on publishing podcasts to content hubs. https://podcastingstrategy.com/episode/content-hubs The podcasting space is rapidly growing, and it has become harder to build an audience. With podcasts becoming more common, more and more content hubs are adding audio support to their platforms. So publishing your podcast show notes and audio players on content hubs can connect you to new audiences. But there is also the long-term valu...
Sep 15, 2021•21 min
How we publish for our clients on social media channels — it is only the initial promo push for new episodes. To reach outside our clients existing followers, we include a form of influencer marketing. Click here for the video. Content Syndication on Social Media Channels Table of Content 00:00 - Intro 00:33 - Previous Episode Recap 01:35 - Content Syndication To Social Platforms 02:56 - Platform: Twitter 03:21 - Hashtags on Twitter and Instagram 03:43 - Platform: Instagram 05:20 - Platform: Fac...
Sep 08, 2021•14 min
Podcast Content Syndication for show notes is the concept of distributing your show notes articles as widely as possible. The timing of how this content is scheduled is a key to success. For links and resources, goto https://podcastingstrategy.com/episode/timing-is-key For the video, watch here: https://www.youtube.com/watch?v=8NPMwRDcTW4...
Sep 01, 2021•12 min
This show explores podcast-based content marketing strategies and stories for organizations and entrepreneurs. I’m Juergen, founder of the Polymash digital strategy agency. Really the origin of our agency was the fact that NONE of our clients liked to create and write their own content. Does that sound familiar? But they all LOVED talking with others about their area of passion and expertise. Podcasting As Content Strategy And so we helped them launch podcasts. The funny thing was that initially...
Aug 18, 2021•2 min
In wrapping up Season 1 of the Podcast Growth Show, I thought it would be a good idea to reflect on the topics we have covered this season. So what I'd like to do in this episode is to do that in the form of a podcast marketing checklist. For complete video show notes & resources: https://PodcastGrowthShow.com/e10 For demo videos, podcasting resources and links: https://Podcast GrowthShow.com Podcasting Resources Guide https://podcastingresourcesguide.com...
Jan 15, 2019•42 min•Season 1Ep. 10
Podcast workflow is not just about recording and producing episodes. It is the result of an overall podcasting content strategy. This episode reveals our podcast production and strategy blueprint. All our little secret tips, tricks, tools and gear we use to save massive amount of time along in our own production process. To download our blueprint, for links to the tools we are demonstrating in this video as well as podcast workflow resources we are demonstrating, please visit. https://podcastgro...
Dec 11, 2018•43 min•Season 1Ep. 9
When podcasters market their show, podcast directories are an incomplete solution and not enough for multi-channel podcast syndication and distribution. Learn how to widely distribute your episode show notes. There are content hubs and publishing destinations you may not have thought of before. And discover a platform to help automate your content distribution to gain quick traffic and SEO rank wins. Visit https://podcastgrowthshow.com/e8 for a demo and links to the podcasting optimized content ...
Dec 04, 2018•27 min•Season 1Ep. 8
It's not that Facebook is a poor platform to promote a podcast on. It's that that the method most experts recommend is flawed. We explore 5 reasons why, and what to do instead. For resources, links and the full episode show notes, please visit https://podcastgrowthshow.com/e7
Nov 27, 2018•16 min•Season 1Ep. 7
Podcast launch marketing with contests may not get you into the "New and Noteworthy" section of iTunes anymore, but is still a great podcast promotion idea for lots of other reasons. Here are some tips for running contests to attract fans and subscribers. For complete video show notes & resources: https://PodcastGrowthShow.com/e6 For demo videos, podcasting resources and links: https://Podcast GrowthShow.com Podcasting Resources Guide https://podcastingresourcesguide.com/...
Nov 20, 2018•26 min•Season 1Ep. 6
This episode and complete walk through video explores why podcast website design should focus on email list building instead of on iTunes subscribers. It offers a design pattern optimized for increasing your podcast subscriber email list. For complete video show notes & resources: https://PodcastGrowthShow.com/e5 Podcasting Resources Guide https://podcastingresourcesguide.com/ For more demo videos, podcasting resources and links: https://Podcast GrowthShow.com...
Nov 13, 2018•28 min•Season 1Ep. 5
One of the best things about having an interview style podcast is that you get to talk and collaborate with some really cool people. You might have the assumption that your podcast guest will share and promote your podcast after the interview goes live. But getting your podcast guest to help co-promote "their" episode is often more difficult than you might think. Here are some tips to make this easy for you both. For complete video show notes & resources: • https://PodcastGrowthShow.com/e4 P...
Nov 06, 2018•16 min•Season 1Ep. 4
How effective are paid podcast advertising strategies, and do they work for podcasters trying to promote their show? Which ad platforms are the most effective? And which are the most affordable? We take a look behind the scenes of 3 platforms, Google AdWords, Facebook and Podcast Ad Networks. For complete video show notes & resources: https://PodcastGrowthShow.com/e3 For demo videos, podcasting resources and links: https://PodcastGrowthShow.com Podcasting Resources Guide https://podcastingre...
Oct 30, 2018•30 min•Season 1Ep. 3
This episode covers reveals how "Podcast Guesting" is one of the best possible marketing strategies for podcasters. Please visit https://PodcastGrowthShow.com/e2 for the full details, links, downloadable outreach templates, resources and tools. The tactical benefits of podcast guesting are too many to count. Great for your SEO: Guest appearances on podcasts usually result in a back-link to your business website. This is a big deal because links to your site are one of the most important ranking ...
Oct 23, 2018•21 min•Season 1Ep. 2
In this, our first episode, we're going to talk about submitting your shows to the most important podcast directories. A basic marketing activity when you're first launching a show, but it's also one of the most important ones, and that's why I thought we'd start here. If you are a new podcaster, you will find a downloadable version of this podcast marketing guide here, and you will find the links to all of the directory entries where you need to submit your show, so that it makes it much easier...
Oct 16, 2018•19 min•Season 1Ep. 1
If you are launching a podcast, or already have one, sustainable growth for your show is your likely goal. But beyond the initial launch on iTunes, this is becoming harder to do. If you are not happy with how many subscribers you have, you're not alone. This podcast is here to help you increase your listener base with top marketing strategies, tactics and mistakes to avoid. We have launched over a dozen podcast ourselves, and have helped countless solopreneurs, authors, speakers and even large c...
Oct 16, 2018•8 min
