We love podcast industry podcasts - there are a lot of them and they're run by smart, passionate people who live and breathe podcasting and who are usually industry professionals. Sometimes though, they don't give the day-to-day enthusiast, creator or indie podcaster a platform to have their say, often taking "the view from the top" as delivered by the "podcasting professionals". In & Around Podcasting has been designed to respect and live alongside those shows and to be an accessible, inclu...
Mar 04, 2024•3 min
It's time for a change: https://www.inandaroundpodcasting.com . Fan of the show? Find it helpful? You can become a supporter of the show via a one-off tip that I'll use to buy a beer at this link: Support The Podcast Accelerator: How to Grow Your Podcast . Your next steps I teach podcasting a lot and for free. So, here's what I'd recommend you do next: Watch my free podcasting tutorials on YouTube: YouTube (Captivate) Ask me anything at all about podcasting over on Twitter: Twitter If you need h...
Mar 03, 2024•8 min
What does the future of podcast monetization look like? Today I'm joined by Sam Sethi, founder of https://www.podfans.fm, a new platform embracing creator culture and a pioneer of the value for value movement within podcasting and beyond. Fan of the show? Find it helpful? You can become a supporter of the show via a one-off tip that I'll use to buy a beer at this link: Support The Podcast Accelerator: How to Grow Your Podcast . Your next steps I teach podcasting a lot and for free. So, here's wh...
Oct 05, 2023•39 min•Ep. 323
I got into podcasting a decade ago. Since then, I've seen it change from a fledging industry with little revenue flowing through it and flourish into a genuine media industry with billions in ad revenue available every year, the teething problems of a measurement industry, and the "boom" of 2019-2021 (ish). There are people who have been in this game longer than me, and we've all seen the industry change. I've spoken about podcasting becoming a genuine "industry" many, many times but right now, ...
Sep 07, 2023•40 min•Ep. 322
You know me, I don't sugarcoat when I feel that something isn't as good as it could be. And, with the world of podcasting growing and, in particular, the choices that consumers have about the myriad shows they can listen to, it's never been more important for your show to "get things right". But what is "right"? Surely that's subjective? Yes, of course, it is - but there's little doubt that best practices now exist in podcasting and that there are objective changes that you can make to your show...
Aug 24, 2023•42 min•Ep. 321
I'm delighted to be able to give my reaction to the Squadcast acquisition by Descript, plus I preview a little of Podcast Movement 2023 and thank Josh for his kind beer money! Fan of the show? Find it helpful? You can become a supporter of the show via a one-off tip that I'll use to buy a beer at this link: Support The Podcast Accelerator: How to Grow Your Podcast . Your next steps I teach podcasting a lot and for free. So, here's what I'd recommend you do next: Watch my free podcasting tutorial...
Aug 16, 2023•25 min•Ep. 320
Design is everywhere. Design is every THING. You simply cannot escape it. But, as podcasters, we fall into the same trap that so many other types of organisation fall into: commoditising design and believing it to be something that we can either skimp on, do ourselves or that doesn't matter. All of that is simply wrong, and very seriously wrong. We also believe that design simply means "graphic design". It doesn't. Designing every single aspect of your show means that you can genuinely compete f...
Aug 03, 2023•18 min•Ep. 319
When I first started my journey within the podcasting world, I was lucky enough to meet a range of people who have gone on to become genuine friends. Amongst those is one of the finest, most revered people within our industry, Dave Jackson, a friend, mentor-from-afar and Podcast Hall of Fame inductee who continues to help podcasters around the world every single day. On this episode, Dave and I dig deep into the last two decades of the podcasting industry and speculate on what might happen over ...
Jul 27, 2023•49 min•Ep. 318
In this episode, I have a deep-dive conversation with Mike Wooller, Head of Content Partnerships at Global. Mike has a wealth of experience in the industry and this episode is a must-listen for the serious indi podcast creator. We kick things off by demystifying some of the often-used industry jargon. Mike breaks down what terms like "Spot", "Programmatic", "Direct Sell", "Host Read", "MRG", and "CPM" really mean. Next, we're discussing the current climate in the podcasting world. How are brands...
Jul 20, 2023•46 min•Ep. 317
Warning! This episode contains some f-bombs and other well placed word bombs - but they’re worth it. Threads, the brand new "chat app" and Twitter alternative from Meta, aka Facebook, aka Instagram, aka Zuckerberg, launched last week and has already amassed almost 100 million users. Within three days, I saw a podcast "guru" claiming to know how to use Threads to grow your podcast and, sure enough, the content they published about it was shockingly awful. So, how do you use Threads to grow your p...
Jul 13, 2023•17 min•Ep. 316
When it comes to generating predictable revenue from a podcast, reliability in downloads is vital. Whether that podcast is monetised via programmatic ads, directly sold host-read ads, selling merch, selling live-taping tickets, listener support via tips and memberships or a diverse combination of these and more, there are certain elements that make that show reliably profitable. When a podcast is monetised well, it delivers repeatable and reliable numbers that can be projected and used as the ba...
Jul 06, 2023•28 min•Ep. 315
I frequent many podcasting communities and without a doubt, the biggest question (and the biggest question for the last decade) is " How do I grow my podcast? ". I've spoken before about why this isn't an easy task and why that might even be the wrong question to ask. The truth is that running a podcast as an independent creator is really hard, it's really time-consuming and by the time we've produced our episode, we often don't have the mental bandwidth or the physical time to properly market o...
Jun 29, 2023•27 min•Ep. 314
In this episode, I discuss how to build audience loyalty and drive podcast growth through exclusive content and early/premium access. Learn how to identify the types of content that resonate most with your listeners and create a compelling premium offering that sets your podcast apart. Get practical tips on delivering high-quality, exclusive material and fostering a sense of community among your subscribers. Unlock the power of premium access and take your podcast's growth and monetization to ne...
Jun 22, 2023•31 min•Ep. 313
In this episode, I dive into my experience at the Podnews Live Manchester event on June 13, 2023. Held at The Lowry Theatre in Salford, Manchester, this event was an absolute success, buzzing with industry experts and enthusiasts. An impressive lineup of speakers took to the stage, including industry stalwarts like Podnews' James Cridland & Sam Sethi, little ol' me, Crowd Network's Michael Carr, and many others. Each speaker brought something fresh, adding new energy to the dialogue about th...
Jun 15, 2023•18 min•Ep. 312
Last week, me and the Captivate (@CaptivateAudio) team hit London for The Podcast Show (@PodcastShowLDN). We joined our fabulous Global family (@Global) as podcasting industry experts, enthusiasts and creators descended on England's capital to celebrate, learn and hypothesise about podcasting and the way that the industry has been, where it is today, and where it will be tomorrow. In its sophomore year, The Podcast Show had a lot to prove - but did it live up to the hype? In this review, I go de...
May 30, 2023•37 min•Ep. 311
In this episode, I'm taking you on a deep dive into YouTube's long-awaited new podcasting features that have the potential to increase and enhance the way that we, as creators, connect with our audience. Join me and special guest James Cridland, the founder and editor of Podnews, as we explore these new features and address some critical questions. We'll begin by discussing the specifics of YouTube's new podcasting features and who has access to them. James and I discuss the process of getting y...
May 25, 2023•54 min•Ep. 310
In this episode, I explore the power of podcast memberships and share valuable strategies for creating irresistible subscriber experiences. Learn how to design a membership program that captivates your audience and keeps them engaged, with tips on content selection, delivery, and promotion. Discover how you can leverage the potential of memberships to boost your podcast's growth, revenue, and long-term success. Don't miss this essential guide to elevating your podcast's appeal through captivatin...
May 18, 2023•30 min•Ep. 309
As I bring The Podcast Accelerator back from hiatus, I wanted to share my thoughts and experiences from over a decade in podcasting. But, rather than just rattle through a list of things that I've seen and how the industry has developed, I thought it's be fun to bring on a podcasting talent and good friend to interview me for my own show - so, welcome to the show my interviewer, Danny Brown of Pod Chat and Captivate fame! My interviewer... Danny Brown Serial podcaster | Head of Podcaster Support...
May 09, 2023•1 hr 1 min•Ep. 308
Today I'd like to run you through what's coming up on the podcast that will help you to grow your audience! As I come out of hiatus I've planned an array of content to help with your podcast growth, monetisation and that will also give you some insights into the state of podcasting on YouTube, via community and more. And I've got some fantastic guests lined up to help me! Fan of the show? Find it helpful? You can become a supporter of the show via a one-off tip that I'll use to buy a beer at thi...
May 05, 2023•8 min
The hiatus is over! It's been a while but I'm back to educate and (subjectively...) entertain those creators looking to build a meaningful, sustainable podcast audience. There will be some changes so I want to spend a little time reflecting on why I took a break and talking about what's coming up, what's changing, and more about the format. Plus, I'll tell you a little about the things that I've been working on in the meantime. Thanks for your patience, I'm excited to get back to this. Useful li...
May 04, 2023•15 min
I'm having a little bit of a break from the podcast to focus on family and Captivate but will be back shortly! In this episode I'll talk to you about why, when I'll be back and recommend a LOT of excellent content to help you to grow your podcast while I'm away! Useful links from the episode How to Get More Listener Engagement - We all want more “engagement” on our podcasts but the word itself poses some challenges and leaves us fighting for broad strokes of interaction that we just can't scale....
Mar 30, 2022•4 min
Podcasting tech can seem overwhelming but it rarely is once you know how to use it. Here are three creative and actionable ways that you can instantly start to use dynamic ad and content insertion to enhance your podcast today. Fan of the show? Find it helpful? You can become a supporter of the show via a one-off tip that I'll use to buy a beer at this link: Support The Podcast Accelerator: How to Grow Your Podcast . Your next steps I teach podcasting a lot and for free. So, here's what I'd reco...
Mar 14, 2022•29 min•Ep. 307
The truth is that you and I, we don't know everything and remaining humble is a skill and mindset that we all, as podcasters, must practice and adopt so that we don't limit the potential of our podcast by letting our ego get in the way. Fan of the show? Find it helpful? You can become a supporter of the show via a one-off tip that I'll use to buy a beer at this link: Support The Podcast Accelerator: How to Grow Your Podcast . Your next steps I teach podcasting a lot and for free. So, here's what...
Feb 14, 2022•24 min•Ep. 306
An interview show is touted as the way to "explode" your influence and increase your impact by the gurus who sell anything to anyone, but you've followed all of their advice and for some reason, your numbers aren't moving and your guests don't often share the interviews that they do with you. Why? Fan of the show? Find it helpful? You can become a supporter of the show via a one-off tip that I'll use to buy a beer at this link: Support The Podcast Accelerator: How to Grow Your Podcast . Your nex...
Feb 07, 2022•32 min•Ep. 305
The panacea for the busy podcaster is a robust set of processes. But are your processes devolving your podcast into a lifeless cookie cutter template? Are your processes undermining your creativity and, if so, how can you achieve the perfect balance? Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news. I’m your host Mark Asquith, The British Podcast Guy and MD and co-founder of Captivate...
Feb 01, 2022•22 min•Ep. 304
Each social channel has its nuances, benefits and flaws. Twitter is my personal favourite for podcast growth so today I'm sharing a few simple strategies that I employ to build my podcast audience using the platform. Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news. I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company...
Jan 24, 2022•28 min•Ep. 303
We all want more "engagement" on our podcasts but the word itself poses some challenges and leaves us fighting for broad strokes of interaction that we just can't scale. But we can fix it. About The Podcast Accelerator Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news. I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech compa...
Jan 17, 2022•33 min•Ep. 302
Black Friday just rolled around once more and, as ever, my inbox was flooded with sales from all sorts of people including podcast "gurus". I'm sure that you had the same emails. With January about to roll around again, the emails will just keep on coming with offers that are too good to be true, time-bound (" Act now! ") and at a huge discount ( "Down from $997 to $297, today only!" ). It means you can save a bit of money, so what's the problem? The problem is: to succeed at anything, you have ...
Nov 29, 2021•18 min•Ep. 301
As a serious independent podcast creator, it’s important that you have a full toolkit available to you to help you to grow your podcast’s audience and to monetize your show(s) in diverse ways. There are so many options available to audio influencers and podcast creators that it can be hard to figure out which range of options to incorporate into your monetization strategy but, inevitably, the subject of sponsors, ads and ad partners will present itself, often sooner rather than later. In short: ...
Nov 22, 2021•27 min•Ep. 300
You'd be forgiven for thinking I've been lazy over the last month. My podcast publishing has been slower than usual - dropping from once per week to once every two weeks - but, it hasn't been due to laziness. It's been due to experimentation. Honestly. Promise. But why? A few weeks ago I had a planned week off from publishing. I had a family holiday booked and, as usual, I let my audience know not to expect an episode of The Podcast Accelerator that week. Logging back into my Captivate account o...
Nov 01, 2021•11 min•Ep. 299
