Show Summary: "Creating a pilot episode helps you set proper expectations with your listeners." Ready to dive into podcasting but don't know what your first episode will be? Then create your pilot episode! Pilot episodes help you set expectations with your listeners, and this is where you can warm them up and make them understand why they should listen to your show. It will also help you set your podcast's tone and save their time by telling them right off the bat if this is the right show for t...
Apr 05, 2022•15 min•Season 2Ep. 16
Show Summary: "Knowing your target market determines what solution to provide to your dream clients, and it serves as your compass in crafting your message, goals & irresistible offer." There are tons of content ideas you can generate if you give time to identify your target market's behavior. You can break them down thoroughly and create different episodes with simplified explanations and actionable steps your listeners can follow after listening to your podcast. And in this episode, I shar...
Mar 29, 2022•10 min•Season 2Ep. 15
Show Summary: "Podcasting helps you get your dream clients through the buyer's journey." We need holistic, integrative medicine in our lives, and we need to learn more about it to improve our way of living and our families'. We need self-care for good mental, physical, emotional, and spiritual health. That's why I decided to help business owners and experts in the holistic and integrative industry spread their word so many people can educate themselves and live their best lives. And in this epis...
Mar 22, 2022•13 min•Season 2Ep. 14
Show Summary: "Podcast Sponsorship is not just about monetization but it is providing the tools or products your customers need to achieve their goal." Now that you're sure about starting your podcast monetization campaign through sponsorship, you also want to make sure that you're reaching out to the right people or brands you want to partner with. Closing deals or acquiring sponsors doesn't only depend on how great your offer is or how attractive your podcast media kit is. Still, it will also ...
Mar 15, 2022•11 min•Season 2Ep. 13
Show Summary: "Preparing the necessary materials before doing your outreach will intensify your social proof and add more confidence to brand owners in investing in your show." In the last episode of The PodCash Show, I discussed the 3 different Sponsorship models. And if you listened to it, maybe you know by now which model suits your podcast to start the direct monetization campaign. And if the CPM-Based model suits your show best, then the next 12th episode is for you! Today, I share with you...
Mar 08, 2022•13 min•Season 2Ep. 12
Show Summary: "The number of downloads shouldn’t stop you from monetizing your podcast." If you are a podcaster who likes to monetize your show but is quite skeptical because you think that the number of downloads is a huge factor, or you don't know how to position yourself to potential sponsors, then this episode is for you. In this episode, I discuss the 3 Podcast Sponsorship models that can serve as your guide in identifying how to position your show to brands you've been dreaming of being pa...
Mar 01, 2022•13 min•Season 2Ep. 11
Show Summary: “Take care of your sanity and peace because you need that in creating sincere and genuine content for your audience.” Today's episode is gonna be quite different because it isn't about actionable steps for podcast growth & monetization. But it has something to do with how you can make content with your utmost attention. Being a business owner, a content creator, a student, a leader while dealing with different life situations can sometimes get the best of you. And I totally und...
Feb 22, 2022•15 min•Season 2Ep. 10
Show Summary: “Establishing a HUMAN CONNECTION & a COMMON GROUND with your audience will help you differentiate yourself from others.” Hi guys! It’s been such a long time since I recorded an episode. And now I’m super happy and pumped up writing the show notes as a preview of the 9th episode! So the 9th episode is about making your podcast more engaging. We all know that it’s challenging to keep the engagement of your audience especially if your contents are “recorded” which is a characteris...
Feb 15, 2022•12 min•Season 2Ep. 9
Show Summary: “Your visual brand style completes your brand’s identity and makes you stand out as a podcaster.” When we hear the word podcast, almost instantly, we associate it with "audio." However, we commonly forget that the "visuals" play a significant role in defining our podcast and building our brand as well. For this episode, I invited a visual brand stylist, Blessy Pastor, to educate us about the value of optimizing your podcast artwork, graphics, and promotional materials. Blessy, also...
Feb 08, 2022•41 min•Season 2Ep. 8
The PodCash Show S2E7: Crafting Your Podcast Intro Show Summary: “Having an intro makes your message clear right at the onset of the show when your audience presses the play button.” In today’s episode, I talk about the value of having an introduction for your podcast. An effective intro and outro ensure that the message of your show is clear and gets across to your audience. While the background music sets the mood for the episode, the intro sets the tone. Ask yourself these questions: What do ...
Aug 17, 2021•9 min•Season 2Ep. 7
Show Summary: “Building long-term relationships with your guests and hosts expands your network and grows your leads.” Have you thought about inviting someone over to your show, or maybe considered guesting on another podcast? Well, you thought right. Podcast guestings are a massive help in generating leads for you. Guesting happens in two ways. First is inviting someone from the same industry with whom you share similarities. This person is someone who can provide your audience with tips and so...
Aug 10, 2021•12 min•Season 2Ep. 6
Show Summary: “The goal is to be like a magnet. Whenever your target audience needs a solution to their problem, they come to you. You are their top choice.” In this episode, I talk about the three simple steps that will help generate leads for you and exponentially grow your show. To make these steps effective, you must first have three things: target audience (T), clear message (C), and clear offer (C). TCC is about helping you craft your message and your goals for your audience. Once you’ve d...
Aug 03, 2021•12 min•Season 2Ep. 5
Show Summary: “Worthy leadership means being able to lead, get results, and bring people along for the ride.” This episode is an interview episode with a PodCash listener who became a friend in the online industry. His name is Steve Worthy, a podcaster and CEO of Worthy Leadership Group specializing in leadership coaching, communication, and productivity. In this episode, we talk about his experiences in business and the army and how it applies to podcasting. I love how he believes in the power ...
Jul 27, 2021•41 min•Season 2Ep. 4
Show Summary: “Low number of downloads is not a hindrance to make your podcast a success.” To reach your target conversion rate, focus not only on the number of downloads that your podcast gets. Instead, strategize on the following: WAY OF EARNING. Different ways of monetization require different strategies and measures of success. A good comparison is selling services versus running ads and getting sponsors. Having a sponsor requires you to have a certain number of downloads per episode, while ...
Jul 14, 2021•12 min•Season 2Ep. 3
Show Summary: “ Podcasting is a great way to generate leads because it’s underpriced. It allows you to share your message, your purpose and values, build your network and attract the target audience that you want to be partners with.” Why is podcasting a great platform to generate leads? Three things: Brain dumping. You can record and store your knowledge on a platform where other people can benefit from. By ensuring that what you share is valuable, you can basically solve the problems of other ...
Jul 06, 2021•10 min•Season 2Ep. 2
Show Summary: The PodCash Show is back for another season! Join us as we talk about lead generation strategies and monetization ways to improve your podcast and scale up your business. Season Two of The PodCash Show goes deeper and explores fresh strategies to help you increase your leads and sales through podcasting. Listen as Kai tells you about her experiences as a podcaster and a podcast service provider and shares with you everything she’s learned in between, including valuable insights fro...
Jul 06, 2021•6 min•Season 2Ep. 1
"To all our listeners around the globe, thank you so much." This is the last episode of The PodCASH Show’s Season 1. On behalf of the whole team, thank you so much for your support and tuning in to the show every week. We appreciate all of you! We’ll be back after a few weeks with better content that’ll help you take your podcast to the next level. We’ll do it together. We’ll build your brand through Podcasting and make it a success. See you in a few weeks! Don't forget to download the 5 Actiona...
Feb 02, 2021•13 min•Season 1Ep. 18
"Satisfy your clients’ needs and wants." In this episode, I’ll share with you how I closed a client through my podcast and what other platforms help me achieve that. We’ll identify the two types of leads you should aim for your business and which among these two have higher conversion rates. I’ll also answer the question, “Is it possible to earn or close a sale if your podcast is in the infancy stage?” Learn more about my three-month podcast journey and tips you can use for your brand. Don't for...
Jan 26, 2021•10 min•Season 1Ep. 17
"Don't focus on the rankings; focus on the content." Yes, The PodCASH Show ranked 20th, 18th in less than a month, even in the 2nd spot, but the question is, does it really matter? That moment was blissful and surreal. I was ranked next to Neil Patel's Marketing School, and it made me feel that I am doing something right, and it was a very great start. In the third month, I was out of the rankings, and the questions that popped up in my head were; "If you're out of the chart, does it mean that y...
Jan 19, 2021•15 min•Season 1Ep. 16
"You have to create awareness for your podcast, so your audience knows that it exists." Creating and maintaining a podcast show is not a one-man-band. Having a team in place to cover your processes' main areas is an absolute advantage and accelerates your podcast growth. In this episode, we will talk about: The results that The PodCASH Show has generated for one month What we did before officially launching the podcast What kind of team should you have for a campaign like this Importance of unif...
Jan 12, 2021•12 min•Season 1Ep. 15
"Content is King; Engagement is Queen, Podcast is a platform to support your King & Queen." In this episode (which is the second part of episode 13, Random Connection Request), I quickly recap our episodes from 1 to 13. Here, I talked about the other particular reasons why I started the podcast show. Who pushed me to start this? Have I experienced all the ups and downs for three months of doing the podcast? What kind of understanding has it given me from the beginning? HAPPY NEW YEAR! Thank ...
Jan 05, 2021•14 min•Season 1Ep. 14
“One of the greatest things that I've experienced being a podcaster... Is that it helped me mature a lot in the way I handle my clients and understand other podcasters.. (I realized) that it's really a lot of work.” In this episode, we’ll talk about the big reason why I started the show... Actually it’s because of YOU, as aspiring podcaster/ podcast service provider Here are some of our sneak peeks for season finale: Discover the “New Way” to Brain Dump New Ideas ( find out in 2:09 ) Podcasters ...
Dec 15, 2020•8 min•Season 1Ep. 13
“We want to maximize our shows as much as we can... But we still want to run the ads or have sponsors who are aligned with our brands...” We’ve talked about Affiliate Marketing and Podcast Guestings… Now let’s talk about Sponsorships and Advertising! Find out how brands decide if they’ll partner with you or run their ads on your podcast. Here are some of our sneak peeks for today: Sponsorships or Advertising? What's the big difference of how brands do business with you and your podcast show. The...
Dec 08, 2020•11 min•Season 1Ep. 12
“ There are a lot of people you can bring into your show that do different things other than podcasting for as long as they are aligned with your goals, your purpose and can resonate with your audience...” In today’s episode, we’ll talk about Guesting and Having Guests. Now we’ll discuss how finding a guest and being a guest in someone else’s show can take you to the next level and can bring you more sales. Who says only celebrities can do guestings? Take a look on today’s show highlights: Guest...
Nov 29, 2020•13 min•Season 1Ep. 11
“It’s like hitting 2 birds with one stone -- using and [promoting] the products the you faithfully believe in and at the same time earning from it...” In today’s episode, we’ll talk about Affiliate Marketing Through Podcast. Learn how to promote the people, the products and the services that you trust and recommend and earn commission out of it. A Win-Win deal right? Here are some of our sneak peeks for today: Discover how this top global influencer and guru earned over $3 Million in affiliate r...
Nov 24, 2020•15 min•Season 1Ep. 10
In this episode, I talk about selling services through podcast such as: Consultation services Health services Financial services Management services Marketing services But apart from these, there are also other services you can sell for as long their legal and ethical. I also discuss the proper timing to offer your services to avoid the salesy approach by finding the right balance and asking yourself questions like Do people trust you already? Do you have brand advocates or loyal fans ready to v...
Nov 17, 2020•15 min•Season 1Ep. 9
Selling digital or physical products through podcasts has been one of the effective ways to monetize. Based on research, fifty-four percent of listeners are most likely to buy products they hear from the show. For starters, building social media presence and authority helps big time to achieve your goal. Connecting with the right target market Engaging Building relationships Asking for your family and friends’ support proactively are just some of the ways you can get started. But if you already ...
Nov 10, 2020•13 min•Season 1Ep. 8
If you're having trouble promoting your podcast, maybe it's because you haven't identified yet which platforms your target market usually hangs out. This plays a significant role in making your marketing strategies a success. If you use Instagram, are you sure that that's the best place to promote if you're selling professional services? If you use Linkedin, are you sure that people go there to buy online products? If you don't know the answer yet, well, this show is for YOU! I said this before,...
Nov 03, 2020•14 min•Season 1Ep. 7
Crafting your offer saves you from being burned out and drained because it helps you shape the clarity that your audience needs to know. You have to be clear of the message you are conveying through your episodes. It has to relay what kind of problem you are solving and what kind of solution you have for the: *INFORMED *UNINFORMED and the *MISINFORMED listeners Addressing the problem, breaking it down into pieces and making it educational and informative advances your business to the next level....
Oct 27, 2020•12 min•Season 1Ep. 6
Crafting your customer avatar is an essential step to monetize your podcast. Speaking your ideal clients’ language, pain points, and motivation levels up your content because they’d feel that you LISTEN CAREFULLY. This is one of the most critical things podcasters miss to do, even my clients. That’s why in this episode, you’ll hear tips and strategies on how to understand your dream listeners better. Identifying their Psychographics Demographics Identify your Topic of Influence Know what’s your ...
Oct 20, 2020•16 min•Season 1Ep. 5
