Most people trust professional services like CPAs and lawyers to know more about the subject than they do. For example, you need a CPA because you aren't versed in every tax law, and you need a lawyer because you didn't pass the bar. However, with digital marketing, which is also a professional service, people tend to dismiss the expertise. And who can blame them? There are more bad actors in marketing than in most professional spaces. Furthermore, it's easier to "make stuff up" regarding market...
Dec 19, 2022•21 min
Getting screwed by digital marketing agencies has become a right of passage for most plumbers. It's common that plumbing marketing agencies rope companies into spending $12,000 per month on PPC and SEM. Unfortunately, this package is a total ripoff. Your goal as a plumbing company (in many cases) should be to have zero ad spend. Once you're firmly cemented on "The Big Show," which means Google organic and Local Maps results, you can begin to generate consistent leads without PPC for plumbers. It...
Oct 24, 2022•46 min
Plumbers can often detect economic downturns before it becomes official. Increased prices and lower work volume are clear indicators. Since plumbing is an essential service, it's an excellent business to be in. However, the home renovation boom of 2020 is over, and those extra jobs are not readily available. So how should plumbers handle marketing during an upcoming recession? It's essential to stay consistent with your marketing campaign and perhaps even invest more in marketing if you've negle...
Oct 17, 2022•43 min
There's nothing wrong with buying plumbing leads. However, the most successful plumbing companies DON'T HAVE to purchase leads. Plumbers identifying as "lead buyers" have a root problem preventing them from generating consistent business. The lead buyer mindset is antithetical to sustainable business success. For example, we offered pay-per-lead plans, and plumbers had to pay 10x of our monthly fee and could not afford it. These companies could've generated all these leads for free with our mont...
Sep 07, 2022•31 min
At Plumbing Webmasters, we are here to help plumbers reach their goals. However, the only way to dominate Google Maps rankings is to work within Google guidelines, not against them. In today's podcast, Nolen Walker and Jason Landry of Plumbing Webmasters discuss the intricacies of Google Maps rankings. You can rank in multiple areas if you have more than one legitimate location. However, it's important to understand that Google Maps uses a LOCAL algorithm. You have to be local to rank in Google ...
Aug 30, 2022•34 min
Nolen Walker and Jason Landry of Plumbing Webmasters discuss plumber reputation, reviews, and rankings with the must-have Local SEO tool, DataPins. The Webmasters' team references Ahrefs recent Hidden Terms Study, which finds that nearly half of all clicks come from searches that Google cannot assign to a specific query. Typically these are long-tail keywords or private searches. Either way, DataPins helps you rank for these kinds of plumbing terms on Google. As part of a comprehensive digital m...
Aug 23, 2022•1 hr
SEO spam is a big problem for plumbing companies. For most plumbers, they fight spam from competitors who use black-hat SEO in an attempt to manipulate Google’s algorithm. Some plumbers, however, are
May 03, 2022•54 min
At HVAC-Plumber SEO Webmasters, we understand how to generate plumbing leads for companies. However, some contractors prefer to buy plumbing leads from 3rd-party vendors, which shall remain nameless.
Apr 21, 2022•59 min
Every year some hotshot marketer poses the question, is plumber SEO dead? It’s a clickbait question to garner attention. Here’s the truth: SEO ethics, skills, and competence are dead, but the practice
Mar 08, 2022•40 min
At Plumbing Webmasters, every new client we speak with has been screwed by a digital marketing company at some point in their careers. Unfortunately, while there are a few good digital marketing agenc
Mar 07, 2022•33 min
The industry can be tough to navigate when it comes to plumbing contractor marketing. Plumbers are constantly bombarded with calls from marketing agencies offering new shiny objects in the form of whi
Mar 04, 2022•29 min
Strong brand signals increase conversions for plumbing companies in 2022. If you’ve ever wondered why SEO works for some people and does not work for others, the answer is in the brand. A well-known p
Mar 03, 2022•13 min
Nolen and Jason discuss user intent on today’s Plumbing Webmasters podcast. One of the most significant changes in Google’s algorithm has been user intent in the past decade. As a result, websites fro
Feb 18, 2022•37 min
As an SEO company that has served the plumbing industry for over a decade, Plumbing Webmasters has devoted its business to helping plumbers thrive. We’ve already written the ultimate guide for Plumber SEO based on our decade-plus experience working with plumbers, but we also understand that the SEO algorithms consistently evolve. With this in mind, here are five plumber SEO changes for 2022 and how to respond. 1) Quality Content Over Thin Blogs Google’s patience for thin content is growing ironi...
Sep 20, 2021•39 min
A plumber’s marketing budget varies by location, goals, and philosophy. However, when it comes down to resource distribution, many plumbers are engaging in self-defeating behaviors. Spending $30,000 on paid ads is not smart when you understand the whole story of digital marketing. Reports suggest organic results get 75% of the clicks while paid ads get only 25%. So even though you think you’re ranking on top of Google, only 25% of the users are even going to consider clicking. That’s when you mu...
Jul 20, 2020•12 min
There’s plenty of misconceptions about content in the SEO industry. For one, the phrase “content is king” has been misused and misrepresented among the industry’s most arrogant and delusional participants. While content is very important for ranking on search engine results, the manner in which it’s outlined, written, and published is ultimately what determines its value. Word count alone no longer matters in plumbing SEO in 2020. What matters is user experience and the satisfaction of user inte...
Jul 09, 2020•17 min
Some plumbers and HVAC contractors, we speak to believe that SEO is a magic trick. These people aren’t fools, they are just misinformed. There’s a point of view from people outside the industry that proper SEO requires some kind of magical formula. The truth is that SEO is very straightforward when done right. Furthermore, Google can’t be tricked in the way that it could be in the early 2000s. Stop trying to trick Google and focus on your users instead. If you track Google’s algorithm updates yo...
Jun 24, 2020•10 min
Since the birth of SEO, link building has been one of the most polarizing topics. We know that links are an important ranking factor today, but that the quality of the link is now of much greater importance. When Google first launched, they could not distinguish a natural link from an unnatural one. With this in mind, SEO professionals used spam and schemes to get to a #1 ranking. Many plumbers think these tactics still work in 2020, but they’re very wrong. Google’s quality guidelines on links a...
Jun 16, 2020•12 min
When it comes down to the plumbing population, about 80% don’t take marketing seriously. These plumbers are satisfied with the status quo and don’t wish to grow their plumbing company and make more money. That leaves an additional 20% who aspire for a greater life, and business. These plumbers have made an important first step in the marketing process, which is a very personal one. It is the will to improve their lifestyle through digital marketing. They understand that without a deliberate inte...
Jun 16, 2020•30 min
For plumbers, lead generation and SEO are often thought about as separate services but in reality, the two concepts are fundamentally connected. You’ve probably thought about how you can buy plumbing leads without having a website, content, GMB listing, or any kind of search engine optimization campaign. While you will find companies that sell leads, you are unlikely to find what you are really hoping for from these lead sellers. Having worked with hundreds and hundreds of plumbers across the Un...
Jun 08, 2020•14 min
You don’t want to just start a business; you want to kill it. You crave lasting, deep success for your plumbing business. The world has enough mediocre performers out there. Why not create something fantastic? Here at the Plumbing Webmasters, we’ve crafted a handy guide to launch your plumbing startup into the online marketplace with faster, more sustainable, and overall better results. It all revolves around one singular strategy: specialization. Listen closely as Nolen and Madison reveal how f...
May 21, 2020•42 min
It may not seem like it but this pandemic is an opportunity for you as a plumbing contractor to solidify the professional relationships you have with your current customers, make sure they become recurring customers, and even gain new customers. But it all starts with outstanding customer service. Believe it or not, you can exhibit stellar customer service as a plumber in these challenging times. And these times certainly are challenging for plumbers. Plumbing work usually entails moving around ...
Apr 30, 2020•18 min
People don’t realize how much information Google requires to deliver qualified search results to consumers. The tech giant examines hundreds, sometimes thousands of businesses within your service area alone. Some of them provide plumbing solutions, while some only claim to. The plumbing professionals earning the highest ranks in local search are those that provide the most evidence of their activity. In a way, all search results are driven by evidence. Reviews, custom websites, and other plumbin...
Apr 27, 2020•13 min
We all love to hear underdog success stories, especially when the underdog is a startup plumbing company! In today’s True Client Story, we explore the shocking rise of a water heater specialist who began with no brand or online history to speak up, and ended up a top ranking dynamo with outrageous success! The best part: This plumber did it all in less than six months. Jason and Nolen share how this clever professional managed to top local search results in such a short time. If you’ve been stru...
Feb 05, 2020•20 min
Have you ever been on a kids roller coaster? As a child, the thrill of moving easily keeps us entertained. As an adult however, that thrill changes to irritation as we long to progress to loops, sudden drops, and rapid turns. A kids roller coaster simply goes nowhere, fast. When it comes to plumbing companies, lead sellers are the new kids roller coaster. There’s a real thrill of feeling your business gradually move with each incoming lead. As your company brand matures however, it becomes clear...
Dec 23, 2019•25 min
Family holidays are a fantastic time for residential plumbing professionals. With all the festive meals and grease goop going down the drown, it’s no wonder that homeowner calls shoot through the roof! In fact, it’s estimated that “Brown Friday” (the day after Thanksgiving), produces a 50 percent increase in plumbing leads for garbage disposals and sink clogs. Not every plumbing professional however, is in a place to take advantage of that surge in leads. If your website and GMB account haven’t ...
Dec 19, 2019•36 min
Plumbing contractors often underestimate the value of personalized design. With all the trucks, fancy equipment, slogans, advertisements, and websites out there, it’s easy to forget that the most important brand asset for your company…is you. Your face (and your employees’ faces) play a huge role in website performance and local SEO! In this interconnected age, now’s not the time to be shy. Now’s the time for high quality photography with big smiling faces. You’ll be amazed just how big an impac...
Dec 13, 2019•24 min
Plumbing SEO changes year after year. In fact, the industry shifts so much, we go to conferences to stay on top of all the latest news and practices! In this latest podcast, Jason and Nolen share some of the juicy tidbits they picked up from their latest SEO conference. Look for key changes GMB management, online brand development, on-page optimization, and more! If your website has struggled to break into premium rankings, be sure to listen in. Helpful Lessons for Plumbing Professionals * Keywo...
Nov 25, 2019•46 min
Do you ever feel frustrated buying leads from another company? Not only do thousands of plumbing businesses purchase their leads from online services, they’re forced to share them with local competitors. That’s a hard pill for any professional to swallow, especially when competition is so fierce! Yet many businesses feel trapped into perpetuating the lead-buying process. How can you break free of the cycle? Today, we’re going to explore the process of improving your local search performance and ...
Oct 24, 2019•30 min
What’s more powerful than a name? Your plumbing company name not only establishes your identify to potential clients, it communicates who you are to search engines as well. That’s why originality, clarity, and conciseness are so crucial when it comes to choosing your brand name! In our latest discussion with Jason and Nolen, they’ll explore some simple guidelines on choosing a brand identify that’s optimized for search. Following these guidelines could be the difference between steady traffic an...
Oct 15, 2019•13 min
