Successfully Creating Your Own Brand | Web Summit Keynote
Nov 27, 2019•10 min
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Episode description
Today's episode is from my keynote at Web Summit. I cover all the ways to successfully create your own brand and amplify it for the future.
Key Moments:
[0:18] Branding and marketing is a signal
[1:20] People buy on emotion for logical reasons
[3:00] Mickey Mouse has an extraordinary frequency
[4:15] You need to be credible
[6:40] You need to show impact
[7:38] The three strategies you need to create
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