Ken Austin: Co-Founder of Proper No. Twelve | #ThePlaybook 310
Oct 20, 2020•22 min
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Episode description
On this episode of #ThePlaybook, Ken Austin, co-founder of Proper No. Twelve, shares some insights on:
[2:00] - Why the lack of competition among Irish whiskeys was the “perfect storm” for launching Proper No. 12
[5:00] - The Rule of 101 and why he teaches it to as many young people as possible
[11:44] - Why he believes that millennials understand the importance of happiness better than other generations
[15:44] - How he went the extra mile to get into the whiskey business with Conor McGregor
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