If you want to get more customers you need to learn how to emotionally connect to others. People generally buy based on emotion, using logical reasons as their impetus for action. So, make a point to connect with them emotionally in order to stimulate their interest. Don't be afraid to show your feelings; demonstrate high energy and excitement for your idea, business, or service. Your passion and belief need to come through in your pitch!
Oct 24, 2021•5 min
Howard Marks, Co-Founder & CEO of StartEngine Equity Crowdfunding, Inc., shares his insights on the many challenges that startups can experience during fundraising, as well as how he’s working to solve the problems faced by hundreds of thousands of new companies each year. Marks and host of #ThePlaybook, David Meltzer, chat about a variety of topics including why there is more value to be created with small businesses than with large corporations, the reason why core values will always outwe...
Oct 23, 2021•20 min
A new episode of my TV show Office Hours premieres tonight on Bloomberg TV at 8:30 pm PST. Office Hours is the first late-night entrepreneur talk show that features the best and brightest entrepreneurial minds from business, sports, entertainment, and beyond to talk about success, failure, and everything in between. Joining me on today’s episode are Joni Rogers-Kante founder & CEO of Senegence, my business partner and friend, Mike Mumola, founding member of Mediaabundance, and Jayson Waller,...
Oct 22, 2021•11 min
On this episode of #ThePlaybook, Jerry Morgan, President & CEO of Texas Roadhouse (NASDAQ: TXRH), sits down to chat about: [1:10] - The winning “recipe” that helps to keep organizations fundamentally sound [2:42] - Why separating yourself from competitors with a few key strengths is essential [6:20] - How his experience working his way up through the ranks at Texas Roadhouse has prepared him to keep their tradition for “legendary food and legendary service” [14:01] - The three key ingredient...
Oct 21, 2021•19 min
Are you willing to enjoy the pursuit of your potential? Not everything that we do we are going to love, but those who become an “overnight success” have learned to love every part of what they do. We’re romanticizing this “passion” and “entrepreneurial” thing, it’s BS. Entrepreneurship is about making a ton of money. If you can make a ton of money, then apply your passion and purpose to it! Find the light, love, and lessons in everything and learn to love it!! Those who are able to stay in busin...
Oct 20, 2021•7 min
On this episode of #ThePlaybook, Travis Chappell, Founder, and CEO of Guestio, sits down to discuss: [1:42] - Why maintaining credibility is a key component for any content creator [5:01] - What it took for him to stop trying to walk the path that others laid out for him [10:20] - How creating a service to solve a problem he was experiencing himself gave him more faith in his skills as an entrepreneur [12:10] - Why his podcast “Build Your Network” was really an extension of his life strategy, af...
Oct 19, 2021•19 min
Hey everyone! It’s Monday so we’ve got another episode of the Road to Revenue Series. We took over the Breakfast with Champions: Millionaire Breakfast Club for a #BYOQ Live Q&A. You brought the questions, I brought the answers, you are going to learn about seeking open minds vs closed minds, taking inventory of your truth every day, and how anyone can get 5 minutes of my time. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday durin...
Oct 18, 2021•58 min
Zander Fryer, CEO of High Impact Coaching, Host of the Sh*t You Don’t Learn In College podcast, and author, shares his thoughts on why sales skills can be the tool for accomplishing any goal you have, as well as how to discover the hidden paradigms that are controlling your actions. Fryer and host of #ThePlaybook, David Meltzer, chat about a variety of subjects including how coming to terms with your own mortality empowers you to live a fuller life, how to reprogram the way your brain operates, ...
Oct 17, 2021•27 min
Hey everyone! Yesterday was the series premier of my new show, Office Hours! Office Hours is the first late-night entrepreneur talk show that features the best and brightest entrepreneurial minds from business, sports, entertainment, and beyond to talk about success, failure, and everything in between. We hosted a launch party to celebrate the premier and I was fortunate to have my fellow cohosts, Mike Mumola and David Moreno join me for a quick Q&A to talk about what it was like behind the ...
Oct 16, 2021•16 min
Today is the day! My new TV show Office Hours premieres tonight on Bloomberg TV at 8:30 pm PST and can be streamed at any time on Amazon Prime Video. Office Hours is the first late-night entrepreneur talk show that features the best and brightest entrepreneurial minds from business, sports, entertainment, and beyond to talk about success, failure, and everything in between. Joining me on today’s episode are Kim Perell, CEO & Founder of 100.co, my mentor Blaine Bartlett, the President & C...
Oct 15, 2021•22 min
On this episode of #ThePlaybook, David Brandon, Chairman of the Board at Domino’s Pizza, provides his insights on: [:21] - How playing football for Coach Bo Schembechler at the University of Michigan led him to a career in business [7:26] - His best advice for an executive who wants to master the art of leadership [11:38] - Why his hiring approach has been impacted by his experiences at Disney World [13:28] - How the expectations for the attitude of a CEO have changed over the years
Oct 14, 2021•23 min
Be a courageous leader who illuminated flaws instead of hiding them. The ability to be vulnerable is such an important aspect of life that I switched the two words sitting on my nightstand from "Thank You" to "Radical Humility," as a reminder to be humble and allow myself to be vulnerable. And it's not simply being vulnerable as a person at home with your family; it is essential to also be vulnerable as a leader in business. Vulnerability is simply the courage to be yourself, "warts and all," a ...
Oct 13, 2021•5 min
On this episode of #ThePlaybook, Tay Sweat, entrepreneur, investor, and creator of STB (Secure The Bag), shares his knowledge about: [:51] - How a perspective of abundance helped him get past some of the limiting beliefs he held since childhood [3:44] - The definition of “F You Money Mentality” and how to get rid of your biggest sources of frustration [5:47] - Why entrepreneurs should never be afraid of other people mocking them [12:28] - The secrets to building a brand without spending a lot of...
Oct 12, 2021•20 min
Be considerate about what you are asking for in business or your personal life. Take the perspective that one person’s crumbs are another person's cake. When I was five years old, I told my mom that I wanted to make a million dollars. I just wanted to buy her a house and a car, thinking that I would never work again. Looking back at that now, it’s obvious that I was only asking for crumbs at the time. I (unknowingly) held beliefs that were holding me back from achieving more. Limiting beliefs ar...
Oct 11, 2021•1 hr 1 min
Stop calling them mistakes and start calling them miracles. Each time you make a mistake you get to learn a lesson from it. Shift your perspective and be grateful for making mistakes. Let me know what miracles you have learned from and how it changed your life afterwards by texting me at (949) 298-2905.
Oct 10, 2021•8 min
Matt Zingler, Co-Founder & CEO of Rolling Loud Music Festival, shares his thoughts on how a couple of failures helped the Rolling Loud team learn the right way to build a marketing platform for their events, as well as why having a business partner to lean on during tough times played a key role in his success. Zingler and host of #ThePlaybook, David Meltzer, chat about a variety of topics including why providing an exceptional experience has helped to turn Rolling Loud attendees into their ...
Oct 09, 2021•24 min
This Daily Habit Changed My Business and My Life 1. Study the things you have planned for the day. Look to create efficiencies with your habits. For example, I have a 5/20 Rule, where I try to schedule five- minute phone calls and keep my in-person meetings to 20 minutes, which ultimately promotes a more productive conversation. 2. Study the white space of your calendar. How can you schedule more of those five-minute calls or 20-minute meetings? How can you be more accessible to those who might ...
Oct 08, 2021•8 min
On this episode of #ThePlaybook, Mat Ishbia, President and CEO of United Wholesale Mortgage, the nation’s #1 wholesale and purchase lender, sits down to discuss: [:59] - How his time playing basketball and coaching at Michigan State helped to shape his mindset [6:08] - Why focusing on “little wins” today can pay big dividends for your company in the future [8:11] - How to structure your team so that you have the right leaders in place [16:22] - The two key strategies that have helped him to beco...
Oct 07, 2021•20 min
One of the most common questions I receive is, “how do I become inspired”? We are all already INSPIRED! We are all connected to the greatest source of inspiration possible. However we’re using such a limited amount because our ego is corroding our connection. So what do we do when we feel disconnected? Stop! If you entered the freeway going the wrong direction, you wouldn’t speed up and continue accelerating the wrong way. You’d slow down, get off on the next exit, turn around and go the right w...
Oct 06, 2021•6 min
Marianne Williamson, best-selling author, political activist, and spiritual thought leader, shares her insights on: [:59] - How to reconcile politics with spirituality and religion [6:15] - Why we need to “revisit” this country’s first principles [10:38] - How she’s creating content to support her main mission: to contribute to a conversation that takes everyone to a higher level [20:40] - Why the consciousness of our actions has a massive impact on the results
Oct 05, 2021•25 min
Hey everyone! It’s Monday so we’ve got another episode of the Road to Revenue Series. We took over the Breakfast With Champions Millionaire Breakfast Club on Clubhouse for a 2 Minute Drill Pitch Competition. Helping me judge the contest were Glenn Lundy and Jayson Waller, we heard 5 pitches and gave feedback for each one, with the winner receiving the chance to pitch on Season 3 of 2 Minute Drill Filming for season 3 of 2 Minute Drill starts in November, go to dmeltzer.com/pitch to apply to comp...
Oct 04, 2021•51 min
Gabby Etrog Cohen, Global Head of Integrated Communications and Marketing at Harry's, talks about the different ways that brands can sustain a long-term connection with the consumer, as well as the three traits she tends to look for when hiring new team members. Etrog Cohen and host of #ThePlaybook, David Meltzer, chat about a wide variety of subjects including the basics to building a brand that stands out from competitors, the single most important skill that Gabby learned while working at Sou...
Oct 03, 2021•22 min
Tom Allen, Head Football Coach at Indiana University, shares his thoughts on the mindset it takes to step up and help out your team when you’re needed most, as well as why love is the core component of every successful team he’s been a part of. Allen and host of #ThePlaybook, David Meltzer, chat about a range of topics including why being the best always takes a lot of courage and how to avoid letting your past determine your future, as well as why everyone should be setting high standards, no m...
Oct 02, 2021•24 min
2 questions to ask every single day On average most people have 1,000 people they're connected to. The thing people like to do most is helping others, so the softest ask you could make is 'Do you know anyone who could help me?
Oct 01, 2021•10 min
On this episode of #ThePlaybook, Amy Trask, CBS Sports Analyst, Chairman of the Board for BIG3, and Author of You Negotiate Like A Girl, shares her thoughts on: [:39] - Her favorite strategy for building courage and combating insecurity [11:35] - The best compliment she ever got from Al Davis, legendary owner of the Raiders [14:20] - How she views gender roles in the sports industry and the biggest change she’d like to see [19:24] - The biggest drawbacks that occur when leaders are not being tru...
Sep 30, 2021•24 min
Life is a series of opportunities with some seemingly better than others. Keep pressing everything to get the most out of the opportunities afforded to you. Skepticism and doubt will emanate from people around you, stay focused on what the opportunity entails and what the reward could be. In order to break through and become the person you want to become, you have to weather the layers of uncertainty and get through the turbulence of life. Bet on yourself and the abundance of the universe with c...
Sep 29, 2021•6 min
On this episode of #ThePlaybook, Luvleen Sidhu, CEO, Chair, and Founder of BM Technologies, Inc. (BMTX), sits down to discuss: [3:41] - How working for Lehman Brothers after their bankruptcy made her determined to change the way that people look at banks [5:21] - Why her approach of always giving 110% has led her to countless unexpected opportunities [12:34] - The biggest challenges that banking is facing today and major benefits that come with utilizing digital banking [14:05] - Why she starts ...
Sep 28, 2021•21 min
The main difference between an Entrepreneur and an Intrapreneur is that an Intrapreneur is an employee, and an Entrepreneur is the founder who designs, launches, and manages a new business, which almost always starts out as a small business. Entrepreneurs risk everything when they start. Intrapreneurs normally have corporate career risks (Salary, Expenses, Benefits, Equity) that arise from launching their business, but they often have many more resources at their disposal. Being an intrapreneur ...
Sep 27, 2021•59 min
Today's episode is all about cold calling! When you cold call someone, only two things can happen, one, they answer the phone, two they don't so you have to leave a voicemail. Don't try to sell someone on an answering machine, your objective should be to get them to call you back. Stimulate their interest. Stimulate interest: connect emotionally to stimulate their curiosity Transition interest: provide collateral or information to transition the curiosity to allow you to share a vision Share a v...
Sep 26, 2021•10 min
Eben Britton, Host of “The Eben Flow” Podcast, former NFL player, and cannabis advocate, shares his insights on the reason why “stuff” will never fill the hole in your soul, as well what he learned about the mindset of a warrior from co-hosting the Hotboxin’ podcast with Mike Tyson. Britton and host of #ThePlaybook, David Meltzer, chat about topics including how healing your relationship with yourself allows you to establish deeper connections with others and the meanings of their names and how ...
Sep 25, 2021•31 min