You don't build your community, your community builds you. The more content and value that you can give away, the easier it will be to grow your community. Give them what you afford to give away. Be abundant with your content, consider what content you have that will stimulate people to join your community, transitions their interest, shares a vision with them, and then figure out what content you have will guarantee them profit. Once you figure that out, you can charge start charging them for y...
Feb 28, 2021•4 min
Priscilla Tsai, CEO and Founder of cocokind, talks about how her immigrant parents were able to model hard work for their children and also shares her thoughts on how she was able to follow her mother’s lead in founding her own business. Tsai and host of #ThePlaybook, David Meltzer, share their thoughts on subjects including the appeal of social entrepreneurship and compassionate capitalism, why resilience is key for entrepreneurs today, and how using a door-to-door strategy can help to build yo...
Feb 28, 2021•22 min
Don't just talk the talk, guarantee the value that you are providing and walk the walk. Articulate the quantitative value, not subjective value. You would be amazed at how easy it is to do business when you can provide more value than you are asking for. Show them the reasons, impacts, and capabilities that you can guarantee them profit. If you want me to answer your question on the podcast, tweet me @davidmeltzer, or email me a video at david@dmeltzer.com of you asking me a question and I will ...
Feb 27, 2021•4 min
Jotham Stein, attorney and author of the book Even CEOs Get Fired, sits down to discuss some of the most common reasons that executives lose their job and how someone can turn being fired into the best thing that ever happened to them. Stein and host of #ThePlaybook, David Meltzer, chat about a range of topics including the Do’s and Don’ts of an employment agreement, how to achieve a “professional reincarnation” and how Jotham’s experience building a business of his own prepared him to advise cl...
Feb 27, 2021•22 min
You have to build your community based on the value that you are providing. Once your community starts asking you for more access, it is time to monetize. You have to articulate the value to exceed what they are asking for. If you can guarantee more value than you are getting back, then why wouldn't they want to pay for your products or services. The more value that you can guarantee, the easier it will be to monetize your audience. If you want me to answer your question on the podcast, tweet me...
Feb 26, 2021•4 min
Today's episode is from my new TV Show, “2 Minute Drill.” It is the first "Pitch Only" show with four contestants competing for over $50,000 of cash and prizes. Joining me today are Will Ford, the President and Co-founder of Launchboom, and Rory Cutaia, the CEO of Verb Technologies. You’ll hear four pitches and feedback from the three of us and in the end, Rory will determine the winner. You can watch 2 Minute Drill on Fridays at 8:30 pm PST on Bloomberg TV and on Amazon Prime Video. Come ask me...
Feb 26, 2021•24 min
Your brain can only think of one thing at a time, so when you find yourself overthinking, you are creating interference between your mind and your ability to refocus. Refocusing is a practice, I spend time every day practicing the muscle of refocusing, which will create more productivity, accessibility, and gratitude in your life. If you become anxious, then you need to stop, identify that you are entering ego-based consciousness, and roll into a different trajectory. If you want me to answer yo...
Feb 25, 2021•4 min
On this episode of #ThePlaybook, Paul Rivera, CEO of ElectraMeccanica, sits down to discuss: [2:11] - The advantages that Electra Meccanica has over some of the earlier-stage startups in the space [8:15] - How Electra Meccanica’s Solo vehicle can be used for a wide variety of applications [15:30] - What it means to revolutionize micromobility and how the hidden ROI of electric vehicles impacts us all [19:20] - Why the company will be launching its vehicle in Los Angeles in 2021
Feb 25, 2021•22 min
Quantify the reasons, impacts, and capabilities of the value that you are providing. Don't be vague, tell them what the numbers are. Someone once told me that their sales were up 300%, so what does that mean, they made one dollar last year and now they made three dollars? Be credible, the moment you lose credibility, everything that you say afterward is either discounted or ignored. If you want me to answer your question on the podcast, tweet me @davidmeltzer, or email me a video at david@dmeltz...
Feb 24, 2021•4 min
If you take inventory of your values, everything in your life becomes an evolution, not a revolution. Your values will change, making it okay to be a hypocrite, which is okay. Your values will also make it easier for you to make critical decisions, the next time you have to make an important decision, ask yourself, "How does this align with my values?" If you want me to answer your question on the podcast, tweet me @davidmeltzer, or email me a video at david@dmeltzer.com of you asking me a quest...
Feb 23, 2021•5 min
On this episode of #ThePlaybook, Karolína Kurková, Cofounder of Gryph & IvyRose, actress, and model, discusses: [1:06] - How acting and modeling have taught her patience as well as how to navigate relationships with the people around her [4:54] - Why having a professional basketball player as a father helped her prepare for the demands of a career in entertainment [6:40] - Why some entrepreneurs underestimate the effort it takes in order to be the best [11:40] - How listening to and learning...
Feb 23, 2021•24 min
Abundance is created by believing that you live in a world of more than enough. Your perception becomes your reality, which is why a belief in abundance over scarcity makes such a big difference in our ability to execute in a business. There is more than enough of everything for everyone. Always remember my three rules of negotiation: (1) Never negotiate to the last penny. (2) Always be fair. (3) Don’t do business with dicks. If you want me to answer your question on the podcast, tweet me @david...
Feb 22, 2021•6 min
The Blend: Counter-intuitive and Confusing Due to the way I define happiness, I often get asked whether it is possible for a persistent person to also be patient. My younger self would have said no, but now I believe that we can combine a drive to achieve with a more patient approach to reaching our goals. We need to combine these two values in our lives in order to truly thrive. Another way to think of blending is to think of it like temperance. Temperance is a virtue that moderates our behavio...
Feb 22, 2021•1 hr
People ask me all the time when they should monetize their products and services, and I always tell them, when someone asks you for it, it is time to start monetizing it. If you are providing enough value for someone to ask you for your product or service, then you should be charging them for it. I give my books away for free and oftentimes, someone will ask me where they can buy another copy, and I offer to send them another copy, but the majority of the time they say that they want to pay for ...
Feb 21, 2021•4 min
The three universal law of "no's" is the ultimate blend of persistence and patience. During a sale, if you receive a "universal no" that can be a missed call, simply forgetting about it, or a verbal "no". After the third "no" I will let them know, hey it seems like right now is not the best time, if they call back, great. If they don't, they just did you a huge favor. If you want me to answer your question on the podcast, tweet me @davidmeltzer, or email me a video at david@dmeltzer.com of you a...
Feb 20, 2021•5 min
Jessica Zweig, CEO and Founder of the SimplyBe. Agency, Author, and Podcast Host, shares some of the insights that can be found in her new book, Be. - A No-Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself, and talks about why the journey to find yourself isn’t always lined with butterflies and rainbows. Zweig and host of #ThePlaybook, David Meltzer, discuss a range of subjects including why understanding your shadow can help you share the light that’s within yo...
Feb 20, 2021•22 min
I get this question all the time, and my feeling about college is, if you can afford to go, why wouldn't you go? If you don't invest in yourself, what are you ever going to invest in. College is an extraordinary opportunity, and the social aspect of college is special. However, I would not suggest that someone go to college if it is going to put you in deep debt. If you can afford to go, you will have the time of your life, but if you just want to learn, you can access all the information in the...
Feb 19, 2021•3 min
Today is episode 7 of my new TV Show, “2 Minute Drill.” It is the first "Pitch Only" show with four contestants competing for over $50,000 of cash and prizes. Joining me today are Jayson Waller, CEO of POWERHOME SOLAR, and the host of The True Underdog Podcast, and Rory Cutaia, the CEO of Verb Technologies. You’ll hear four pitches and feedback from the three of us and in the end, Rory will determine the winner. You can watch 2 Minute Drill on Friday’s at 8:30 pm PT on Bloomberg TV and on Amazon...
Feb 19, 2021•24 min
People always ask me how I manage my time or how I find the time for all the activity in my life and I always tell them to be a student of their calendar. There are three things you need to study on your calendar, not just look at, but study. 1. Study the things you have planned for the day. Look to create efficiencies with your habits. For example, I have a 5/20 Rule, where I try to schedule five-minute phone calls and keep my in-person meetings to 20 minutes, which ultimately promotes a more p...
Feb 18, 2021•3 min
On this episode of #ThePlaybook, Kenny Rueter, CEO and Co-founder of Kajabi, sits down to discuss: [1:50] - How putting building a homemade toy for his kids led to the idea for Kajabi [4:47] - The challenges the company has faced while scaling its remote workforce [8:34] - Why he wants to “spoon-feed” success to his customers [11:30] - His predictions for the future of education and why it will be personality- and brand-centric
Feb 18, 2021•22 min
There are three phases to scaling a business: Phase 1: Learning Stage During the learning stage, introduce your values to new members of the team. It is vital that all employees are aligned with the values of your business. Help your team connect to what inspires them, and they are more likely to live by your business’s values. Phase 2: Execution In the execution stage, employees learn to maintain proper balance in achieving the company’s mission. Having a motto or mission to guide employees dur...
Feb 17, 2021•4 min
People always make the excuse that they don't know anyone that can help them break into their industry of choice, but how many of them are consistently asking, "Do you know anyone that can help me?" Most people have over 1,00 people in their network, so by simply asking one person a day if they know anyone that can help you, you can expand your network by over 30,000 people a month. If you want me to answer your question on the podcast, tweet me @davidmeltzer, or email me a video at david@dmeltz...
Feb 16, 2021•4 min
On this episode of #ThePlaybook, Craig Siegel, Mindset Coach, Podcast Host, and Founder of Cultivate Lasting Symphony (CLS), shares his thoughts on: [1:21] - How identifying your passion will help you to drive forward towards your goals [3:27] - Why studying neuro-linguistic programming after deciding to leave his job on Wall Street has changed his life [7:52] - How he works to learn from the mindset of the world’s “juggernauts” and shares those lessons on his podcast [11:00] - Why a person’s pe...
Feb 16, 2021•21 min
One of my favorite quotes is from the poet David White, "Vulnerability is not a weakness, a passing in the position or something we can arrange to do without vulnerability is not choice. Vulnerability is the underlying, ever present, and abiding under current of all natural state." In order to be vulnerable, we must illuminate our mistakes. Being vulnerable means that you are honest and accountable, especially when analyzing yourself. We need to know what we are good at, what areas we need to im...
Feb 15, 2021•4 min
There are two simple ways to get what you want in life or business: 1. You can ask for it. 2. You can attract it. ASK: A piece of information or content with a specifically designed “ask” built in for the target market that will inspire them to take action. Ask people for help or ask people if they know somebody who can help. When you ask people if they know somebody that can help, you have exponentially more success, because everyone has hundreds of connections to other people on average. ATTRA...
Feb 15, 2021•59 min
Raise your awareness, the more you raise your awareness, the faster you will be able to get back to center, or your highest frequency. One way that you can start raising your awareness is by spending a minimum of a minute day when you first wake up to find your highest frequency. You only get one action in a day, everything that happens after that is a reaction to that initial action. Throughout the day, when you find yourself in ego-based consciousness, a heightened awareness will allow you to ...
Feb 14, 2021•6 min
Fear and anxiety will motivate you, but it will drain you. It will get you started, but in reality it is slowing you down. Use the focus that fear and anxiety give you, and transition it into inspiration. Imagine that you are running a race, using fear and anxiety is just like adding weights to a backpack. I may be slower than you, but if I am inspired, it is only a matter a time before I am laps ahead of you. Take the backpack off and run the race inspired. Motivation is temporary, inspirations...
Feb 13, 2021•5 min
Leslie Zann, Founder of Leslie Zann Consulting, speaker, and author of the new book Outrageous Achievement, provides some of her best insights on why people tend to have big dreams but don’t have the fortitude to act on them. Zann and host of #ThePlaybook, David Meltzer, chat about a range of topics including what she learned about winning and losing from her grandfather who coached in the NFL, how to find the right blend of masculine and feminine energy to connect to your audience, and why Lesl...
Feb 13, 2021•20 min
The best advice I can give to any 20, 30, 40, 50-year-old is radical humility. Be radically humble, the more you learn, the more you learn that you don't know. Ask for help. If you are asking just one person a day, "do you know anyone that can help me?" you will see exponential results. Back then everyone only had their church group, golf foursome, or small group of friends, but now most people have about 1,000 people in their network. Just by asking one person a day if they know anyone that can...
Feb 12, 2021•4 min
Today is episode 6 of my new TV Show, “2 Minute Drill.” It is the first "Pitch Only" show with four contestants competing for over $50,000 of cash and prizes. Joining me today is David Scharfman, owner of Just the Cheese, and Rory Cutaia, the CEO of Verb Technologies. You’ll hear four pitches and feedback from the three of us and in the end, Rory will determine the winner. You can watch 2 Minute Drill on Friday’s at 8:30 pm PT on Bloomberg TV and on Amazon Prime Video. Come ask me questions live...
Feb 12, 2021•24 min
