Simon Coley, Karma Drinks: Creating A Maverick Brand

This week Damien Clarkson and Judy Nadel talk with Simon Coley, co-founder of Karma Drinks. Simon talks about how they built the business, the Karma Cola foundation and the work they are doing in Sierra Leone, various ways of becoming accredited as an ethical company, and the importance of just getting started with an idea. We also cover the age-old tension between practical change and ethical principles, and best practice for finding the right people to work with. Summer's coming, so kick back and enjoy with a bottle of Karma Cola!

This podcast is produced by Vevolution and edited by Bridey Addison-Child